TÜKETİCİLERİN PAZARLAMA KARMASI KARARLARI VE MARKA DEĞERİ ALGILAMALARIN GÖRE KÜMELER HALİNDE İNCELENMESİ

Yıl 2005, Cilt: 19 Sayı: 2, 349 - 372, 27.11.2010

Eyyup Yaraş

Anahtar Kelimeler

Marka, Marka Deeri, Pazarlama Karması, Pazar Bölümlendirme, Kümeleme Analizi

Kaynakça

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