Effects of Flow Experience on Satisfaction: An Examination on Vacation Experience

Abstract

Although past researches have investigated tourists’ perception, there is lack of study focusing on flow experience in the Turkish tourism context. Flow is core component of leisure activity that can affect individuals’ happiness and satisfaction. This study examines the relationship between flow (time distortion, autotelic experience, loss of self-consciousness, concentration) and satisfaction. A total of 317 usable surveys were obtained from tourists and analyzed with partial least squares structural equation modeling (PLS-SEM). The results revealed that autotelic experience and loss of self-consciousness influence tourist satisfaction. According to the results, theoretical and practical suggestions were given.

Keywords

• Flow experience,Satisfaction,Tourism experience,Tourism,PLS

Akış Deneyiminin Memnuniyet Üzerine Etkisi: Tatil Deneyimi Üzerine İnceleme

Öz

Ulusal yazında turistlerin algılarını ortaya koymaya yönelik çok fazla araştırma bulunmasına karşın, akış deneyimini ele alan çalışma sayısı oldukça azdır. Akış, dinlence eyleminin çekirdeğini oluşturmakta ve kişilerin mutlulukları ile memnuniyetlerine etki edebilmektedir. Bu çalışma, akış deneyiminin (zamanın dönüşümü, ototelik deneyim, öz bilinç kaybı, odaklanma) memnuniyet üzerindeki etkisini incelemeyi amaçlamıştır. Çalışmada, turistlerden 317 kullanılabilir anket elde edilmiştir ve kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile test edilmiştir. Sonuç olarak, ototelik deneyim ile öz bilinç kaybının turistlerin memnuniyetleri üzerinde etkili olduğu ortaya konmuştur. Elde edilen bulgular ışığında, teorik ve uygulamaya yönelik önerilerde bulunulmuştur.

Anahtar Kelimeler

• Akış deneyimi,Memnuniyet,Turizm deneyimi,Turizm,PLS

Kaynakça

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