Tradwife İçeriklerinde Gastronomi, Nostalji ve Toplumsal Cinsiyet

Öz

Bu çalışma, sosyal medyada giderek görünür hâle gelen tradwife içeriklerinin gastronomi, nostalji ve toplumsal cinsiyet bağlamında temsilini incelemektedir. Netnografi yöntemiyle TikTok ve Instagram’da paylaşılan on beş yüksek etkileşimli içerik analiz edilerek; annelik, mutfak emeği, nostaljik estetik ve kadınlık performanslarının nasıl temsil edildiği tematik analizle değerlendirilmiştir. Bulgular, tradwife içeriklerinde mutfağın yalnızca yemek yapılan bir alan olmadığını; üretken annelik, aile içi emek, geleneksel roller ve feminenlik imgelerinin romantize edildiği bir alana dönüştüğünü göstermektedir. Yoğun emek içeren gastronomi pratiklerinin estetikleştirilerek görünmez kılındığı, nostaljik ekipman ve kıyafetler aracılığıyla geçmişin idealize edildiği belirlenmiştir. Çalışma, tradwife içeriklerinin gastronomi pratiklerini dijital kültürde nostalji ve toplumsal cinsiyet ideolojileriyle iç içe biçimde yeniden yapılandırdığını ve mutfak emeğinin estetik sunumlar aracılığıyla romantize edilerek görünmez kılındığını ortaya koymaktadır.

Anahtar Kelimeler

• tradwife
• toplumsal cinsiyet
• mutfak emeği
• nostalji estetiği

Gastronomy, Nostalgia, and Gender in Tradwife Content

Öz

This study examines how increasingly visible tradwife content on social media represents gastronomy, nostalgia, and gender. Using digital ethnography, fifteen highly interactive TikTok and Instagram posts were analyzed, and representations of motherhood, kitchen labor, nostalgic aesthetics, and femininity were evaluated through thematic analysis. The findings indicate that the kitchen in tradwife content is not merely a site of food preparation but is reconfigured as a space where productive motherhood, domestic labor, traditional gender roles, and feminine imagery are romantically constructed. Labor-intensive gastronomic practices are aestheticized and rendered invisible, while nostalgic tools and clothing contribute to the idealization of the past. Overall, the study demonstrates how digital gastronomic content intertwines nostalgia with gendered ideologies, reshaping domestic labor and femininity within contemporary digital culture.

Anahtar Kelimeler

• tardwife
• gender roles
• kitchen labor
• nostalgic aesthetic

Kaynakça

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