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UZUN MESAFE KOŞU ETKİNLİKLERİNDE KATILIMCILARIN SADAKATİNİ ETKİLEYEN UNSURLAR

Yıl 2019, Cilt: 21 Sayı: 4, 7 - 24, 30.12.2019

Öz

Bu araştırmanın amacı, farklı karakteristik
özelliklere sahip olan uzun mesafe koşu etkinlikleri katılımcılarının
demografik özelliklerinin incelenmesi ve katılımcıların sadakatinin, etkinlikteki
hizmet özelliklerinden hangilerinden ve ne ölçüde etkilediğinin
belirlenmesidir. Araştırmanın ilk aşamasında, literatür taraması neticesinde
belirlenen değişkenlerin koşu etkinliklerine katılanların o etkinliğe yönelik
sadakati üzerindeki etkisini kavramak ve sadakat üzerinde etkili olabilecek
diğer değişkenleri tanımlamak için nicel bir pilot uygulama yapılmıştır. Pilot
çalışmadan elde edilen veriler doğrultusunda, etkinliğe katılım tercihinde
etkili olduğu tespit unsurlardan etkinlikteki ortam, etabın zorluk derecesi,
sosyal çevre, inovatif hizmetlerin sunumu, müdahil olma, sosyal çevre, koşuya
adanmışlığın ikinci aşamada kullanılmasına karar verilmiştir. İkinci aşamada
kullanılmak üzere geliştirilen anketi eksiksiz olarak dolduran 366 kişiden elde
edilen veri, SPSS 20 programına işlenmiş ve analiz edilmiştir. Sadakat bağımlı
değişkeni, doğrudan ölçülmesi mümkün olmayan bir kavram olduğundan koşu
etkinliğinde sadakati etkileyen unsurların belirlenmesi için direkt olarak
gözlemlenemeyen (latent) değişkenlerin gözlemlenen değişkenler ile
modellenmesinde oldukça başarılı sonuçlar veren Yapısal Eşitlik
Modellemesi’nden (YEM) yararlanılmıştır. Katılımcıların %72,7 ile büyük bir
çoğunluğu teknolojik ve dijital araçların daha fazla kullanılmasını istemektedir.
Koşucuların %67,5’i son on iki ayda 6 ya da az koşu etkinliğine katılmışken,
%72,4’ü son etkinlik de dahil olmak üzere tercih ettikleri etkinliğe 3 ya da
daha az kez katılmıştır. Koşu etkinliklerinde sadakati en çok etkileyen
faktörün etkinliğin gerçekleştiği ortam ve katılımcının profesyonellik düzeyi olduğu
belirlenmiştir.

Kaynakça

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Toplam 47 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Spor Hekimliği
Bölüm Makaleler
Yazarlar

Cem Tınaz 0000-0002-9595-4995

Jelle Schoemaker Bu kişi benim 0000-0003-4136-3468

Ümit Kuvvetli 0000-0002-9567-3675

Yayımlanma Tarihi 30 Aralık 2019
Kabul Tarihi 25 Aralık 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 21 Sayı: 4

Kaynak Göster

APA Tınaz, C., Schoemaker, J., & Kuvvetli, Ü. (2019). UZUN MESAFE KOŞU ETKİNLİKLERİNDE KATILIMCILARIN SADAKATİNİ ETKİLEYEN UNSURLAR. Beden Eğitimi Ve Spor Bilimleri Dergisi, 21(4), 7-24.