THE RELATIONSHIP AMONG CSR MOTIVES, PERCEIVED CSR AUTHENTICITY, CORPORATE CREDIBILITY, AND LEGITIMACY AN EMPIRICAL STUDY

Yıl 2025, Cilt: 16 Sayı: 1, 207 - 227, 30.06.2025

Abdülkadir Akturan

https://doi.org/10.54688/ayd.1611338

Öz

Today, corporations are reevaluating their influence on society and the environment, shifting their focus away from the conventional objectives of generating a profit. Instead, they are searching for methods to cultivate partnerships with stakeholders that are both good and sustainable. This study seeks to examine the relationship among the motives for Corporate Social Responsibility (CSR), the perceived authenticity of CSR, and the organizational credibility and legitimacy. For the purpose of the study, data was gathered from 392 participants through the use of a scenario-based survey approach. Research hypotheses were tested via SEM. The findings indicate that activities concerning CSR that are driven by intrinsic factors have a negative impact on authenticity, but authenticity has a favorable impact on legitimacy and credibility. But extrinsically motivated CSR actions have a positive impact on authenticity, which contributes to an increase in legitimacy and credibility.

Anahtar Kelimeler

Corporate Social Responsibility , Perceived CSR Authenticity , Corporate Credibility , Corporate Legitimacy

KURUMSAL SOSYAL SORUMLULUK MOTİVLERİ, ALGILANAN KSS ÖZGÜNLÜĞÜ, KURUMSAL GÜVENİLİRLİK VE MEŞRUİYET ARASINDAKİ İLİŞKİ BİR AMPİRİK ÇALIŞMA

Öz

Günümüzde şirketler toplum ve çevre üzerindeki etkilerini yeniden değerlendirmekte ve odak noktalarını geleneksel kâr elde etme hedeflerinden uzaklaştırmaktadır. Bunun yerine, paydaşlarla hem iyi hem de sürdürülebilir ortaklıklar geliştirmek için yöntemler arıyorlar. Bu çalışma, Kurumsal Sosyal Sorumluluk (KSS) güdüleri, KSS'nin algılanan özgünlüğü ve kurumsal kredibilite ve meşruiyet arasındaki ilişkiyi incelemeyi amaçlamaktadır. Çalışmanın amacı doğrultusunda, senaryo tabanlı anket yaklaşımı kullanılarak 392 katılımcıdan veri toplanmıştır. Araştırma hipotezleri YEM aracılığıyla test edilmiştir. Bulgular, içsel faktörler tarafından yönlendirilen KSS faaliyetlerinin özgünlük üzerinde olumsuz bir etkiye sahip olduğunu, ancak özgünlüğün meşruiyet ve güvenilirlik üzerinde olumlu bir etkiye sahip olduğunu göstermektedir. Ancak dışsal olarak motive edilen KSS eylemlerinin özgünlük üzerinde olumlu bir etkisi vardır ve bu da meşruiyet ve güvenilirliğin artmasına katkıda bulunur.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk , Algılanan CSR Özgünlüğü , Kurumsal Güvenilirlik , Kurumsal Meşruiyet

Kaynakça

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