ANALYSIS OF ARTICLES ON CORPORATE REPUTATION IN BUSINESS FIELD WITH SCIENTIFIC MAPPING TECHNIQUES

Yıl 2023, Cilt: 10 Sayı: 3, 49 - 66, 01.08.2023

Tolga Türköz

Öz

Corporate reputation, which is one of the most well-known invisible assets of businesses, is a concept that is frequently researched in scientific studies. The aim of this research is to make a bibliometric analysis of corporate reputation studies in the field of business in the last 28 years. Academic publications used in the analysis were taken from the Web of Science (WoS) database. The articles in the study were analyzed with the most productive author, journal, organization and country parameters in the field of business. The frequency of keywords and the change of subject trends over the years in the articles presenting data to the research were also investigated. A total of 304 articles that shape the development of corporate reputation studies in the field of business were used in the analysis. The analysis of the articles was carried out with the Bibliometrix analysis package and Biblioshiny using the R program. According to the results obtained from the analyzes, the majority of the articles in Business literature were written in the fields of management, economics and communication. The most frequently used concepts in the titles of the articles were corporate social responsibility, customer satisfaction, corporate governance, knowledge management and job satisfaction. The ratio of those made in the last five years in the total number of publications is 34.21%. The rate of increase in the interest in the field is high. It has been understood that the main countries in the field are the USA, Spain, the United Kingdom, Germany and China, respectively. The most published and most cited researcher in the field is Gianfranco Walsh. The journal with the highest number of publications in this field was "Corporate Reputation Review". It was seen that the most cited journal was "Journal of Business Ethics". The institution that broadcasts the most is the Spanish “University of Cantabria”. The most frequently used keywords along with corporate reputation in studies in the field were: impact, performance, social responsibility, antecedents, management, consequences and quality. As a result of the research, it was thought that the academic interest in corporate reputation in business literature gradually increased until 2020, and there was a decrease in 2021 and 2022, which may be due to the inability to do research due to COVID-19. This paper, with the findings it has presented in the field of corporate reputation for the last 28 years, can be a guide for researchers who want to study the concept about leading authors, articles, journals, organizations, keywords and trend topics in this field.

Anahtar Kelimeler

Corporate Reputation, Business Reputation, Firm Reputation, Bibliometric Analysis, Bilim Haritalama, R Programming

Kaynakça

• Aria, M. & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis, Journal of Informetrics, 11, 959-975.
• Barnett, M.L., Jermier, J.M. & Lafferty, B.A. (2006). “Corporate Reputation: The Definitional Landscape”, Corporate Reputation Review, 9, 26-38.
• Brammer, S. & Pavelin S. (2004). “Building Good Reputation”, European Management Journal, 22 (6), 704-713.
• Crane, D. (1972). Invisible colleges: Diffusion of knowledge in scientific communities. Chicago: University of Chicago Press.
• Deephouse, D.L. (2000). “Media reputation as a strategic resource: An Integration of Mass Communication and Resource-Based Theories”, Journal of Management, 26 (6), 1091-1112.
• Deephouse, D.L. & Carter, S. (2005). “An Examinaton of Differences Between Organizational Legitimacy and Organizational Reputation”, Journal of Management Studies, 42 (2), 329-360.
• Demir, H. & Erigüç, G. (2018). Bibliyometrik bir analiz ile yönetim düşünce sisteminin incelenmesi, İş ve İnsan Dergisi, 5 (2), 91-114.
• Dimov, D., Shepherd, D. A. & Sutcliffe, K.M. (2007). “Requisite Expertise, Firm Reputation, and Status in Venture Capital Investment Allocation Decisions”, Journal of Business Venturing, 22, 481-502.
• Dutton, J.E., Dukerich, J.M. & Harquail, C.V. (1994). “Organizational Images and Member Identification”, Administrative Science Quarterly, 39, 239-263.
• Fombrun, C.J. (1996). Reputation: Realizing Value From The Corporate Image, Harvard Business School Press, Boston, Massachusetts.
• Jensen, M., & Roy, A. (2008). “Staging exchange partner choices: When do status and reputation matter?”, Academy of Management Journal, 51, 495-516.
• Gibson, D., Gonzales, J.L. & Castanon, J. (2006). “The Importance of Reputation and The Role of Public Relations”, Public Relations Quarterly, 51 (3), 15-18.
• King, B.G. & Whetten, D.A. (2008). “Rethinking the Relationship Between Reputation and Legitimacy: A Social Actor Conceptualization”, Corporate Reputation Review, 11, 192-208.
• Kumar, A. & Kushwaha, G.S. (2015). Bibliometric analysis of supply chain management: An international journal from 2005-2014, International Journal of Supply Chain Management, 4 (2), 90-105.
• Lange, D., Lee, P.M. & Dai, Y. (2011). “Organizational Reputation: A Review”, Journal of Management, 37 (1), 153-184.
• Matloff, N. (2011). The Art of R Programming: A tour of statistical software design. No Starch Press.
• Money,K., Saraeva, Garnelo-Gomez, I., Pain, S. & Hillenbrand, C. (2017). “Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research”, Corporate Reputation Review, 20, 193-211.
• Ocasio, W. & Joseph, J. (2005). “Cultural Adaptation and Institutional Change: The Evaluation of Vocabularies of Corporate Governance, 1972-2003”, Poetics, 163-178.
• Ponzi, L.J., Fombrun, C.J. & Gardberg, N.A. (2011). “RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation”, Corporate Reputation Review, 14 (1), 15-35.
• R Core Team. (2016). R: A language and environment for statistical computing. Vienna, Austria: R Foundation for Statistical Computing. https://www.R-project.org
• Rindova, V.P., Williamson, I.O., Petkova, A.P. & Sever, J.M. (2005). “Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation”, Academy of Management Journal, 48 (6), 1033-1049.
• Roberts, P.W. & Dowling, G.R. (2002). “Corporate Reputation And Sustained Superior Financial Performance”, Strategic Management Journal, 23 (12), 1077-1093.
• Rousseau, D. M. (2012). The Oxford handbook of evidence-based management. Oxford University Press.
• Srivastava, R.K., Crosby, J.R., McInish, T.H., Wood, R.A. & Capraro, A.J. (1997). Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence From the Equity Markets, Corporate Reputation Review, 1 (1), 62-68.
• Turban, D.B. & Greening, D.W. (1997). “Corporate Social Performance and Organizational Attractiveness to Prospective Employees”, Academy of Management Journal, 40 (3), 658-672.
• Xu, X., Chen, X., Jia, F., Brown, S., Gong, Y. & Xu, Y. (2018). Supply chain finance: A systematic literature review and bibliometric analysis, International Journal of Production Economics, 204, 160-173.
• Walker, K. (2010). “A Systematic Review of The Corporate Reputation Literature: Definition, Measurement and Theory”, Corporate Reputation Review, 12, 357-387.
• Zupic, I. & Cater, T. (2015). Bibliometric methods in management and organization, Organizational Research Methods, 18 (3), 429-472.