The Effect of Logistics Activities on Participant Satisfaction in Sports Organizations

Öz

Logistics activities in sports organizations and the effect of these activities on participant satisfaction have not been measured in the literature. The study to be carried out is important in terms of contributing to the literature on this subject. So that, the main purpose of this study is to measure the effect of logistics activities in sports organizations on participant satisfaction. The National Rowing Championships on the Sapanca Rowing Course were chosen as the application area. The number of respondents to the survey was 111. The study analyses the effect of logistics activities in sports organizations on participant satisfaction with partial least squares structural equation modeling (PLS-SEM). The study was analyzed by SmartPLS 3. The main finding of the study is that logistics activities have an impact on participant satisfaction. According to the result, it is possible to say that 44.5% (R2) indicate logistics activities have the strongest effect on participant satisfaction. This result will guide the managers for organizing rowing sports organizations.

Anahtar Kelimeler

• Sport Organizations
• Rowing
• Logistics Activities
• Participant Satisfaction
• Championships

Spor Organizasyonlarındaki Lojistik Faaliyetlerin Katılımcı Memnuniyetine Etkisi

Öz

Spor organizasyonlarında lojistik faaliyetler ve bu faaliyetlerin katılımcı memnuniyeti üzerindeki etkisi literatürde ölçülmemiştir. Çalışma, bu konuda literatüre katkı sağlaması açısından önem teşkil etmektedir. Bu nedenle çalışmanın temel amacı, spor organizasyonlarındaki lojistik faaliyetlerin katılımcı memnuniyeti üzerindeki etkisini ölçmektir. Sapanca Kürek Parkuru’nda düzenlenen Ulusal Kürek Şampiyonası, uygulama alanı olarak seçilmiştir. Ankete 111 katılımcı dahil olmuştur. Çalışma, spor organizasyonlarındaki lojistik faaliyetlerin katılımcı memnuniyeti üzerindeki etkisini, kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile analiz etmektedir. Çalışmada analiz için SmartPLS 3 kullanılmıştır. Çalışmanın temel bulgusu, lojistik faaliyetlerin katılımcı memnuniyeti üzerinde etkili olduğudur. Elde edilen sonuca göre %44,5 (R2) ile lojistik faaliyetlerin katılımcı memnuniyeti üzerinde en güçlü etkiye sahip olduğunu söylemek mümkündür. Bu sonuç, kürek sporu organizasyonlarını organize eden yöneticilere rehberlik edecektir.

Anahtar Kelimeler

• Spor Organizsyonları
• Kürek Sporu
• Lojistik Faaliyetler
• Katılımcı Memnuniyeti
• Şampiyonalar

Kaynakça

1. IV. Five Year Development Plan (1979). Special expertize commission report, Physical education and sports, Ankara.
2. Avat, L., Subaşı, Ü. and Barutçu, B. S. (2018). Rowing club coaches, Personal Interview, 17.09.2018.
3. Batmaz, H. Ç., Zirek, O. and Karadağ, M. (2015). The application of supply chains and logistic activities on the Turkish sport industry (The paradigm Fenerium, GS store, Kartal Yuvasi and TS clup). International Referred Journal of Researches on Economy Management, April / May / June - Spring Summer, Issue: 4, 248-265.
4. Bayraktar, B. and Kurtoğlu, M. (2009). Performance in sports, effective factors, evaluation and increase. Clinical Development, 22(1), 16-24.
5. Ceyhun, S. (2008). In usage of sports facilities as a view of recreative. Kastamonu Education Journal, 16(1), 325-332.
6. Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. 2nd ed., Lawrence Erlbaum Associates, Mahwah.
7. Çelik, M. (2018). Transporter of Turkish Rowing Federation. Personal Interview, 12.12.2018.
8. FISA (International Rowing Federation) (2010), Manuel book.

9. Fornell, C. and Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
10. Gafari, P., Fahimeinejad, A., Morsal, B. and Sanei, S. M. T. (2021). Identify and prioritize needs of reverse logistics development at sport events. Sport Management and Development, 10(2), 81-90.
11. Genchev, S. E., Gray, G. and Wert-Gray, S. (2019). A conceptual and qualitative study of outsourcing criteria and the role of emotions in decision making: The case of equine sports transportation outsourcing. Journal of Transportation Management, 30(1), 49-61.
12. Genchev, S. E., Gray, G. and Wert-Gray, S. (2018). Sports logistics outsourcing: A Conceptual and qualitative study in the equine industry. Association of Marketing Theory and Practice Proceedings, March 2018, 1-12, Accessed Address (15.07.2021): https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1091&context=amtp-proceedings_2018.
13. General Sport Directorate (2017). Travel rules of sportsmen groups.
14. Hair, J., Ringle, C. and Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. The Journal of Marketing Theory and Practice, 19(2), 139-152.
15. Hair, J. F., Sarstedt, M., Hopkins, L. and Kuppelwieser, V. G. (2014a). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106-121.
16. Hair, J. F., Tomas, G., Hult, M., Ringle, C. M. and Sarstedt, M. (2014b). A Primer on Partial Least Square Structural Equations Modeling (PLS-SEM), Los Angeles: Sage.
17. Henseler, J., Ringle, C. M. and Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
18. Herold, D. M., Breitbarth, T., Schönfelder, S. and Hergesell, A. (2020). Event spectator modal choice and climate impact, in Bodet, G. and Mueller, J. (Eds.), 28th European Sport Management Virtual Conference, 17. September - 25. September 2020, Book of Abstratcs, 398-400.
19. Herold, D. M., Breitbarth, T., Schulenkorf, N. and Kummer, S. (2020). Sport logistics research: reviewing and line marking of a new field. The International Journal of Logistics Management, 31(2), 357-379.
20. Herold, D. M., Breitbarth, T., Schulenkorf, N., Kummer, S. and Schönfelder, S. (2019). In scope: Environmental impact and accountability of sport organisations, in Breitbarth, T., Bodet, G., Luna, A. F., Naranjo, P. B. and Bielons, G. (Eds.), The 27th European Sport Management Conference, Connecting Sport Practice & Science, 3rd – 6th September 2019, Seville, Spain, Book of Abstracts, 431-433.
21. Herold, D. M., Schulenkorf, N., Breitbarth, T. and Bongiovanni, I. (2021). An application of the sports logistics framework: The case of the Dallas Cowboys. Journal of Convention & Event Tourism, 22(2), 155-176.
22. Karaköprü, U. O. and Kabadurmuş, Ö. (2019). Using multi-criteria decision making methods to make logistics decisions in sports clubs. Alphanumeric Journal, The Journal of Operations Research, Statistics, Econometrics and Management Information Systems, 7(1), 129-142.
23. Ke, W. (2016). Logistics process planning and emergency dynamic regulatory mechanism for large sport event, Accessed Address (21.08.2021): https://en.cnki.com.cn/Article_en/CJFDTotal-YSZH201603018.htm.
24. Li, P., Lan, H. and Chen, Y. (2019). Building a food cold chain logistics network of large sports event: A Multi-dimensional conceptual framework. IMMS 2019: 2019 2nd International Conference on Information Management and Management Sciences, Chengdu China August 23 - 25, 2019, Accessed Address (01.08.2021): https://dl.acm.org/action/showFmPdf?doi=10.1145%2F3357292.
25. Liu, P. and Gao, L. (2013). Demand analysis and framework of theory about Chinese events sports logistics. The 19th International Conference on Industrial Engineering and Engineering Management, Accessed Address (11.06.2021): https://link.springer.com/chapter/10.1007/978-3-642-37270-4_15.
26. Martins, R., Pereira, E., Rosado, A., Marôco, J., McCullough, B. and Mascarenhas, M. (2021). Understanding spectator sustainable transportation intentions in international sport tourism events. Journal of Sustainable Tourism, 1-20.
27. Minis, I., Paraschi, M. and Tzimourtas, A. (2006) The design of logistics operations for the Olympic Games. International Journal of Physical Distribution & Logistics Management, 36(8), 621-642.
28. Monecke, A. and Leisch, F. (2012). semPLS: Structural equation modeling using partial least squares. Journal of Statistical Software, 48(3), 1-32.
29. Olgun, Ö. (2018). Galatasaray Rowing Club, Maintenance and repair stuff, Personal Interview, 06.09.2018.
30. Örer, F., Subaşı, Ü. and Taşçı, Y. (2018). National sportsmen and rowing coaches, Personal Interview, 27.07.2018.
31. Özcan, Y., Fidancı, Y., Türker, M. and Algür, F. (2018). Rowing clubs coaches and managers, Personal Interview, 25-30.10.2018.
32. Özdemir, A. İ. (2004). Development, processes and benefits of Supply Chain Management. Journal of Erciyes University Faculty of Economics and Administrative Sciences, Number 23, 87-96.
33. Paker, S., Çullu, B., Paker, N. and Çiçek, S. (2017). An exloratory research on logistics processes of sailing races. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, UDTS 2016 Özel Sayı, 27-49.
34. Ringle, C. M., Wende, S. and Becker, J.-M. (2015). “SmartPLS 3”, Boenningstedt: SmartPLS GmbH, Accessed Address (19.05.2021): http://www.smartpls.com.
35. Saleh, A. F. (2015). The role of sport logistics in enhancing the sport clubs level in gaza from the administrative committees perspectives. Journal of Educational & Psychological Sciences, 16(3), 457-486.
36. Sayın, A. A. and Tunç, M. G. (2020). Research on the importance of supply chain activities in sports organizations. Akçi, Y. (Ed.), Karma İşletmecilik Yazıları, Iksad Publications, Ankara, Turkey, 35-84.
37. Sönmez Çakır, F. (2019). Partial Least Squares Structural Equation Modeling (PLS-SEM) and an Application. Journal of Social Research and Behavioral Sciences, 5(9), 111-128.
38. Subaşı, M. (2019). The effect of logistics activities on participant satisfaction in sports organizations: The case of Sapanca Rowing Course of National Rowing Championships, Master’s Thesis.
39. Şen, G. and Pak, M. (2018). Turkish Rowing Federation, Members of Organization and Foreign Relations Board, Personal Interview, 16.11.2018.
40. Turkish Rowing Federation (2012). Rules of racing.
41. Ulupui, I. G. K. A., Murdayanti, Y., Marini, A. C., Purwohedi, U., Mardi and Yanto, H. (2020). Green accounting, material flow cost accounting and environmental performance. Accounting, 6 (2020), 743-752.
42. Van Nguyen, S. and Habók, A. (2021). Designing and validating the learner autonomy perception questionnaire. Heliyon, 7(4), 1-11.
43. Włodarczyk, A. (2018). Olympic Games in Garmisch - Partenkirchen 1936 – sport, logistics, media. Studies in Sport Humanities, nr 23, 19-23.
44. Wong, K. K-K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS. Marketing Bulletin, 24, Technical Note 1, 1-32.
45. Yıldız, O. (2021). A PLS-SEM approach to the consumer adoption of shopping via mobile apps. International Journal of Mobile Communications, 19(5), 589-614.
46. Yılseli, H. and Özdemir, E. (2021). The effects of negotiation skills of salespeople on perceived sales performance. Journal of Business Research-Turk, 13(1), 504-519.
47. Yuan, J., Song, J., Zhang, Y., Jiang, C. and Xu, F. (2013). Planning of dynamic routing of logistics in urban public sports facilities based on MAS. Fourth International Conference on Transportation Engineering, Accessed Address (29.06.2021): https://ascelibrary.org/doi/10.1061/9780784413159.168.