MARKOV MODELS IN CALCULATING CLV

Cilt: 2 Sayı: 2 6 Mayıs 2015
Anna Decewıcz
PDF İndir
Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler Kapak Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler
EN TR

MARKOV MODELS IN CALCULATING CLV

Öz

The  paper  presents  a  me hod  of  calculating  customer  lifetime  value and  finding optimal remarketing  strategy  basing on Markov model  with  short-term memory of  client's activity. Furthermore, sensitivity analysis of optimal strategy is conducted for two ty pes of retention rate functional form defining transitin probabilities

Anahtar Kelimeler

-

Kaynakça

  1. Bauer, H.H., Hammerschmidt M. (2005). Customer-Based Corporate Valuation. Management Decision 43, 331-348.
  2. Berger, P.D., Nasr N.J. (1998). Customer Lifetime Value: Marketing Models and Applications. Journal of Interactive Marketing 12, 17-30.
  3. Bhat, N. (1984). Elements of Applied Stochastic Processes, Wiley&Sons.
  4. Blattberg, R.C., Deighton J. (1996). Manage Marketing by Customer Equity. Harvard Business Review, 136-144.
  5. Blattberg, R.C., Kim B.D., Neslin S.A. (2008). Database Marketing: Analyzing and Managing Customers, Springer.
  6. Bozzetto, J. F., Tang L., Thomas L.C., Thomas S. (2000). Modeling The Purchase Dynamics of Insurance Consumer using Markov Chain, Working paper.
  7. Ching, W.K., Ng M.K., Wong K.K., Altman E. (2004). Customer Lifetime Value: Stochastic Optimization Approach. Journal or The Operational Research Society 55, 860-868.
  8. Dwyer, F.R. (1989). Customer Lifetime Valuation to Support Marketing Decision Making. Journal of Direct Marketing 3, 8-15.
  9. Islam, M.A., Sultan K.S. , Chowdhury R.I. (2009). Estimation and Tests for A Longitudinal Regression Model Based on The Markov Chain. Statistical Methodology 6, 478-489.
  10. Kalbfleisch, J.D., Lawless J.F. (1985). The Analysis of Panel Data under A Markov Assumption. Journal of the American Statistical Association 80, 863-871.

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Yayımlanma Tarihi

6 Mayıs 2015

Gönderilme Tarihi

6 Mayıs 2015

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013 Cilt: 2 Sayı: 2

IZ

https://izlik.org/JA66NT32ZG

Kaynak Göster

RIS / Bibtex
APA
Decewıcz, A. (2015). MARKOV MODELS IN CALCULATING CLV. Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler, 2(2), 127-142. https://izlik.org/JA66NT32ZG
AMA
1.Decewıcz A. MARKOV MODELS IN CALCULATING CLV. AUBTD-B. 2015;2(2):127-142. https://izlik.org/JA66NT32ZG
Chicago
Decewıcz, Anna. 2015. “MARKOV MODELS IN CALCULATING CLV”. Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler 2 (2): 127-42. https://izlik.org/JA66NT32ZG.
EndNote
Decewıcz A (01 Mayıs 2015) MARKOV MODELS IN CALCULATING CLV. Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler 2 2 127–142.
IEEE
[1]A. Decewıcz, “MARKOV MODELS IN CALCULATING CLV”, AUBTD-B, c. 2, sy 2, ss. 127–142, May. 2015, [çevrimiçi]. Erişim adresi: https://izlik.org/JA66NT32ZG
ISNAD
Decewıcz, Anna. “MARKOV MODELS IN CALCULATING CLV”. Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler 2/2 (01 Mayıs 2015): 127-142. https://izlik.org/JA66NT32ZG.
JAMA
1.Decewıcz A. MARKOV MODELS IN CALCULATING CLV. AUBTD-B. 2015;2:127–142.
MLA
Decewıcz, Anna. “MARKOV MODELS IN CALCULATING CLV”. Anadolu Üniversitesi Bilim Ve Teknoloji Dergisi - B Teorik Bilimler, c. 2, sy 2, Mayıs 2015, ss. 127-42, https://izlik.org/JA66NT32ZG.
Vancouver
1.Anna Decewıcz. MARKOV MODELS IN CALCULATING CLV. AUBTD-B [Internet]. 01 Mayıs 2015;2(2):127-42. Erişim adresi: https://izlik.org/JA66NT32ZG