Marketing Communication Strategies For Distance Learning

Assoc. Prof. Dr. Murat Ataizi; Assoc. Prof. Dr. Necip Serdar Sever

doi:10.18037/ausbd.415564

Marketing Communication Strategies For Distance Learning

Öz

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. Highly developed and competitive organization in the market of educational services, owing to an effective and flexible system of accumulation and utilization of scientific, business, financial and information resources. Impact: Formation of a qualitatively new learning culture in the framework of the involved institutions enhanced by technology and revealed in three dimensions: a universal self-organized student, existence of a working network of professional development and research of faculty; and the appreciation of the phenomenon of continuous learning. Universities and other educational institutions interested in introducing or disseminating educational and consulting services using up-to-date Web-technologies are welcome to collaboration.

The marketing of education is a controversial issue. Although the opinions on the signification of the educational institution as a product and the students as the customers still remains arguable the transformation of the instruction process as a student-based model requires the utilization of the marketing opportunities are used. Teaching has been increasingly developed as a learner-centered model, shaping the process as a life-long learners experience to match their existing knowledge and skills is crucial.

Anahtar Kelimeler

Distance Learning,Marketing Communication

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Assoc. Prof. Dr. Murat Ataizi
Türkiye

Assoc. Prof. Dr. Necip Serdar Sever
Türkiye

Yayımlanma Tarihi

15 Aralık 2016

Gönderilme Tarihi

1 Kasım 2016

Kabul Tarihi

28 Kasım 2016

Yayımlandığı Sayı

Yıl 2016 Cilt: 16 Sayı: 4

DOI

https://doi.org/10.18037/ausbd.415564

IZ

https://izlik.org/JA94AR73ZH

Kaynak Göster

RIS / Bibtex

APA

Ataizi, A. P. D. M., & Sever, A. P. D. N. S. (2016). Marketing Communication Strategies For Distance Learning. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 16(4), 111-128. https://doi.org/10.18037/ausbd.415564

AMA

1.Ataizi APDM, Sever APDNS. Marketing Communication Strategies For Distance Learning. AÜSBD. 2016;16(4):111-128. doi:10.18037/ausbd.415564

Chicago

Ataizi, Assoc. Prof. Dr. Murat, ve Assoc. Prof. Dr. Necip Serdar Sever. 2016. “Marketing Communication Strategies For Distance Learning”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16 (4): 111-28. https://doi.org/10.18037/ausbd.415564.

EndNote

Ataizi APDM, Sever APDNS (01 Aralık 2016) Marketing Communication Strategies For Distance Learning. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16 4 111–128.

IEEE

[1]A. P. D. M. Ataizi ve A. P. D. N. S. Sever, “Marketing Communication Strategies For Distance Learning”, AÜSBD, c. 16, sy 4, ss. 111–128, Ara. 2016, doi: 10.18037/ausbd.415564.

ISNAD

Ataizi, Assoc. Prof. Dr. Murat - Sever, Assoc. Prof. Dr. Necip Serdar. “Marketing Communication Strategies For Distance Learning”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 16/4 (01 Aralık 2016): 111-128. https://doi.org/10.18037/ausbd.415564.

JAMA

1.Ataizi APDM, Sever APDNS. Marketing Communication Strategies For Distance Learning. AÜSBD. 2016;16:111–128.

MLA

Ataizi, Assoc. Prof. Dr. Murat, ve Assoc. Prof. Dr. Necip Serdar Sever. “Marketing Communication Strategies For Distance Learning”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, c. 16, sy 4, Aralık 2016, ss. 111-28, doi:10.18037/ausbd.415564.

Vancouver

1.Assoc. Prof. Dr. Murat Ataizi, Assoc. Prof. Dr. Necip Serdar Sever. Marketing Communication Strategies For Distance Learning. AÜSBD. 01 Aralık 2016;16(4):111-28. doi:10.18037/ausbd.415564