TÜKETİCİ YENİLİKÇİLİĞİ

Mustafa Karaarslan; M. Şükrü Akdoğan

EN TR

TÜKETİCİ YENİLİKÇİLİĞİ

Öz

Tüketici yenilikçiliği, literatürde yenilikçilik eğilimi, ilgi alanına özel yenilikçilik ve yenilikçi davranış boyutlarıyla tartışılmaktadır. Yenilikçi tüketiciler; yenilikleri daha fazla takip etme, daha kolay benimseme ve çevresindeki kişilere de tanıtma eğiliminde olmaları sebebiyle, diğer tüketicilere göre pazarlama disiplini açısından daha fazla öneme sahiptirler. Bu çalışmada tüketici yenilikçiliğinin ne olduğu, tarihsel süreçte nasıl değişim gösterdiği ve nasıl ölçülmeye çalışıldığı üzerinde durulmuştur. Ayrıca literatürde henüz çözülemeyen problemler üzerinde durularak araştırmacılar için gelecekte yapacakları çalışmalar için önerilerde bulunulmuştur.

Anahtar Kelimeler

Tüketici yenilikçiliği, yenilikçilik eğilimi, ilgi alanına özel yenilikçilik, yenilikçi davranış

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

-

Yazarlar

Mustafa Karaarslan

M. Şükrü Akdoğan

Yayımlanma Tarihi

14 Nisan 2013

Gönderilme Tarihi

15 Haziran 2012

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013 Cilt: 27 Sayı: 2

IZ

https://izlik.org/JA66HR83PC

APA

Karaarslan, M., & Akdoğan, M. Ş. (2013). TÜKETİCİ YENİLİKÇİLİĞİ. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 27(2), 1-20. https://izlik.org/JA66HR83PC

AMA

1.Karaarslan M, Akdoğan MŞ. TÜKETİCİ YENİLİKÇİLİĞİ. Trend Bus Econ. 2013;27(2):1-20. https://izlik.org/JA66HR83PC

Chicago

Karaarslan, Mustafa, ve M. Şükrü Akdoğan. 2013. “TÜKETİCİ YENİLİKÇİLİĞİ”. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 27 (2): 1-20. https://izlik.org/JA66HR83PC.

EndNote

Karaarslan M, Akdoğan MŞ (01 Nisan 2013) TÜKETİCİ YENİLİKÇİLİĞİ. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 27 2 1–20.

IEEE

[1]M. Karaarslan ve M. Ş. Akdoğan, “TÜKETİCİ YENİLİKÇİLİĞİ”, Trend Bus Econ, c. 27, sy 2, ss. 1–20, Nis. 2013, [çevrimiçi]. Erişim adresi: https://izlik.org/JA66HR83PC

ISNAD

Karaarslan, Mustafa - Akdoğan, M. Şükrü. “TÜKETİCİ YENİLİKÇİLİĞİ”. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 27/2 (01 Nisan 2013): 1-20. https://izlik.org/JA66HR83PC.

JAMA

1.Karaarslan M, Akdoğan MŞ. TÜKETİCİ YENİLİKÇİLİĞİ. Trend Bus Econ. 2013;27:1–20.

MLA

Karaarslan, Mustafa, ve M. Şükrü Akdoğan. “TÜKETİCİ YENİLİKÇİLİĞİ”. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 27, sy 2, Nisan 2013, ss. 1-20, https://izlik.org/JA66HR83PC.

Vancouver

1.Mustafa Karaarslan, M. Şükrü Akdoğan. TÜKETİCİ YENİLİKÇİLİĞİ. Trend Bus Econ [Internet]. 01 Nisan 2013;27(2):1-20. Erişim adresi: https://izlik.org/JA66HR83PC

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Anahtar Kelimeler

TÜKETİCİ YENİLİKÇİLİĞİ

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

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Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

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