Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma

Polat Can

doi:10.18037/ausbd.579290

Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma

Öz

Birey kendisi için anlam ve değeri yüksek olan öğeleri toplum içerisinde ifade etmek ve iletmek

için çeşitli işaret ve simgeler kullanmaktadır. Bu bağlamda, günümüzde ise özellikle refah seviyesi

olarak gelişmiş ülkelerde tüketici, statüsünü gösteren ürünleri satın almayı tercih etmektedir.

Statü tüketimi, tüketicinin otorite kazanmak için başkalarının önem verdiği ve statülerinin

göstergesi olan ürünleri satın alıp diğerlerine karşı toplumsal konumlarını gü.lendirmeye

yönlendirilen motive edici süre.tir. Statüsüne uygun satın alım yapan tüketici için ürünün kalite

ve işlevselliğinden çok satın aldığı fiyat önemlidir. Bu çalışmada, statülerine uygun alışveriş yapan

tüketiciler açısından, statü tüketiminin fiyat duyarlılığına olan etkisi belirlenmeye çalışılmıştır.

Bu amaç doğrultusunda Uşak il merkezinde yaşayan devlet memurlarına anket uygulanmıştır.

Verilerin analizinde, frekans dağılımı, güvenilirlik analizi, aritmetik ortalama, standart sapma,

doğrulayıcı faktör analizi ve yapısal eşitlik modelleme (path) analizi kullanılmıştır. Analizler

sonucunda, statü tüketiminin tüketici ilgilenimi, tüketici yenilikçiliği ve marka bağlılığı üzerinde

etkili olduğu belirlenmiştir. Tüketici yenilikçiliği ile marka bağlılığının fiyat duyarlılığı üzerinde

etkisi tespit edilirken tüketici ilgileniminin fiyat duyarlılığı üzerinde etkisinin olmadığı

g.rülmüştür.

Anahtar Kelimeler

Tüketici Davranışı,Statü Tüketimi,Tüketici İlgilenimi,Tüketici Yenilikçiliği

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Polat Can

Yayımlanma Tarihi

17 Haziran 2019

Gönderilme Tarihi

13 Haziran 2018

Kabul Tarihi

18 Şubat 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 19 Sayı: 2

DOI

https://doi.org/10.18037/ausbd.579290

IZ

https://izlik.org/JA34PL73AE

Kaynak Göster

RIS / Bibtex

APA

Can, P. (2019). Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 19(2), 151-170. https://doi.org/10.18037/ausbd.579290

AMA

1.Can P. Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma. AÜSBD. 2019;19(2):151-170. doi:10.18037/ausbd.579290

Chicago

Can, Polat. 2019. “Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19 (2): 151-70. https://doi.org/10.18037/ausbd.579290.

EndNote

Can P (01 Haziran 2019) Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19 2 151–170.

IEEE

[1]P. Can, “Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma”, AÜSBD, c. 19, sy 2, ss. 151–170, Haz. 2019, doi: 10.18037/ausbd.579290.

ISNAD

Can, Polat. “Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19/2 (01 Haziran 2019): 151-170. https://doi.org/10.18037/ausbd.579290.

JAMA

1.Can P. Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma. AÜSBD. 2019;19:151–170.

MLA

Can, Polat. “Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, c. 19, sy 2, Haziran 2019, ss. 151-70, doi:10.18037/ausbd.579290.

Vancouver

1.Polat Can. Statü Tüketiminin Fiyat Duyarlılığına Etkisini Belirlemeye Yönelik Bir Araştırma. AÜSBD. 01 Haziran 2019;19(2):151-70. doi:10.18037/ausbd.579290

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