EVALUATION OF RIVAL PAIRS’ COMPETITIVE ACTIONS: THE CASE OF TURKISH INTERNATIONAL AIRLINE MARKET
Öz
Air transportation is a sector where more than one competitor faces each other in many markets simultaneously, and the competition is experienced based on the route. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The evaluation of these actions will be conducted in the context of the rival pair. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study classified competitive actions based on their types and identified the preferred moves of airlines. The results indicate that traditional airlines tend to use schedule-based actions more frequently. Additionally, all airlines tend to use schedule and price-related actions the most. The analysis of the actions between competitors reveals an asymmetry of rivalry among the airlines.
Anahtar Kelimeler
Competition, Competitive Dynamics, Strategy, Airline Management
Kaynakça
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