Çeviri
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Determining The Motivation Of Wellness Travelers

Yıl 2019, Cilt: 30 Sayı: 3, 231 - 240, 06.12.2019

Öz

This research depicts a new investigative theme pertaining to travel motivation to wellness destinations. Owing to the paucity of definition of such a phenomenon, this study first defines wellness tourism and then launches an empirical study to explore the underlying motlvationai factors. Both qualitative and quantitative techniques are presented. The qualitative method assists the researchers in finding specific attributes alluring the traveiers, while the quantitatlve method profiles the importance ranking of motivations under investigation. The study finds that relaxation, pursing multiple activltles, recreation, and enjoying nature are the top four motlvations. In terms of the ranks of Importance, relaxation is the leading indicator. The research concludes with relevant market implications and suggestions for future research.
Key words: Motivation, Personal health, Wellness, Taiwan.

Kaynakça

  • Boorstin, D.J. (1973). The Americans: The Deniocmtic Experience. NY: Random House.
  • Connel, J. (2006). Medical Tourism: Sea, Sun, Sand and… Surgery, Tourism Management, 27: 1093-1100.
  • Dalen, E. (1989). Research into Values and Consumer Trends in Norway, Tourism Management, 10: 183-186.
  • Dann, G. (1981). Tourist Motivation: An Appraisal, Annals of Tourism Research, 8 (2): 187- 194.
  • Dörnyei, Z. (2001). Motivational Strategies in the Language Classroom. Cambridge: Cambridge University Press.
  • Garcia-Altaes, A. (2005). The Development of Health Tourism Services, Annals of Tourism Research, 32 (1): 262-266.
  • Geen, R.G., Beatty, W.W. ve Arkin, R.M. (1984). Human Motivation. Physiological, Behavioural, and Social Approaches. Boston: Allyn & Bacon.
  • Goodrich, J.N. ve Goodrich, G. E. (1987). Health-Care Tourism - An Exploratory Study. Oxford: Butterworth Heinemann.
  • Harmer, J. (2001). The Practice of English Teaching. Essex: Longman Press.
  • Kahle, L.R. (1983). Social Values and Social Change: Adoption to Life in America. NY: Praeger.
  • Kaspar, C. (1990). A New Lease on Life for Spa and Health Tourism, Annals of Tourism Research, 17 (2): 298-299.
  • Klenosky, D.B., Gengler, C. E. ve Mulvey, M. S. (1993). Understanding the Factors Influencing Ski Destination Choice: A means-End Analytic Approach, Journal of Leisure Research, 25: 362-379.
  • Maslow, A.H. (1943). A Theory of Human Motivation, Psychological Review, 50: 370-396.
  • Mitchell, A. (1983). The Nine American Lifestyles. NY: Macmillan.
  • Mowen, J.C. (1995). Consumer Behaviour (4th Ed), NY: Prentice Hall.
  • Muller, T.E. (1991). Using Personal Values to Define Segments in an International Tourism Market, International Marketing Review, 8: 57-70.
  • Murray, H.A. (1938). Explorations in Personality. NY: Oxford University Press.
  • Oliver R.L. (1997). Satisfaction. A Behavioural Perspective on the Consumer. Boston: Irwin McGraw-Hill.
  • Paul, D. (2006). A Natural Beauty, Interior Design, 77 (8): 176-183.
  • Pearce, D.G. (1993). Introduction. D.G. Pearce ve R.W. Butler (Editörler), Tourism Research: Critiques and Challenges içinde (ss. 1-8). London: Routledge.
  • Pitts, R.E. ve Woodside, A. G. (1986). Personal Values and Travel Decision, Journal of Travel Research, 25(1): 20-25.
  • Pizam, A, Neuman, Y. ve. Reichel, A. (1979). Tourist Satisfaction: Uses and Misuses, Annals of Tourism Research, 6: 96-107.
  • Rokeach, M. J. (1968). Beliefs, Attitudes, and Values. San Francisco: Jossey Bass.
  • Ross, K. (2006). Health Tourism: An Overview. HSMAI Marketing Review, http://www.hospitalitynet.org.
  • Rosen, A. (2006). When Finnish War Vets Go to the Spa, Maclean’s, 119 (35): 40.
  • Ryan, D. ve Deci, E. (2000). Self-Determination Theory and the Facilitation of Intrinsic. Motivation, Social Development, and Well-Being, American Psychologist, 55 (1): 68- 78.
  • Sayli, M., Akca, H., Duman, T. ve Esengun, K. (2007). Psoriasis Treatment via Doctor Fishes as Part of health Tourism: A Case Study of Kangal Fish Spring: Turkey, Tourism Management, 28(2), 625-629.
  • Timmel,K (2005). SPA Mamas, Health, 19 (10): 40.
  • Wells, W.D. (1975). Psychographics: A Critical Review, Journal Of Marketing Research 12 (May): 196-213.
  • World Travel and Tourism Council (2006). <http://www.wttc.org.>.

Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi

Yıl 2019, Cilt: 30 Sayı: 3, 231 - 240, 06.12.2019

Öz

Bu araştırma sağlıklı yaşam destinasyonlarına yönelik seyahat güdülerini yeni ve irdeleyici bir yaklaşım ile ortaya koymaktadır. Bu olguya yönelik kavramsal tanımlardaki yetersizlik nedeniyle, bu çalışma, ilkin sağlıklı yaşam turizmini açıklamakta, daha sonra ise bu turizm çeşidine yönelik güdü faktörlerinin esaslarını ampirik bir çalışma yoluyla araştırmaktadır. Çalışma kapsamında hem nitel hem de nicel teknikler kullanılmıştır. Nitel yöntem seyahatçileri cezbeden belirli vasıfların bulunması ve ortaya çıkarılması konusunda araştırmacılara yardımcı olurken, nicel araştırma incelemeye alınan güdülerin önem derecelerini göstermektedir. Araştırma, rahatlama, çoklu aktivite arayışı, rekreasyon ve doğanın tadını çıkarma güdülerini en önemli dört güdü olarak ortaya koymaktadır. Önem derecesine göre ise rahatlama önde gelen gösterge konumundadır. Çalışma, konu ile ilgili pazarlama uygulamaları ve daha sonraki çalışmalara yönelik öneriler ile son bulmaktadır.

Kaynakça

  • Boorstin, D.J. (1973). The Americans: The Deniocmtic Experience. NY: Random House.
  • Connel, J. (2006). Medical Tourism: Sea, Sun, Sand and… Surgery, Tourism Management, 27: 1093-1100.
  • Dalen, E. (1989). Research into Values and Consumer Trends in Norway, Tourism Management, 10: 183-186.
  • Dann, G. (1981). Tourist Motivation: An Appraisal, Annals of Tourism Research, 8 (2): 187- 194.
  • Dörnyei, Z. (2001). Motivational Strategies in the Language Classroom. Cambridge: Cambridge University Press.
  • Garcia-Altaes, A. (2005). The Development of Health Tourism Services, Annals of Tourism Research, 32 (1): 262-266.
  • Geen, R.G., Beatty, W.W. ve Arkin, R.M. (1984). Human Motivation. Physiological, Behavioural, and Social Approaches. Boston: Allyn & Bacon.
  • Goodrich, J.N. ve Goodrich, G. E. (1987). Health-Care Tourism - An Exploratory Study. Oxford: Butterworth Heinemann.
  • Harmer, J. (2001). The Practice of English Teaching. Essex: Longman Press.
  • Kahle, L.R. (1983). Social Values and Social Change: Adoption to Life in America. NY: Praeger.
  • Kaspar, C. (1990). A New Lease on Life for Spa and Health Tourism, Annals of Tourism Research, 17 (2): 298-299.
  • Klenosky, D.B., Gengler, C. E. ve Mulvey, M. S. (1993). Understanding the Factors Influencing Ski Destination Choice: A means-End Analytic Approach, Journal of Leisure Research, 25: 362-379.
  • Maslow, A.H. (1943). A Theory of Human Motivation, Psychological Review, 50: 370-396.
  • Mitchell, A. (1983). The Nine American Lifestyles. NY: Macmillan.
  • Mowen, J.C. (1995). Consumer Behaviour (4th Ed), NY: Prentice Hall.
  • Muller, T.E. (1991). Using Personal Values to Define Segments in an International Tourism Market, International Marketing Review, 8: 57-70.
  • Murray, H.A. (1938). Explorations in Personality. NY: Oxford University Press.
  • Oliver R.L. (1997). Satisfaction. A Behavioural Perspective on the Consumer. Boston: Irwin McGraw-Hill.
  • Paul, D. (2006). A Natural Beauty, Interior Design, 77 (8): 176-183.
  • Pearce, D.G. (1993). Introduction. D.G. Pearce ve R.W. Butler (Editörler), Tourism Research: Critiques and Challenges içinde (ss. 1-8). London: Routledge.
  • Pitts, R.E. ve Woodside, A. G. (1986). Personal Values and Travel Decision, Journal of Travel Research, 25(1): 20-25.
  • Pizam, A, Neuman, Y. ve. Reichel, A. (1979). Tourist Satisfaction: Uses and Misuses, Annals of Tourism Research, 6: 96-107.
  • Rokeach, M. J. (1968). Beliefs, Attitudes, and Values. San Francisco: Jossey Bass.
  • Ross, K. (2006). Health Tourism: An Overview. HSMAI Marketing Review, http://www.hospitalitynet.org.
  • Rosen, A. (2006). When Finnish War Vets Go to the Spa, Maclean’s, 119 (35): 40.
  • Ryan, D. ve Deci, E. (2000). Self-Determination Theory and the Facilitation of Intrinsic. Motivation, Social Development, and Well-Being, American Psychologist, 55 (1): 68- 78.
  • Sayli, M., Akca, H., Duman, T. ve Esengun, K. (2007). Psoriasis Treatment via Doctor Fishes as Part of health Tourism: A Case Study of Kangal Fish Spring: Turkey, Tourism Management, 28(2), 625-629.
  • Timmel,K (2005). SPA Mamas, Health, 19 (10): 40.
  • Wells, W.D. (1975). Psychographics: A Critical Review, Journal Of Marketing Research 12 (May): 196-213.
  • World Travel and Tourism Council (2006). <http://www.wttc.org.>.
Toplam 30 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Seçme Çeviri Makaleler
Yazarlar

Joseph Chen Bu kişi benim

Nina Prebensen Bu kişi benim

T.c. Huan Bu kişi benim

Çevirmenler

Tarık Şengel Bu kişi benim

Yayımlanma Tarihi 6 Aralık 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 30 Sayı: 3

Kaynak Göster

APA Chen, J., Prebensen, N., & Huan, T. (2019). Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi (T. Şengel, çev.). Anatolia: Turizm Araştırmaları Dergisi, 30(3), 231-240.
AMA Chen J, Prebensen N, Huan T. Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi. Anatolia: Turizm Araştırmaları Dergisi. Aralık 2019;30(3):231-240.
Chicago Chen, Joseph, Nina Prebensen, ve T.c. Huan. “Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi”. çeviren Tarık Şengel. Anatolia: Turizm Araştırmaları Dergisi 30, sy. 3 (Aralık 2019): 231-40.
EndNote Chen J, Prebensen N, Huan T (01 Aralık 2019) Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi. Anatolia: Turizm Araştırmaları Dergisi 30 3 231–240.
IEEE J. Chen, N. Prebensen, ve T. Huan, “Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi”, Anatolia: Turizm Araştırmaları Dergisi, c. 30, sy. 3, ss. 231–240, 2019.
ISNAD Chen, Joseph vd. “Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi”. Anatolia: Turizm Araştırmaları Dergisi. Tarık ŞengelTrc 30/3 (Aralık 2019), 231-240.
JAMA Chen J, Prebensen N, Huan T. Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi. Anatolia: Turizm Araştırmaları Dergisi. 2019;30:231–240.
MLA Chen, Joseph vd. “Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi”. Anatolia: Turizm Araştırmaları Dergisi, çeviren Tarık Şengel, c. 30, sy. 3, 2019, ss. 231-40.
Vancouver Chen J, Prebensen N, Huan T. Sağlıklı Yaşam Seyyah Güdülerinin Belirlenmesi. Anatolia: Turizm Araştırmaları Dergisi. 2019;30(3):231-40.