HALAL TOURISM: LITERATURE REVIEW AND MAIN SERVICES OF HALAL CONCEPT HOTELS

Yıl 2020, Cilt: 4 Sayı: 1, 1 - 16, 30.06.2020

Yusuf Gezer , Said Kıngır

https://doi.org/10.46452/baksoder.727140

Cited By: 2

Öz

This article discusses the competence of halal sensitive tourists (HST) to benefit from tourism services without contravening Islamic law. The obligation of halal concept enterprises and the best perception of these obligations by travellers will be discussed. With international research and publications, The Journal has been examined in a broad framework from expert notes along with articles from the Dergipark database. Some uncertainties remain as halal tourism is a new area of study. Halal tourism is still perceived as a "Muslim Hotel” or" hijab hotels " specific to Muslim tourists. Three steps that should be implemented and supported in halal tourism concept applications have been discussed. The first of these is halal food, the second is halal place and the third is the most important steps to be presented in the form of halal entertainment. in addition, certification is the way halal concept applications can provide reliability in attracting and promoting tourists. This article aims to contribute to the institutionalization of halal tourism services. The first step is to establish coordination with halal tourism education institutions by conducting theoretical studies to study this issue more deeply.

Anahtar Kelimeler

Halal tourism, Muslim traveller, Muslim friendly, Halal Food, Halal Concept Hotels

HELAL TURİZM: LİTERATÜR TARAMASI VE HELAL KONSEPT OTELLERİNİN BAŞLICA HİZMETLERİ

Öz

Bu makalede, helal duyarlı turistlerin (HST) İslam hukukuna aykırı olmadan turizm hizmetlerinden yararlanma yetkinliği tartışılmaktadır. Helal kavram işletmelerinin yükümlülüğü ve bu yükümlülüklerin gezginler tarafından en iyi şekilde algılanması tartışılacaktır. Uluslararası araştırma ve yayınlarla Dergipark veri tabanından makaleler ile birlikte uzman notlarından geniş bir çerçevede çizilerek incelenmiştir. Helal turizmin yeni bir çalışma alanı olması nedeniyle bazı belirsizlikler devam etmektedir. Helal turizm hala Müslüman turistlere özgü bir "Müslüman Otel” veya "Tesettür Oteller" olarak algılanmaktadır. Helal turizm kavramı uygulamalarında uygulanması ve desteklenmesi gereken üç adım tartışılmıştır. Bunların birincisi helal gıda, ikincisi helal yer ve üçüncüsü helal eğlence şeklinde sunulması gereken en önemli adımlardır. bunun yanında, helal konsept uygulamalarının turist çekme ve tanıtım konusunda güvenilirlik sağlayabilmesinin yolu sertifikasyondur. Bu makale, helal turizm hizmetlerinin kurumsallaşmasına katkıda bulunmayı amaçlamaktadır. İlk adım, bu konuyu daha derinlemesine incelemek için teorik çalışmalar yaparak helal turizm eğitim kurumları ile koordinasyon kurmaktır.

Anahtar Kelimeler

Helal turizm, Müslüman Gezgin, Müslüman Dostu, Helal Yemek, Helal Konsept Oteller

Kaynakça

• Abdul Aziz, Y., Hussin, S.R., Nezakati, H., Raja Yusof, R.N. and Hashim, H., 2018. The effect of socio-demographic variables and travel characteristics on the motivation of Muslim family tourists in Malaysia. Journal of Islamic Marketing, (just-accepted), pp.00-00.
• Battour, M. and Ismail, M.N., 2016. Halal tourism: Concepts, practises challenges and future. Tourism management perspectives, 19, pp.150-154.
• Battour, M., 2017. Halal tourism and its impact on non-Muslim tourists' perception, trip quality and trip value. International Journal of Culture, Tourism and Hospitality Research, (just-accepted), pp.00-00.
• Battour, M., 2018. Muslim Travel Behavior in Halal Tourism. In Mobilities, Tourism and Travel Behavior-Contexts and Boundaries. InTech.
• Creswell, J.W. and Creswell, J.D., 2017. Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.
• El-Gohary, H., 2016. Halal tourism is it really Halal?. Tourism Management Perspectives, 19, pp.124-130.
• Batman, O. (2017). Sorularla Helal Turizm / Helal Turizm Nedir veya Ne Değildir?, I. International Halal Tourism Congress, 07-09 Nisan 2017.
• Isa, S.M., Chin, P.N. and Mohammad, N.U., 2018. Muslim tourist perceived value: a study on Malaysia Halal tourism. Journal of Islamic Marketing, (just-accepted), pp.00-00.
• Kawata, Y., Htay, S.N.N. and Salman, A.S., 2018. Non-Muslims’ acceptance of imported products with halal logo: A case study of Malaysia and Japan. Journal of Islamic Marketing, 9(1), pp.191-203.
• Khan, F. and Callanan, M., 2017. The “Halalification” of tourism. Journal of Islamic Marketing, 8(4), pp.558-577.
• Liu, Y.C., Li, I., Yen, S.Y. and Sher, P.J., 2018. What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention. Advances in Management and Applied Economics, 8(5).
• Mohsin, A., Ramli, N. and Alkhulayfi, B.A., 2016. Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, pp.137-143.
• Oktadiana, H., Pearce, P.L. and Chon, K., 2016. Muslim travellers' needs: What don't we know?. Tourism Management Perspectives, 20, pp.124-130.
• Olya, H.G. and Al-ansi, A., 2018. Risk assessment of halal products and services: Implication for tourism industry. Tourism Management, 65, pp.279-291.
• Rahman, F.K., Yunanda, R.A., Tareq, M.A. and Mahdzir, A., 2017. Halal Industry Research and Its Future Direction. INNOVATION AND MANAGEMENT.
• Stephenson, M.L., 2014. Deciphering ‘Islamic hospitality’: Developments, challenges and opportunities. Tourism Management, 40, pp.155-164.
• Tashakkori, A. and Teddlie, C. eds., 2010. Sage handbook of mixed methods in social &behavioral research.Sage.
• Wingett, F. and Turnbull, S., 2017. Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing, 8(4), pp.642-655.
• Yousaf, S. and Xiucheng, F., 2018. Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management, 68, pp.423-443.