Kızım Olmadan Asla: Anne Kız Tüketim Pratikleri ve Narsisizm Kapsamında Değerlendirilmesi

Yıl 2019, Cilt: 19 Sayı: 1, 137 - 154, 21.03.2019

Şenay Sabah

https://doi.org/10.18037/ausbd.550253

Cited By: 1

Öz

Kişiler benliklerini sahiplikleri, evcil hayvanları, geçmişleri gibi faktörler yardımıyla genişletmektedir. Buna göre annelerin de çocuklarını genişletilmiş benliklerinin parçası olarak değerlendirdiklerini söylemek mümkündür. Çalışmada kişilik özelliği olarak narsisist annelerin çocukları için gerçekleştirdikleri tüketim Genişletilmiş Benlik Kuramı kapsamında ele alınmaktadır. Instagramda kızlarının kıyafet tüketimleri ile ilgili paylaşımlarda bulunan ve maksimum çeşitlilik esasına göre belirlenmiş on bir annenin hesaplarının incelenmesi ile veriler toplanmıştır. Toplanan veriler tematik analize tabi tutulmuştur. Çalışma sonucunda annelik-narsisizm ve tüketim ilişkisinin, örneklem kapsamında beş ana eksende ortaya çıktığı görülmüştür. Bunlar, çocuk ile benliğin yansıtılması, gösterişçi tüketim, üstünlük, mükemmel annelik/mükemmel aile ve tüketim aracı olarak çocuk boyutlarıdır. 

Anahtar Kelimeler

Narsisizm, Genişletilmiş Benlik, Tüketim

Kaynakça

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