PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

Yıl 2009, Cilt: 64 Sayı: 02, 119 - 144, 01.02.2009

Erkan Özdemir

https://doi.org/10.1501/SBFder_0000002105

Cited By: 4

Öz

Anahtar Kelimeler

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PAZARLAMA ARAŞTIRMASINDA ETİK KARAR ALMA

Öz

Anahtar Kelimeler

Pazarlama araştırması, etik, etik karar alma, pazarlamada etik karar alma modelleri, pazarlama araştırmasında etik karar alma modeli

Kaynakça

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