BibTex RIS Kaynak Göster

A research on the conference attendees' preferences of Turkish faculty members

Yıl 2010, Cilt: 21 Sayı: 1 - Prof. Dr. Hasan Işın Dener Özel Sayısı, 109 - 120, 01.06.2010

Karagöz Deniz Yüncü Nazmi Kozak

Öz

The aim of the study is to identify the prefences of conference attendees. A Scale was developed to determine conference attendee's preference criteria. Exploratory and confirmatory factor analysis were used to determine the factors of conference preference. Data were gathered from 246 faculty members of Turkish universities who attended a national or international conference. According to the results the conference preference criteria are divided into six categories of leisure and entertainment conference itself, monetory coast, infrastucture, time coast and destination.

Anahtar Kelimeler

congress tourism faculty academicians preferences Turkey conference destination choice selection criteria congress participants questionnaire

Kaynakça

  • Ajzen, I., ve Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research, Psychological Bulletin, 84: 888-918
  • Bagozzi, R. P. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. A Comment, Journal of Marketing Research, 18(3): 375-381
  • Baloğlu, Ş. ve Curtis, L. (2005). Association Meeting Planners’ Perceptions and Intentions for Five Major US Convention Cities: The Structured and Unstructured Images, Tourism Management, 26 (5): 743-752
  • Choi, J-J. ve Boger, C. A. (2002). State Association Market: Relationship Between Association Characteristics and Site Selection Criteria, Journal of Convention&Exhibition, 4 (1): 55-73
  • Crompton, J. (1992). Structure of Vacation Destination Choice Sets, Annals of Tourism Research, 19: 420-34
  • Crouch, G. ve Ritchie, B. (1998). Convention Site Selection Research: A Review, Conceptual Model and Propositional Framework. Journal of Convention & Exhibition Management, 1 (1): 49-69
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1): 39-50
  • Gnoth, J. (1998). Branding Tourism Destinations, Annals of Tourism Research, 25 (3): 758-760
  • Go, F. M., ve Govers, R. (1999). The Asian Perspective: Which International Conference Destinations in Asia Are The Most Competitive? Journal of Convention & Exhibition Management, 1 (4): 37-50
  • Grant, Y. (1994). Factors That Contribute to the Selection Process of Meetings from the Perspective of the Attendees, Doktora Tezi, Blacksburg, VA: Virginia Polytechnic State University
  • Grant, Y. N. J. ve Weaver, P. A. (1996). The Meeting Selection Process: A Demographic Profile of Attendees Clustered by Criteria Utilized in Selecting Meetings, Journal of Hospitality & Tourism Research, 20 (1): 57-71
  • Hair, J. F. Jr., Anderson, R. E., Tahtam, R. L., ve Black, W. C
  • (1998). Multivariate Data Analysis. Upper Saddle River, N.J. : Prentice Hall. Fifth Edition
  • Hoyle, R. H. (1995). Structural Equation Modelling Concept, Issues and Applications. SAGE Publication Inc
  • Jaekyoon, J. ve McCleary, K. W. (1999). Classifying US Association Meeting Planners Based on International Destination Selection Criteria: A Case Study of South Korea, International Journal of Hospitality Management, 18(2): 183-199
  • Jago, L. K. ve Deery, M. (2005). Relationships and Factors Influencing Convention Decision-Making, Journal of Convention and Event Tourism, 7(1): 23–42
  • Kotler, P. ve Armstrong, G. (2004). Principles of Marketing. Upper Saddle River, N.J.: Prentice Hall
  • Kotler, P., Bowen, J. ve Makens. (2006). Marketing for Hospitality and Tourism. Upper Saddle River, N.J. : Prentice Hall
  • Lee, M. J. ve Back, K. J. (2005). A Review of Economic Value Drivers in Convention and Meeting Management Research, International Journal of Contemporary Hospitality Management, 17 (5): 409-420
  • Lee, M. J. ve Back, K. J. (2007). Effects of Destination Image on Meeting Participation Intentions: Empirical Findings from a Professional Association and its Annual Convention, The Service Industries Journal, 27 (1): 59–73
  • Lee, M. ve Back, K. (2005). A Review of Convention and Meeting Management Research 1990–2003: Identification of Statistical Methods and Subject Areas, Journal of Convention and Event Tourism, 7 (2): 1–12
  • Mair, J. ve Thompson, K. (2008). The UK Association Conference Attendance Decision-Making Process, Tourism Management, 2008: 1-10
  • Ngamsom, B. ve Beck, J. (2000). A Pilot Study of Motivations, Inhibitors, and Facilitators of Association Members in Attending International Conferences, Journal of Convention and Exhibition Management, 3 (3): 45-62
  • Nunnally, J. C. (1978). Psychometric Theory. New York: McGraw- Hill
  • Oppermann, M. ve Chon, K. S. (1997). Convention Participation Decision-Making Process, Annals of Tourism Research, 24 (1): 178-191
  • Oppermann, M. (1996). Convention Destination Images: Analysis of Association Meeting Planners’ Perceptions, Tourism Management, 17 (3): 175-182
  • Oppermann, M. (1998). Convention Participation Decision-Making Process, Annals of Tourism Research, 24 (1): 178–191
  • Oppermann, M. ve Chon, K. S. (1995). Factors Influencing Professional Conference Participation by Association Members: A Pilot Study of Convention Tourism, Travel and Tourism Research Association Journal, 26: 254-259
  • Oppermann, M. ve Chon, K. S. (1997). Convention Participation Decision-making Process, Annals of Tourism Research, 24 (1): 178-191 PCMA. (2003). Professional Convention Management Association Annual Survey. www.pcma.org Price, C. (1993). An Empirical Study of The Value of Professional Association Meetings from The Perspective of Attendees (Basılmamış Doktora Tezi). Blacksburg, VA.: Virginia Polytechnic and State University
  • Rittichainuwat, B. N., Beck, J. A. ve Lalopa, J. (2001). Understanding Motivations, Inhibitors, and Facilitators of Association Members in Attending International Conferences, Journal of Convention & Exhibition Management, 3 (3): 45-62
  • Rogers, T. (1998). Conferences: A Twenty-First Century Industry
  • Harlow, Essex: Addison Wesley Longman
  • Schumacker R. E. ve Lomax R. G. (2004). A Beginner’s Guide to Structural Equation Modeling. Londra: Lawrence Erlbaum Associates Publishers
  • Sethi, V., ve King, W. R. (1994). Development of Measures to Assess the Extent to which an Information Technology Application Provides Competitive Advantage, Management Science, 40 (12): 1601-1624
  • Severt, D., Wang, Y., Chen, P-J. ve Breiter, D. (2007). Examining the Motivation, Perceived Performance and Behavioral Intentions of Convention Attendees: Evidence from a Regional Conference, Tourism Management, 28: 399–408
  • Swarbrooke, J., ve Horner, S. (2001). Leisure Marketing: A Global Perspective. Amsterdam: Elsevier
  • Um, S. ve Crompton, J. L. (1990). Attitude Determinants in Tourism Destination Choice, Annals of Tourism Research, 17: 432-448
  • Var, Turgut., Ceasario, C. F. ve Mauser, G. (1985). Convention Tourism Modelling, Tourism Management, 6 (3): 194-204
  • Witt, S. F., Sykes, A. M. ve Dartus, M. (1995). Forecasting International Conference Attending, Tourism Management, 16 (8): 559–570
  • Woodside, A. G., ve Lysonski, S. (1989). A General Model of Traveler Destination Choice, Journal of Travel Research, 27 (4): 8-14
  • WTO. (2006). Tourism Highlights 2006 Edition. http:// www.unwto.org/facts/menu.html. Erişim tarihi: 15.04.2009
  • Yoon, J. J-E. ve Weber, K. (2005). Progress in Convention Tourism Research, Journal of Hospitality & Tourism Research, 29 (2): 194-222
  • Zhang, H. Q., Leung, V. ve Qu, H. (2007). A Refined Model of Factors Affecting Convention Participation Decision-Making, Tourism Management, 28: 1123–1127.

Türk akademisyenlerin kongre tercihleri üzerine bir araştırma

Yıl 2010, Cilt: 21 Sayı: 1 - Prof. Dr. Hasan Işın Dener Özel Sayısı, 109 - 120, 01.06.2010

Karagöz Deniz Yüncü Nazmi Kozak

Öz

Çalışmanın amacı kongre katılımcılarının tercihlerinin belirlenmesidir. Kongre katılımcılarının tercih kriterlerinin belirlenmesi için bir ölçek geliştirilmiştir. Kongre tercih faktörlerini ortaya çıkarmak için açıklayıcı ve doğrulayıcı faktör analizi kullanılmıştır. Veriler Türkiye'deki üniversitelerde çalışan, ulusal ya da uluslar arası bir kongreye katılmış 246 akademisyenden toplanmıştır. Verilerin elde edilmesinde yüz yüze ve e-posta ile anket tekniğinden yararlanılmıştır. Çalışma sonucunda, kongre tercih ölçütlerinin eğlence ve aktivite, kongre, maddi maliyet, altyapı, zaman maliyeti ve destinasyon kategorileri altında toplandığı görülmüştür.

Anahtar Kelimeler

kongre turizmi öğretim üyeleri akademisyenler tercihler Türkiye konferans destinasyon seçimi seçim ölçütleri kongre katılımcıları anket

Kaynakça

  • Ajzen, I., ve Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research, Psychological Bulletin, 84: 888-918
  • Bagozzi, R. P. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. A Comment, Journal of Marketing Research, 18(3): 375-381
  • Baloğlu, Ş. ve Curtis, L. (2005). Association Meeting Planners’ Perceptions and Intentions for Five Major US Convention Cities: The Structured and Unstructured Images, Tourism Management, 26 (5): 743-752
  • Choi, J-J. ve Boger, C. A. (2002). State Association Market: Relationship Between Association Characteristics and Site Selection Criteria, Journal of Convention&Exhibition, 4 (1): 55-73
  • Crompton, J. (1992). Structure of Vacation Destination Choice Sets, Annals of Tourism Research, 19: 420-34
  • Crouch, G. ve Ritchie, B. (1998). Convention Site Selection Research: A Review, Conceptual Model and Propositional Framework. Journal of Convention & Exhibition Management, 1 (1): 49-69
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1): 39-50
  • Gnoth, J. (1998). Branding Tourism Destinations, Annals of Tourism Research, 25 (3): 758-760
  • Go, F. M., ve Govers, R. (1999). The Asian Perspective: Which International Conference Destinations in Asia Are The Most Competitive? Journal of Convention & Exhibition Management, 1 (4): 37-50
  • Grant, Y. (1994). Factors That Contribute to the Selection Process of Meetings from the Perspective of the Attendees, Doktora Tezi, Blacksburg, VA: Virginia Polytechnic State University
  • Grant, Y. N. J. ve Weaver, P. A. (1996). The Meeting Selection Process: A Demographic Profile of Attendees Clustered by Criteria Utilized in Selecting Meetings, Journal of Hospitality & Tourism Research, 20 (1): 57-71
  • Hair, J. F. Jr., Anderson, R. E., Tahtam, R. L., ve Black, W. C
  • (1998). Multivariate Data Analysis. Upper Saddle River, N.J. : Prentice Hall. Fifth Edition
  • Hoyle, R. H. (1995). Structural Equation Modelling Concept, Issues and Applications. SAGE Publication Inc
  • Jaekyoon, J. ve McCleary, K. W. (1999). Classifying US Association Meeting Planners Based on International Destination Selection Criteria: A Case Study of South Korea, International Journal of Hospitality Management, 18(2): 183-199
  • Jago, L. K. ve Deery, M. (2005). Relationships and Factors Influencing Convention Decision-Making, Journal of Convention and Event Tourism, 7(1): 23–42
  • Kotler, P. ve Armstrong, G. (2004). Principles of Marketing. Upper Saddle River, N.J.: Prentice Hall
  • Kotler, P., Bowen, J. ve Makens. (2006). Marketing for Hospitality and Tourism. Upper Saddle River, N.J. : Prentice Hall
  • Lee, M. J. ve Back, K. J. (2005). A Review of Economic Value Drivers in Convention and Meeting Management Research, International Journal of Contemporary Hospitality Management, 17 (5): 409-420
  • Lee, M. J. ve Back, K. J. (2007). Effects of Destination Image on Meeting Participation Intentions: Empirical Findings from a Professional Association and its Annual Convention, The Service Industries Journal, 27 (1): 59–73
  • Lee, M. ve Back, K. (2005). A Review of Convention and Meeting Management Research 1990–2003: Identification of Statistical Methods and Subject Areas, Journal of Convention and Event Tourism, 7 (2): 1–12
  • Mair, J. ve Thompson, K. (2008). The UK Association Conference Attendance Decision-Making Process, Tourism Management, 2008: 1-10
  • Ngamsom, B. ve Beck, J. (2000). A Pilot Study of Motivations, Inhibitors, and Facilitators of Association Members in Attending International Conferences, Journal of Convention and Exhibition Management, 3 (3): 45-62
  • Nunnally, J. C. (1978). Psychometric Theory. New York: McGraw- Hill
  • Oppermann, M. ve Chon, K. S. (1997). Convention Participation Decision-Making Process, Annals of Tourism Research, 24 (1): 178-191
  • Oppermann, M. (1996). Convention Destination Images: Analysis of Association Meeting Planners’ Perceptions, Tourism Management, 17 (3): 175-182
  • Oppermann, M. (1998). Convention Participation Decision-Making Process, Annals of Tourism Research, 24 (1): 178–191
  • Oppermann, M. ve Chon, K. S. (1995). Factors Influencing Professional Conference Participation by Association Members: A Pilot Study of Convention Tourism, Travel and Tourism Research Association Journal, 26: 254-259
  • Oppermann, M. ve Chon, K. S. (1997). Convention Participation Decision-making Process, Annals of Tourism Research, 24 (1): 178-191 PCMA. (2003). Professional Convention Management Association Annual Survey. www.pcma.org Price, C. (1993). An Empirical Study of The Value of Professional Association Meetings from The Perspective of Attendees (Basılmamış Doktora Tezi). Blacksburg, VA.: Virginia Polytechnic and State University
  • Rittichainuwat, B. N., Beck, J. A. ve Lalopa, J. (2001). Understanding Motivations, Inhibitors, and Facilitators of Association Members in Attending International Conferences, Journal of Convention & Exhibition Management, 3 (3): 45-62
  • Rogers, T. (1998). Conferences: A Twenty-First Century Industry
  • Harlow, Essex: Addison Wesley Longman
  • Schumacker R. E. ve Lomax R. G. (2004). A Beginner’s Guide to Structural Equation Modeling. Londra: Lawrence Erlbaum Associates Publishers
  • Sethi, V., ve King, W. R. (1994). Development of Measures to Assess the Extent to which an Information Technology Application Provides Competitive Advantage, Management Science, 40 (12): 1601-1624
  • Severt, D., Wang, Y., Chen, P-J. ve Breiter, D. (2007). Examining the Motivation, Perceived Performance and Behavioral Intentions of Convention Attendees: Evidence from a Regional Conference, Tourism Management, 28: 399–408
  • Swarbrooke, J., ve Horner, S. (2001). Leisure Marketing: A Global Perspective. Amsterdam: Elsevier
  • Um, S. ve Crompton, J. L. (1990). Attitude Determinants in Tourism Destination Choice, Annals of Tourism Research, 17: 432-448
  • Var, Turgut., Ceasario, C. F. ve Mauser, G. (1985). Convention Tourism Modelling, Tourism Management, 6 (3): 194-204
  • Witt, S. F., Sykes, A. M. ve Dartus, M. (1995). Forecasting International Conference Attending, Tourism Management, 16 (8): 559–570
  • Woodside, A. G., ve Lysonski, S. (1989). A General Model of Traveler Destination Choice, Journal of Travel Research, 27 (4): 8-14
  • WTO. (2006). Tourism Highlights 2006 Edition. http:// www.unwto.org/facts/menu.html. Erişim tarihi: 15.04.2009
  • Yoon, J. J-E. ve Weber, K. (2005). Progress in Convention Tourism Research, Journal of Hospitality & Tourism Research, 29 (2): 194-222
  • Zhang, H. Q., Leung, V. ve Qu, H. (2007). A Refined Model of Factors Affecting Convention Participation Decision-Making, Tourism Management, 28: 1123–1127.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Hakem Denetimli Makaleler
Yazarlar

Karagöz Deniz Yüncü Bu kişi benim

Nazmi Kozak Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2010
Yayımlandığı Sayı Yıl 2010 Cilt: 21 Sayı: 1 - Prof. Dr. Hasan Işın Dener Özel Sayısı

Kaynak Göster

APA Yüncü, K. D., & Kozak, N. (2010). Türk akademisyenlerin kongre tercihleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi, 21(1), 109-120.
AMA Yüncü KD, Kozak N. Türk akademisyenlerin kongre tercihleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi. Haziran 2010;21(1):109-120.
Chicago Yüncü, Karagöz Deniz, ve Nazmi Kozak. “Türk Akademisyenlerin Kongre Tercihleri üzerine Bir araştırma”. Anatolia: Turizm Araştırmaları Dergisi 21, sy. 1 (Haziran 2010): 109-20.
EndNote Yüncü KD, Kozak N (01 Haziran 2010) Türk akademisyenlerin kongre tercihleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi 21 1 109–120.
IEEE K. D. Yüncü ve N. Kozak, “Türk akademisyenlerin kongre tercihleri üzerine bir araştırma”, Anatolia: Turizm Araştırmaları Dergisi, c. 21, sy. 1, ss. 109–120, 2010.
ISNAD Yüncü, Karagöz Deniz - Kozak, Nazmi. “Türk Akademisyenlerin Kongre Tercihleri üzerine Bir araştırma”. Anatolia: Turizm Araştırmaları Dergisi 21/1 (Haziran 2010), 109-120.
JAMA Yüncü KD, Kozak N. Türk akademisyenlerin kongre tercihleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi. 2010;21:109–120.
MLA Yüncü, Karagöz Deniz ve Nazmi Kozak. “Türk Akademisyenlerin Kongre Tercihleri üzerine Bir araştırma”. Anatolia: Turizm Araştırmaları Dergisi, c. 21, sy. 1, 2010, ss. 109-20.
Vancouver Yüncü KD, Kozak N. Türk akademisyenlerin kongre tercihleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi. 2010;21(1):109-20.