The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students

İbrahim Aydın; İbrahim Yıldırım

doi:10.18037/ausbd.758027

The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students

Öz

The major aim of this study was to determine the opinion of high school students regarding negative-framed antismoking Public Service Announcements (PSAs) on health risks. The data were collected from 884 students attended in twelve high schools in Ipekyolu district of Van Province, Turkey. The findings showed that the PSAs affected the manners of the students positively in smoking cases such as intending to quit smoking, being more conscious about the harms of smoking and warning smokers. The effects of PSAs were found to be more effective on male students than female, non-smoker students than smoker parent on students who have non-smoker parents than those who have at least one smoker parent. The results indicated that special attention should be given to individual factors when producing such kinds of PSAs.

Anahtar Kelimeler

Antismoking Public Service Advertising,Smoking Behaviours

Kaynakça

Akbay, C., Tiryaki, G. Y. & Gul, A. (2007). Consumer characteristics influencing fast food consumption in Turkey. Food Control, 18, 904–913.
Andrews, J. C., Netemeyer, R. G., Burton, S., Moberg, D. P. & Christiansen, A. (2004). Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign advertising. Journal of Marketing, 68, 110-123.
Biener, L., Reimer, R. L., Wakefield, M., Szczypka, G., Rigotti, N. A. & Connolly, G. (2006). Impact of Smoking Cessation Aids and Mass Media Among Recent Quitters. American Journal of Preventive Medicine, 30(3), 217-224.
Botvin, G. J., Goldberg, C. J., Botvin, E. M. & Dusenbury, L. (1993). Smoking behavior of adolescents exposed to cigarette advertising. Public Health Reports, 108(2), 217-224.
Charlton, A. & Blair, V. (1989). Predicting the onset of smoking in boys and girls. Social Science Medicine, 29(7), 813–818.
Cowell, A. J., Farrelly, M. C., Chou, R. & Vallone, D. M. (2009). Assessing the impact of the national ‘truth’ antismoking campaign on beliefs, attitudes, and intent to smoke by race/ethnicity. Ethnicity and Health, 14(1), 75-91.
Enginyurt, Ö., Özer, E., Tuncer, Ö., Balcı, U. G. & Öngel, K. (2016). Smoking Characteristics among University Hospital Staff: A Cross-sectional Study. Journal of Medicine and Medical Research, 4(3), 27-32.
Fergusson, D. M. & Horwood L. J. (1995). Transitions to cigarette smoking during adolescence. Addictive Behaviors, 20, 627-642.

Freeman, M. A., Hennessy, E. V. & Marzullo, D. M. (2001). Defensive evaluation of antismoking messages among college-age smokers: The role of possible selves. Health Psychology, 20(6), 424-433.
Grewal, D. & Levy, M. (2014). Marketing. United States of America: McGraw-Hill.
Harris, J. L., Pierce, M. & Bargh, J. A. (2012). Priming effect of antismoking PSAs on smoking behaviour: a pilot study. Tob Control, 23, 285-290.
Johnston, L. D., Terry-Mcelrath, Y. M., O’malley, P.M. & Wakefield, M. (2005). Trends in recall and appraisal of anti-smoking advertising among american youth: national survey results, 1997–2001. Prevention Science, 6(1), 1-19.
Jung, W. S. & Villegas, J. (2011). The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements. Health Marketing Quarterly, 28, 219–231.
Kim, Y.-J. (2006). The role of regulatory focus in message framing in antismoking advertisements for adolescents. Journal of Advertising, 35(1), 143-151.
Kotler, P. & Keller, K. L. (2012). Marketing management. New Jersey: Prentice Hall.
Kurtz, D.L. (2008). Contemporary marketing. United States of America: South-Western, a part of Cengage Learning.
Lee, H.-S. & Park, J. S. (2012). Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcements. Journal of Medical Marketing, 12(2) 73–80.
Logan, D. & Carlini-Marlatt, B. (2004). Smoking and Adolescence: some issues on prevention and cessation. Retrieved March 16, 2018, from https://www.researchgate.net/profile/Beatriz_Carlini/publication/254345506_ Smoking_and_Adolescence_some_issues_on_prevention_and_cessation/links/0a85e53bc10f594263000000.pdf Mak, K.-K., Ho, S.-Y. & Day, J. R. (2012). Smoking of parents and best friend — independent and combined effects on adolescent smoking and intention to initiate and quit smoking. Nicotine and Tobacco Research, 14(9), 1057–1064.
Mcvey, D. & Stapleton, J. (2000). Can anti-smoking television advertising affect smoking behaviour? Controlled trial of the Health Education Authority for England’s anti-smoking TV campaign. Tobacco Control, 9(3), 273–82.
Miran, B. (2003). Basic statistics. Izmir: Ege University.
Narang, Y., Narang, A. & Nigam, S. (2012). Effect of public service advertising and the effectiveness of media- an exploratory study of four campaigns. International Journal of Research in Finance and Marketing, 2(2) 480-512.
Office on Smoking and Health, Division of Adolescent and School Health, Centers for Disease Control and Prevention (2000). Trends in cigarette smoking among high school students- United States, 1991-1999. Journal of School Health, 70(9) 368-370.
Office on Smoking and Health, Division of Adolescent and School Health, Centers for Disease Control and Prevention (2002). Trends in cigarette smoking among high school students-United States, 1991-2001. Journal of School Health, 72(6) 226-228.
Oygard, L., Klepp, K.-I., Tell, G. S. & Vellar, O. D. (1995). Parental and peer influences on smoking among young adults: Ten-year follow-up of the Oslo youth study participants. Addiction, 90(4), 561–569.
Peracchio, L. A. & Luna, D. (1998). The development of an advertising campaign to discourage smoking initiation among children and youth. Journal of Advertising, 27(3). 49-56.
Republic of Turkey Ministery of Health. (2014). Global Adult Tobacco Research Turkey 2012. Ministry of Health Publication No: 948, Ankara.
Reppucci, J. D., Revenson, T. A., Aber, M. & Reppucci, N. D. (1991). Unrealistic optimism among adolescent smokers and nonsmokers. Journal of Primary Prevention, 11(3), 227-236.
Samu, S. & Bhatnagar, N. (2008). The efficacy of anti-smoking advertisements: the role of source, message, and individual characteristics. International Journal of Nonprofit and Voluntary Sector Marketing, 13(3), 237-250.
Shadel, W. G., Fryer , C. S. & Tharp-Taylor, S. (2009). Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics. Nicotine and Tobacco Research, 11(5), 547-552.
Sly, D., Heald, G. R. & Jay, S. (2001). The Florida “truth” anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations. Tobacco Control, 10, 9-15. Smith, K. H. & Stutts, M. A. (1999). Factors that influence adolescents to smoke. Journal of Consumer Affairs, 33(2), 321–357.
Smith, K. H. & Stutts, M. A. (2003). Effects of short-term cosmetic versus long-term health fear appeals in anti-smoking advertisements on the smoking behaviour of adolescents. Journal of Consumer Behaviour, 3(2), 157–177.
Smith, K. H. & Stutts, M. A. (2006). The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents. Journal of Consumer Affairs, 40(2), 261-293.
Sutfin, E. L., Szykman, L. R. & Moore, M. C. (2008). Adolescents' Responses to Anti-tobacco Advertising: Exploring the Role of Adolescents' Smoking Status and Advertisement Theme. Journal of Health Communication: International Perspectives, 13(5), 480-500.
Terry-Mcelrath, Y. M., Wakefield, M. A., Emery, S., Saffer, H., Szczypka, G., O'malley, P. M., Johnston, L. D., Chaloupka, F. J. & Flay, B. R. (2007). State Anti-Tobacco Advertising and Smoking Outcomes by Gender and Race/Ethnicity. Ethnicity and Health, 12(4) 339-362.
U.S. Department of Health and Human Services Centers for Disease Control and Prevention (2013). Vital signs: current cigarette smoking among adults aged ≥18 years with mental illness — United States, 2009–2011. Prevention Morbidity and Mortality Weekly Report Early Release, 62(5), 81-87.
Villaruel, J. E. (2013). Anti smoking advertisement’s message valence: An evaluatıon of its effectiveness to college student smokers. The Macrotheme Review, 2(7), 167-177.
Wechsler, H., Rigotti, N. A., Gledhill-Hoyt, J. & Lee, H. (1998). Increased levels of cigarette use among college students. JAMA Journal of The American Medical Association, 280(19), 1673- 1678.
Wolburg, J. M. (2006). College students’ responses to antismoking messages: Denial, Defiance, and other boomerang effects. The Journal of Consumer Affairs, 40(2) 294-323.
World Health Organization (2018). Tobacco. Retrieved from: http://www.who.int/mediacentre/factsheets/fs339/en/
Worden, J. K., Flynn, B. S., Solomon, L. J., Secker-Walker, R. H., Badger, G. J. & Carpenter, J. H. (1996). Using mass media to prevent cigarette smoking among adolescent girls. Health Education Quarterly, 23(4), 453-468.
Xu, X., Gong, T., Zhang, Y., Wu, C., Xie, Y. J., Wang, H. H., Zhu, R., Li, W., An, L. & Zhao, Y. (2015). Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China. Tobacco Induced Diseases, 13(31), 2-13.
Zhao, G. & Pechmann, C. (2007). The impact of regulatory focus on Adolescents’ response to antismoking advertising campaigns. Journal of Marketing Research, 44(4), 671-687.

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

İbrahim Aydın
Türkiye

İbrahim Yıldırım Bu kişi benim
Türkiye

Yayımlanma Tarihi

25 Haziran 2020

Gönderilme Tarihi

25 Eylül 2018

Kabul Tarihi

28 Nisan 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 20 Sayı: 2

DOI

https://doi.org/10.18037/ausbd.758027

IZ

https://izlik.org/JA89CG93YW

Kaynak Göster

RIS / Bibtex

APA

Aydın, İ., & Yıldırım, İ. (2020). The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 20(2), 29-44. https://doi.org/10.18037/ausbd.758027

AMA

1.Aydın İ, Yıldırım İ. The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. AÜSBD. 2020;20(2):29-44. doi:10.18037/ausbd.758027

Chicago

Aydın, İbrahim, ve İbrahim Yıldırım. 2020. “The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 20 (2): 29-44. https://doi.org/10.18037/ausbd.758027.

EndNote

Aydın İ, Yıldırım İ (01 Haziran 2020) The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. Anadolu Üniversitesi Sosyal Bilimler Dergisi 20 2 29–44.

IEEE

[1]İ. Aydın ve İ. Yıldırım, “The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students”, AÜSBD, c. 20, sy 2, ss. 29–44, Haz. 2020, doi: 10.18037/ausbd.758027.

ISNAD

Aydın, İbrahim - Yıldırım, İbrahim. “The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 20/2 (01 Haziran 2020): 29-44. https://doi.org/10.18037/ausbd.758027.

JAMA

1.Aydın İ, Yıldırım İ. The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. AÜSBD. 2020;20:29–44.

MLA

Aydın, İbrahim, ve İbrahim Yıldırım. “The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, c. 20, sy 2, Haziran 2020, ss. 29-44, doi:10.18037/ausbd.758027.

Vancouver

1.İbrahim Aydın, İbrahim Yıldırım. The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students. AÜSBD. 01 Haziran 2020;20(2):29-44. doi:10.18037/ausbd.758027

Cited By

Covid-19 Pandemi Döneminde Korku Öğesi Barındıran ve Virüsten Korunma Temalı Reklamların Satın Alma Niyeti ve Reklama Yönelik Tutum Üzerindeki Etkileri

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi

https://doi.org/10.18506/anemon.819277

Korku Öğesi Bulunduran Reklamların Markaya ve Reklamın Güvenilirliğine Yönelik Tutum Üzerindeki Etkisinin Araştırılması

Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

https://doi.org/10.33399/biibfad.860610

Public Service Announcements About Migrants: Strategic Constructions to Reduce Prejudice

Anadolu Üniversitesi Sosyal Bilimler Dergisi

https://doi.org/10.18037/ausbd.1572532