SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Yıl 2009, , 185 - 212, 01.02.2009

Şükrü Yapraklı Ercan Keser

https://doi.org/10.1501/SBFder_0000002108

Öz

Anahtar Kelimeler

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SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Öz

Anahtar Kelimeler

Müşteri yaşam boyu değeri, muhasebecilik, müşteri değeri, müşteri ilişkileri yönetimi, müşteri odaklılık

Kaynakça

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