SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Öz

Anahtar Kelimeler

• -

SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Öz

Anahtar Kelimeler

• Müşteri yaşam boyu değeri, muhasebecilik, müşteri değeri, müşteri ilişkileri yönetimi, müşteri odaklılık

Kaynakça

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