İpuçlarının otomatik karar alma üzerindeki etkisi: Bir yüz tanıma deneyi

Öz

Kararların önemli bir kısmının alternatifler arasında maksimum kazanç yaklaşımı ile rasyonel düşünce süzgecinden geçirilerek alındığı görülse de araştırma sonuçları kararların öncelikli olarak ipuçlarının otomatik değerlendirilmesine dayandığını göstermektedir. Çalışma, gelecekte başka bir kişiyle işbirliği yaparak bir problemi çözmede ortak seçimi üzerindeki sınırlı zaman baskısının ve ortak olarak seçilecek kişiler bilinmiyorsa bu kişilerin yüzlerindeki ipuçlarının seçme kararına etkisini test etmek amacıyla yarı deneysel yöntem kullanılarak planlanmıştır. Bu amaçla 78 psikoloji öğrencisinin orijinal yüz fotoğrafları yapay zekâ kullanılarak değiştirilerek deneklere tanımadıkları 11 fotoğrafla birlikte bilgisayar ortamında sunulmuştur. Birlikte hareket edecekleri ortağı seçmeleri için sunulan yüz fotoğrafları bilgisayar ekranında 5 saniye kalmış ve deneklerden bu süre içerisinde seçim yapmaları istenmiştir. Deneklerin önemli bir kısmı yüz fotoğraflarını seçmiştir. Ayrıca fotoğrafını seçen deneklerin önemli bir kısmı, seçme nedeni olarak karar verdikleri resimdeki yüzün güvenilir göründüğünü belirtmişlerdir.

Anahtar Kelimeler

• Otomatik karar alma
• karar verme
• yüz tanıma
• karar almada duyguların etkisi
• rasyonel karar alma

The Effect of Clues on Automatic Decision- Making: A Face Recognition Experiment

Abstract

Although a significant portion of decisions seems to be taken through a rational thought filter with a maximum gain approach among alternatives, the research results show that decisions are primarily based on the automatic evaluation of clues. The study was designed using a quasi-experimental method to test the effects of limited time pressure on choosing a partner to solve a problem by collaborating with another person in the future and the effects of facial cues on the decision to choose partners if the people to be selected as partners are unknown. For this purpose, the original facial photographs of 78 psychology students were changed using artificial intelligence and presented to the subjects in a computer environment, along with 11 photographs that the subjects did not recognize. To choose the partner they would act with, the presented facial photographs remained on the computer screen for 5 seconds, and the subjects were asked to choose during this time. A significant portion of the subjects choose their face photo. In addition, a significant portion of the subjects who chose their photo stated that the face in the picture they decided seemed trustworthy as the reason for choosing it.

Keywords

• Automated decision making
• decision making
• face recognition
• the influence of emotions in decision making
• rational decision making

Kaynakça

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