The purpose of this study is to determine the importance and the role of the marketing public relation tools, and to expose the extent of each tool’s influence on young people’s perception of brand value. The samples of the study comprise of the students of Atatürk Üniversity. Survey questionnaires were distributed to 375 consumers by face to face meetings. SPSS 20 data analysis program was used in the data analysis. Averages, standard deviation, frequence distributions, correlation and regression analysis have been used in the data analysis. According to the findings of the study, the majority of the young consumers present their preferences. Television and radio advertisements, sponsorships, promotions, publicity campaigns and electronik mails are influential on the young people’s perception of brand value. On the other hand fairs, festivals, and newspaper and magazine advertisements are not found to be influential.
Public Relations Marketing Marketin Public Relations Brand Value
Halkla İlişkiler Pazarlama Pazarlama Halkla İlişkileri Marka Değeri
Birincil Dil | tr;en |
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Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 3 Ocak 2014 |
Yayımlandığı Sayı | Yıl 2013 Cilt: 17 Sayı: 2 |