Some Questions of Modern Library and Information Marketing

Elchin Ahmadov; Nigar Seyidli (guliyeva)

Some Questions of Modern Library and Information Marketing

Öz

The current stage of librarianship has a number of features that have indicated the need for qualitatively new approaches to the problems of improving the management of domestic libraries. The entry of the world community into the information age, political and economic reforms predetermined a sharp jump in the growth rate of development and the complexity of the external environment of libraries. In this regard, today a greater variety of management systems is required, their potential flexibility, the ability to quickly adapt to both external and internal changes. The formation of market relations in the society had an impact on the work of libraries. The market economy terms “management”, “marketing”, “fundraising”, “public relations”, “image” have become familiar in library vocabulary and practice. The changed political, economic, social conditions have posed the problem of choice for libraries - to exist not only on funds allocated by the state, but also to look for other ways to ensure the functioning of libraries. This caused an increased interest in marketing, fundraising. An analysis of the processes taking place in libraries allows us to trace the evolution of the introduction of marketing into their activities: from complete denial and heated discussions about the compatibility of the concepts of “market”, “marketing”, “commercialization” and “library”, to full-scale support for the processes of marketing implementation, development of theoretical , methodological, practical issues of using marketing and fundraising in libraries. The relevance of solving this problem in the library sphere is emphasized by the originality and uniqueness of the role of libraries in the public life. In difficult socio-economic conditions, the library is in demand as an organization that respects the principle of public accessibility of its information resources, therefore it is able to act as a significant factor in overcoming the crisis of modern.

Anahtar Kelimeler

Kaynakça

http://www.gpntb.ru/win/ntb/ntb2001/9/f09_02.htm (in Russian)
Kazimi, P. F. O. (2021). Democratic countries and ways of influencing the nature of information. Technium Soc. Sci. J., 22, 847. (in English)

Ayrıntılar

Birincil Dil

Türkçe

Konular

Bilgi Sistemleri Eğitimi

Bölüm

Araştırma Makalesi

Yazarlar

Elchin Ahmadov Bu kişi benim
0000-0001-8485-2152
Azerbaijan

Nigar Seyidli (guliyeva) Bu kişi benim
0000-0002-8293-2957
Azerbaijan

Erken Görünüm Tarihi

22 Eylül 2023

Yayımlanma Tarihi

26 Eylül 2023

Gönderilme Tarihi

22 Mayıs 2023

Kabul Tarihi

10 Haziran 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 10 Sayı: 4

IZ

https://izlik.org/JA24DG86YD

Kaynak Göster

RIS / Bibtex

APA

Ahmadov, E., & Seyidli (guliyeva), N. (2023). Some Questions of Modern Library and Information Marketing. Akademik Tarih ve Düşünce Dergisi, 10(4), 1137-1144. https://izlik.org/JA24DG86YD