TÜKETİCİ YENİLİKÇİLİĞİ

Mustafa Karaarslan; M. Şükrü Akdoğan

EN TR

TÜKETİCİ YENİLİKÇİLİĞİ

Öz

Tüketici yenilikçiliği, literatürde yenilikçilik eğilimi, ilgi alanına özel yenilikçilik ve yenilikçi davranış boyutlarıyla tartışılmaktadır. Yenilikçi tüketiciler; yenilikleri daha fazla takip etme, daha kolay benimseme ve çevresindeki kişilere de tanıtma eğiliminde olmaları sebebiyle, diğer tüketicilere göre pazarlama disiplini açısından daha fazla öneme sahiptirler. Bu çalışmada tüketici yenilikçiliğinin ne olduğu, tarihsel süreçte nasıl değişim gösterdiği ve nasıl ölçülmeye çalışıldığı üzerinde durulmuştur. Ayrıca literatürde henüz çözülemeyen problemler üzerinde durularak araştırmacılar için gelecekte yapacakları çalışmalar için önerilerde bulunulmuştur.

Anahtar Kelimeler

Tüketici yenilikçiliği, yenilikçilik eğilimi, ilgi alanına özel yenilikçilik, yenilikçi davranış

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

-

Yazarlar

Mustafa Karaarslan

M. Şükrü Akdoğan

Yayımlanma Tarihi

14 Nisan 2013

Gönderilme Tarihi

15 Haziran 2012

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013 Cilt: 27 Sayı: 2

IZ

https://izlik.org/JA66HR83PC

APA

Karaarslan, M., & Akdoğan, M. Ş. (2013). TÜKETİCİ YENİLİKÇİLİĞİ. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 27(2), 1-20. https://izlik.org/JA66HR83PC

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TÜKETİCİ YENİLİKÇİLİĞİ

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Abstract

Keywords

TÜKETİCİ YENİLİKÇİLİĞİ

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

Kaynak Göster