Araştırma Makalesi
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GenZ Willingness to Purchase Products with Geographical Indications

Yıl 2019, Cilt: 19 Sayı: 2, 299 - 325, 15.11.2019
https://doi.org/10.25294/auiibfd.649273

Öz

Conceptual model
was proposed to test impact of (a) culture and traditions, (b) health benefits,
(c) perceived quality and safety and (d) rural development indicators of
traditional food product carrying geographical indication on consumer
willingness to purchase, as well as mediating role of trust amongst GenZ
customers. Results demonstrate that perceived health and safety, as well as
culture and traditions of hellim / halloumi cheese are the most important
predictors of trust in hellim / halloumi geographical indication. Trust, in
turn, is significant determinant of willingness to purchase hellim / halloumi
cheese with geographical indication, indicating that trust plays partial
mediator role in the proposed relationship.

Kaynakça

  • Adinolfi, F., De Rosa, M. and Trabalzi, F., 2011. Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy. British Food Journal, 113(3), 419-435.
  • Aggarwal, R., Singh, H. and Prashar, S., 2014. Branding of geographical indications in India: A paradigm to sustain its premium value. International Journal of Law and Management, 56(6), 431-442.
  • Allaire, G., Casabianca, F. and Thévenod-Mottet, E., 2011. Geographical origin: A complex feature of agro-food products. Labels of origin for food: local development, global recognition, 1-12.
  • Antonini, E., Farina, A., Leone, A., Mazzara, E., Urbani, S., Selvaggini, R., Servili, M. and Ninfali, P., 2015. Phenolic compounds and quality parameters of family farming versus protected designation of origin (PDO) extra-virgin olive oils. Journal of Food Composition and Analysis, 43, 75-81.
  • Aprile, M.C., Caputo, V. and Nayga Jr, R.M., 2012. Consumers' valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies, 36(2), 158-165.
  • Asif, M., Xuhui, W., Nasiri, A. and Ayyub, S., 2018. Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144-150.
  • Balogh, P., Békési, D., Gorton, M., Popp, J. and Lengyel, P., 2016. Consumer willingness to pay for traditional food products. Food Policy, 61, 176-184.
  • Barham, E. and Sylvander, B. eds., 2011. Labels of origin for food: local development, global recognition. Cabi.
  • Baron, R.M. and Kenny, D.A., 1986. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), p.1173.
  • Barska, A. and Wojciechowska-Solis, J., 2018. Traditional and regional food as seen by consumers–research results: the case of Poland. British Food Journal, 120(9), 1994-2004.
  • Belletti, G., Marescotti, A. and Brazzini, A., 2017. Old world case study: The role of protected geographical indications to foster rural development dynamics: The case of Sorana Bean PGI. In The importance of place: Geographical indications as a tool for local and regional development (pp. 253-276). Springer, Cham.
  • Belletti, G., Marescotti, A., Sanz-Cañada, J. and Vakoufaris, H., 2015. Linking protection of geographical indications to the environment: Evidence from the European Union olive-oil sector. Land Use Policy, 48, 94-106.
  • Belletti, Giovanni, Tunia Burgassi, Andrea Marescotti, and Silvia Scaramuzzi. "The effects of certification costs on the success of a PDO/PGI." Quality management in food chains, Wageningen (2007): 107-121.
  • Benavente, D., 2010. The Economics of Geographical Indications: GIs modeled as club assets (No. 10/2010). Graduate Institute of International and Development Studies Working Paper.
  • Bessière, J., 1998. Local development and heritage: traditional food and cuisine as tourist attractions in rural areas. Sociologia ruralis, 38(1), 21-34.
  • Biénabe, E. and Marie-Vivien, D., 2017. Institutionalizing geographical indications in southern countries: lessons learned from Basmati and Rooibos. World Development, 98, 58-67.
  • Blackwell, M., 2007. The relationship of geographical indications with real property valuation and management. Property Management, 25(2), 193-203.
  • Bowen, S. and Zapata, A.V., 2009. Geographical indications, terroir, and socioeconomic and ecological sustainability: The case of tequila. Journal of rural studies, 25(1), 108-119.
  • Bramley, C., Biénabe, E. and Kirsten, J., 2009. The economics of geographical indications: towards a conceptual framework for geographical indication research in developing countries. The economics of intellectual property, 109.
  • Brislin, R.W., 1970. Back-translation for cross-cultural research. Journal of cross-cultural psychology, 1(3), 185-216.
  • Brščić, K., Šugar, T. and Poljuha, D., 2017. An empirical examination of consumer preferences for honey in Croatia. Applied Economics, 49(58), 5877-5889.
  • Bryła, P., 2015. The role of appeals to tradition in origin food marketing. A survey among Polish consumers. Appetite, 91, 302-310.
  • CALBOLI, I. and GERVAIS, D., 2016. The Socio-Economic Aspects of Geographical Indications of Origin.
  • Caputo, V., Sacchi, G. and Lagoudakis, A., 2018. Traditional Food Products and Consumer Choices: A Review. In Case Studies in the Traditional Food Sector (pp. 47-87).
  • Cei, L., Stefani, G., Defrancesco, E. and Lombardi, G.V., 2018. Geographical indications: A first assessment of the impact on rural development in Italian NUTS3 regions. Land Use Policy, 75, 620-630.
  • Cerjak, M., Haas, R., Brunner, F. and Tomić, M., 2014. What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews. British Food Journal, 116(11), 1726-1747.
  • Charters, S. and Spielmann, N., 2014. Characteristics of strong territorial brands: The case of champagne. Journal of Business Research, 67(7), 1461-1467.
  • Choi, Y.K., Yoon, S. and Lacey, H.P., 2013. Online game characters' influence on brand trust: Self-disclosure, group membership, and product type. Journal of Business Research, 66(8), 996-1003.
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Z Kuşağı’nın Coğrafi İşaretli Ürünleri Satın Alma Eğilimi

Yıl 2019, Cilt: 19 Sayı: 2, 299 - 325, 15.11.2019
https://doi.org/10.25294/auiibfd.649273

Öz

Bu araştırmada,
coğrafi işaretli geleneksel gıda ürünlerinin (a) kültür, gelenek ve görenekler,
(b) sağlık faydaları, (c) algılanan kalite ve güvenlik ile (d) kırsal kalkınma
göstergelerinin tüketici satın alma eğilimi üzerindeki etkilerinin yanı sıra, Z
Kuşağı müşterileri arasındaki arabuluculuk rolünü ölçmek amacıyla bir kavramsal
model önerilmektedir. Sonuçlar hellim peynirinin algılanan sağlık ve güvelik,
ayrıca kültür, gelenek ve göreneklerinin, hellimin coğrafi işaretine olan
güvenin en önemli ön göstergeleri olduğunu ortaya koymaktadır.     Bir diğer taraftan güven, coğrafi işaretli
hellim peynirini satın alma eğilimini belirleyen önemli bir etken olarak
karşımıza çıkmaktadır. Bu da güvenin, öngörülen ilişkide kısmi bir arabuluculuk
rolü oynadığını göstermektedir.

Kaynakça

  • Adinolfi, F., De Rosa, M. and Trabalzi, F., 2011. Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy. British Food Journal, 113(3), 419-435.
  • Aggarwal, R., Singh, H. and Prashar, S., 2014. Branding of geographical indications in India: A paradigm to sustain its premium value. International Journal of Law and Management, 56(6), 431-442.
  • Allaire, G., Casabianca, F. and Thévenod-Mottet, E., 2011. Geographical origin: A complex feature of agro-food products. Labels of origin for food: local development, global recognition, 1-12.
  • Antonini, E., Farina, A., Leone, A., Mazzara, E., Urbani, S., Selvaggini, R., Servili, M. and Ninfali, P., 2015. Phenolic compounds and quality parameters of family farming versus protected designation of origin (PDO) extra-virgin olive oils. Journal of Food Composition and Analysis, 43, 75-81.
  • Aprile, M.C., Caputo, V. and Nayga Jr, R.M., 2012. Consumers' valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies, 36(2), 158-165.
  • Asif, M., Xuhui, W., Nasiri, A. and Ayyub, S., 2018. Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144-150.
  • Balogh, P., Békési, D., Gorton, M., Popp, J. and Lengyel, P., 2016. Consumer willingness to pay for traditional food products. Food Policy, 61, 176-184.
  • Barham, E. and Sylvander, B. eds., 2011. Labels of origin for food: local development, global recognition. Cabi.
  • Baron, R.M. and Kenny, D.A., 1986. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), p.1173.
  • Barska, A. and Wojciechowska-Solis, J., 2018. Traditional and regional food as seen by consumers–research results: the case of Poland. British Food Journal, 120(9), 1994-2004.
  • Belletti, G., Marescotti, A. and Brazzini, A., 2017. Old world case study: The role of protected geographical indications to foster rural development dynamics: The case of Sorana Bean PGI. In The importance of place: Geographical indications as a tool for local and regional development (pp. 253-276). Springer, Cham.
  • Belletti, G., Marescotti, A., Sanz-Cañada, J. and Vakoufaris, H., 2015. Linking protection of geographical indications to the environment: Evidence from the European Union olive-oil sector. Land Use Policy, 48, 94-106.
  • Belletti, Giovanni, Tunia Burgassi, Andrea Marescotti, and Silvia Scaramuzzi. "The effects of certification costs on the success of a PDO/PGI." Quality management in food chains, Wageningen (2007): 107-121.
  • Benavente, D., 2010. The Economics of Geographical Indications: GIs modeled as club assets (No. 10/2010). Graduate Institute of International and Development Studies Working Paper.
  • Bessière, J., 1998. Local development and heritage: traditional food and cuisine as tourist attractions in rural areas. Sociologia ruralis, 38(1), 21-34.
  • Biénabe, E. and Marie-Vivien, D., 2017. Institutionalizing geographical indications in southern countries: lessons learned from Basmati and Rooibos. World Development, 98, 58-67.
  • Blackwell, M., 2007. The relationship of geographical indications with real property valuation and management. Property Management, 25(2), 193-203.
  • Bowen, S. and Zapata, A.V., 2009. Geographical indications, terroir, and socioeconomic and ecological sustainability: The case of tequila. Journal of rural studies, 25(1), 108-119.
  • Bramley, C., Biénabe, E. and Kirsten, J., 2009. The economics of geographical indications: towards a conceptual framework for geographical indication research in developing countries. The economics of intellectual property, 109.
  • Brislin, R.W., 1970. Back-translation for cross-cultural research. Journal of cross-cultural psychology, 1(3), 185-216.
  • Brščić, K., Šugar, T. and Poljuha, D., 2017. An empirical examination of consumer preferences for honey in Croatia. Applied Economics, 49(58), 5877-5889.
  • Bryła, P., 2015. The role of appeals to tradition in origin food marketing. A survey among Polish consumers. Appetite, 91, 302-310.
  • CALBOLI, I. and GERVAIS, D., 2016. The Socio-Economic Aspects of Geographical Indications of Origin.
  • Caputo, V., Sacchi, G. and Lagoudakis, A., 2018. Traditional Food Products and Consumer Choices: A Review. In Case Studies in the Traditional Food Sector (pp. 47-87).
  • Cei, L., Stefani, G., Defrancesco, E. and Lombardi, G.V., 2018. Geographical indications: A first assessment of the impact on rural development in Italian NUTS3 regions. Land Use Policy, 75, 620-630.
  • Cerjak, M., Haas, R., Brunner, F. and Tomić, M., 2014. What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews. British Food Journal, 116(11), 1726-1747.
  • Charters, S. and Spielmann, N., 2014. Characteristics of strong territorial brands: The case of champagne. Journal of Business Research, 67(7), 1461-1467.
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  • Cyprus Halloumi/ Hellim cheese set to receive Protected Designation of Origin status (2015), available at: europa.eu/rapid/press-release_IP-15-5448_en.pdf (access 2 September, 2018).
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  • Martinelli, E., De Canio, F., Marchi, G. and Nardin, G., 2017. Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty. In Advances in National Brand and Private Label Marketing (pp. 65-72). Springer, Cham.
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  • Van Caenegem, W. and Cleary, J. eds., 2017. The importance of place: Geographical indications as a tool for local and regional development (Vol. 58). Springer.
  • Van Ittersum, K., Candel, M.J. and Meulenberg, M.T., 2003. The influence of the image of a product's region of origin on product evaluation. Journal of Business research, 56(3), 215-226.
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  • Verbeke, W., Pieniak, Z., Guerrero, L. and Hersleth, M., 2012. Consumers’ awareness and attitudinal determinants of European Union quality label use on traditional foods. Bio-based and Applied Economics, 1(2), 213-229.
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Toplam 106 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Zanete Garantı 0000-0001-9990-8788

Yayımlanma Tarihi 15 Kasım 2019
Gönderilme Tarihi 25 Şubat 2019
Kabul Tarihi 10 Nisan 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 19 Sayı: 2

Kaynak Göster

APA Garantı, Z. (2019). GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi, 19(2), 299-325. https://doi.org/10.25294/auiibfd.649273
AMA Garantı Z. GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi. Kasım 2019;19(2):299-325. doi:10.25294/auiibfd.649273
Chicago Garantı, Zanete. “GenZ Willingness to Purchase Products With Geographical Indications”. Akdeniz İİBF Dergisi 19, sy. 2 (Kasım 2019): 299-325. https://doi.org/10.25294/auiibfd.649273.
EndNote Garantı Z (01 Kasım 2019) GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi 19 2 299–325.
IEEE Z. Garantı, “GenZ Willingness to Purchase Products with Geographical Indications”, Akdeniz İİBF Dergisi, c. 19, sy. 2, ss. 299–325, 2019, doi: 10.25294/auiibfd.649273.
ISNAD Garantı, Zanete. “GenZ Willingness to Purchase Products With Geographical Indications”. Akdeniz İİBF Dergisi 19/2 (Kasım 2019), 299-325. https://doi.org/10.25294/auiibfd.649273.
JAMA Garantı Z. GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi. 2019;19:299–325.
MLA Garantı, Zanete. “GenZ Willingness to Purchase Products With Geographical Indications”. Akdeniz İİBF Dergisi, c. 19, sy. 2, 2019, ss. 299-25, doi:10.25294/auiibfd.649273.
Vancouver Garantı Z. GenZ Willingness to Purchase Products with Geographical Indications. Akdeniz İİBF Dergisi. 2019;19(2):299-325.
Dizinler

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