POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA

Deniz Çalık; Ülkü N. Aktaş

POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA

Öz

This article investigates postmodern advertising in a critical way. In this context, firstly the term of postmodernism is discussed and tried to be explained. The article argues that, new postmodern era affects advertising industry and new advertising approaches are taken into consideration in this process. This study can be defined as a descriptive study which tries to explain postmodern advertising and its relation with consumerism and consumer culture by giving examples of new advertising approaches. The study emphasizes that the evident area of advertising can be shown in TV commercials but in postmodern era, new advertising approaches like viral advertising, social media advertising and neuromarketing become one of the main advertising areas. In this study, the literature review of the concept of postmodern advertising is done and the new advertising approaches are discussed.

Anahtar Kelimeler

Postmodernism,Advertising,Consumerism and Consumer Culture,TV Commercials,New Advertising Approaches.

Kaynakça

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Baudrillard, J., (2014). “Simulakrlar ve Simulasyon”. Doğubatı Yay.
Baudrillard, J., (2015). “Tüketim Toplumu”. Ayrıntı Yay.
Bourdieu, P., (1984). “Distinction: A Social Critique of the Judgement of Taste”, Cambridge, MA: Harvard University Press.
Boutlis, P., (2000). “A Theory of Postmodern Advertising”. International Journal of Advertising, 19:1, 3-23.
Brown, S., (2008). “Postmodern Marketing”. Baker, M. ve Hart, S., “Marketing Book” içinde (Elsevier)
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Campero, A.A.B. and Hernandez, J.G.V., (2013). “Analytic Approach to Neuromarketing as a Business Strategy” Procedia Social and Behavioral Science, 99:517-525.
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Foucault, M., (1996). Foucault Live: (interviews 1961-1984). “Semiotext(e)”, Michigan University.
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Sanes, K., (2017) “Advertising and the Invention of Postmodernity” The Age of Simulation. (http://www.transparencynow.com/advertise.htm).
Sardar, Z. (1998), “Postmodernism and the Other”, Pluto Press
Shapiro, S. and Krishnan, H. S., (2001). “Memory-Based Measures for Assessing Advertising Effects: A Comparison Explicit and Implicit Memory Effects” Journal of Advertising, 30 (3):1-13.
Trentmann, F., (2016). “Empire of Things: How We Became A World of Consumers, From the Fifteenth Century to The Twenty First”. Penguin Books: UK.
Wells, W., Moriarty, S. and Burnett, J., (2006). “Advertising Principles and Practice”. New Jersey: Pearson Prentice Hall.
Woods, T., (1999). “Beginning Postmodernism”. Manchester University Press, Manchester and New York.
Zukin, A. S. and Maguire J.S., (2004) “Consumers and Consumption”. Annual Review of Sociology, Vol. 3, p.173-197.

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Deniz Çalık

Ülkü N. Aktaş Bu kişi benim

Yayımlanma Tarihi

30 Aralık 2018

Gönderilme Tarihi

1 Aralık 2018

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2018 Cilt: 5 Sayı: 12

IZ

https://izlik.org/JA66DY87YA

Kaynak Göster

RIS / Bibtex

APA

Çalık, D., & Aktaş, Ü. N. (2018). POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 5(12), 227-239. https://izlik.org/JA66DY87YA

AMA

1.Çalık D, Aktaş ÜN. POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA. ASEAD. 2018;5(12):227-239. https://izlik.org/JA66DY87YA

Chicago

Çalık, Deniz, ve Ülkü N. Aktaş. 2018. “POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA”. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi 5 (12): 227-39. https://izlik.org/JA66DY87YA.

EndNote

Çalık D, Aktaş ÜN (01 Aralık 2018) POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi 5 12 227–239.

IEEE

[1]D. Çalık ve Ü. N. Aktaş, “POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA”, ASEAD, c. 5, sy 12, ss. 227–239, Ara. 2018, [çevrimiçi]. Erişim adresi: https://izlik.org/JA66DY87YA

ISNAD

Çalık, Deniz - Aktaş, Ülkü N. “POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA”. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi 5/12 (01 Aralık 2018): 227-239. https://izlik.org/JA66DY87YA.

JAMA

1.Çalık D, Aktaş ÜN. POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA. ASEAD. 2018;5:227–239.

MLA

Çalık, Deniz, ve Ülkü N. Aktaş. “POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA”. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, c. 5, sy 12, Aralık 2018, ss. 227-39, https://izlik.org/JA66DY87YA.

Vancouver

1.Deniz Çalık, Ülkü N. Aktaş. POSTMODERN ADVERTISING: NEW ADVERTISING APPROACHES in the POSTMODERN ERA. ASEAD [Internet]. 01 Aralık 2018;5(12):227-39. Erişim adresi: https://izlik.org/JA66DY87YA