İnternet Televizyonculuğunun Tarihsel Gelişimi: Dünya’da ve Azerbaycan’da Paralel Süreçler

Yıl 2025, Sayı: “MASS COMMUNICATION" SPECIAL ISSUE, 46 - 56

Tural Valimatov

Öz

20. yüzyılın sonlarına doğru dijitalleşmenin hız kazanmasıyla birlikte geleneksel medya yapıları dönüşüme uğramış; internet temelli yayıncılık yeni bir televizyonculuk biçimi olarak ortaya çıkmıştır. Dünya genelinde özellikle IPTV, OTT (Over-the-Top) platformlar ve sosyal medya destekli yayıncılık modelleri ön plana çıkarken, Azerbaycan'da bu dönüşüm daha geç bir tarihte ve farklı dinamiklerle gerçekleşmiştir. Çalışmanın temel amacı, küresel ölçekte yaşanan teknolojik ve yapısal dönüşüm ile Azerbaycan'daki gelişmeleri karşılaştırmalı olarak analiz etmektir. Bu bağlamda, internet televizyonculuğunun gelişim süreci; tarihsel, teknolojik, hukuki ve sosyokültürel boyutlarıyla ele alınmıştır. Çalışma nitel araştırma yöntemine dayalı olarak yürütülmüş; literatür taraması, doküman incelemesi ve karşılaştırmalı analiz teknikleri kullanılmıştır. Elde edilen bulgular, Azerbaycan’da internet televizyonculuğunun büyük ölçüde geleneksel medyanın dijitalleşmesi yoluyla geliştiğini; bağımsız dijital yayın girişimlerinin ise sınırlı olduğunu göstermektedir. Ayrıca altyapı eksiklikleri, regülasyon boşlukları ve medya etiği sorunları da sürecin yavaş ilerlemesine neden olmaktadır. Buna karşın genç izleyici kitlesi arasında dijital yayınlara olan ilginin hızla arttığı tespit edilmiştir. Sonuç olarak, Azerbaycan’ın internet televizyonculuğu alanında küresel gelişmeleri takip etmekle birlikte, yerel ihtiyaçlara uygun yapısal, hukuki ve teknolojik düzenlemelere ihtiyaç duyduğu görülmektedir.

Anahtar Kelimeler

rnet Televizyonculuğu , Dijital Medya , Medya Dönüşümü , Azerbaycan Medyası , OTT Platformlar

The Evolution of Internet Television: A Comparative Analysis of Global and Azerbaijani Trajectories

Öz

Towards the end of the 20th century, with the acceleration of digitalization, traditional media structures underwent a transformation, and internet-based broadcasting emerged as a new form of television. Globally, broadcasting models supported by IPTV, OTT (Over-the-Top) platforms, and social media came to the forefront, whereas in Azerbaijan, this transformation occurred later and with different dynamics.
The main objective of this study is to comparatively analyze the global technological and structural transformation alongside the developments in Azerbaijan. In this context, the development process of internet television is examined through its historical, technological, legal, and sociocultural dimensions.
The study was conducted based on a qualitative research method, utilizing literature review, document analysis, and comparative analysis techniques. The findings reveal that internet television in Azerbaijan has developed largely through the digitalization of traditional media, while independent digital broadcasting initiatives remain limited. Moreover, deficiencies in infrastructure, regulatory gaps, and media ethics issues contribute to the slow progress of the sector. On the other hand, it has been observed that interest in digital broadcasting is rapidly increasing among the younger audience.
In conclusion, while Azerbaijan follows global developments in internet television, there is a clear need for structural, legal, and technological regulations tailored to local needs. In this regard, the study emphasizes that internet television should be addressed not only from a technological perspective but also from social, cultural, and legal angles.

Anahtar Kelimeler

Internet Television , Digital Media , Media Transformation , Azerbaijani Media , OTT Platforms

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