Algoritmik Habercilik ve Tıklanma Ekonomisi: Medya Okuryazarlığı Perspektifinden Değerlendirme

Yıl 2025, Sayı: “MASS COMMUNICATION" SPECIAL ISSUE, 31 - 45

Güney Mahmudova , Mehriban Gadirova

Öz

Dijital medya ortamında algoritmaların içerik akışını belirlemesiyle birlikte, haber üretimi ve sunumu da ciddi bir dönüşüm geçirmiştir. Bu çalışma, algoritmik habercilik ve tıklanma ekonomisi olgularını, medya okuryazarlığı perspektifiyle ele alan kuramsal çerçeveye dayalı eleştirel bir inceleme sunmaktadır. Günümüzde dijital haber platformları, kullanıcıların dikkatini çekmeye yönelik, çoğunlukla sansasyonel veya yönlendirici nitelikte içerikler üretmekte; bu içerikler, algoritmalar aracılığıyla daha görünür hâle gelmektedir. Böylece, haberin doğruluğu ve etik ilkeleri ikinci planda kalırken, ticari kaygılar ön plana çıkmaktadır. Bu yapının medya tüketicileri üzerindeki etkileri ise özellikle medya okuryazarlığı bağlamında değerlendirilmesi gereken önemli bir meseledir.
Çalışma, medya ekonomisi, dijital kapitalizm, kamuoyunun biçimlendirilmesi, algoritmik medya mantığı ve eleştirel medya kuramları temelinde yapılandırılmıştır. Yöntem olarak, alana ilişkin yapısal işleyişin ve kuramsal dinamiklerin incelenmesine dayalı betimsel ve eleştirel nitelikte bir yaklaşım benimsenmiştir. Bu çerçevede, haber platformlarının içerik üretim stratejileri, kullanıcıların algoritmalar tarafından şekillendirilen medya deneyimleri ve medya okuryazarlığı düzeylerinin bu ortamda nasıl anlam kazandığı tartışılmaktadır.
Araştırmanın temel amacı, dijital medya ortamındaki algoritmik yönlendirmelerin, habercilik pratikleri ve medya tüketimi üzerindeki etkilerini kuramsal düzeyde analiz ederek, medya okuryazarlığının bu yeni medya düzeninde nasıl konumlandığını ortaya koymaktır. Bu bağlamda çalışma, medya kullanıcılarının eleştirel düşünme becerilerinin geliştirilmesinin, demokratik bilgi akışı ve bilinçli medya tüketimi açısından taşıdığı önemi vurgulamaktadır.

Anahtar Kelimeler

Algoritmik Habercilik , Tıklanma Ekonomisi , Medya Okuryazarlığı , Dijital Kapitalizm , Eleştirel Medya

Algorithmic Journalism and the Click Economy: An Evaluation from a Media Literacy Perspective

Öz

With the determination of content flow by algorithms in the digital media environment, news production and presentation have undergone a significant transformation. This study presents a theoretical framework-based critical examination of the phenomena of algorithmic journalism and the click economy from a media literacy perspective. Today, digital news platforms tend to produce content that is often sensational or manipulative in order to attract users' attention; such content becomes more visible through algorithms. As a result, the accuracy of the news and ethical principles are pushed into the background, while commercial concerns come to the fore. The effects of this structure on media consumers represent a crucial issue that needs to be evaluated particularly within the context of media literacy.
The study is structured around the concepts of media economy, digital capitalism, the shaping of public opinion, algorithmic media logic, and critical media theories. Methodologically, a descriptive and critical approach is adopted, based on the analysis of structural functioning and theoretical dynamics related to the field. Within this framework, the content production strategies of news platforms, the media experiences of users shaped by algorithms, and the way media literacy gains meaning in this environment are discussed.
The main aim of the research is to theoretically analyze the effects of algorithmic orientations in the digital media environment on journalism practices and media consumption, and to reveal how media literacy is positioned within this new media order. In this context, the study emphasizes the importance of developing media users' critical thinking skills in terms of democratic information flow and conscious media consumption.

Anahtar Kelimeler

Algorithmic Journalism , Click Economy , Media Literacy , Digital Capitalism , Critical Media

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