Personalized advertisement using deep learning-based object detection algorithms

Yıl 2022, Cilt: 24 Sayı: 1, 10 - 28, 05.01.2022

Enes Ulutaş Hüseyin Cengiz Musa Yazıcıoğlu Mustafa Akpınar

https://doi.org/10.25092/baunfbed.878224

Cited By: 1

Öz

Today, internet ads are personalized by accessing people's cookies and session information and achieving high success. This study aims to apply in an environment similar to real-life advertising on Internet ads. Personal advertisements were suggested by examining the age, gender, and dressing styles of customers who came to the locations with a camera and screen to be placed at the entry points or billboards of the stores. Thus, it is planned to increase sales by showing the products that the users may like and attracting the user's attention. Next, the image datasets obtained from the internet were examined with deep learning algorithms, and the age, gender, and clothing style of the person in the image were analyzed and determined. YOLOv3 object detection algorithm was used in the clothing, and a model that was previously trained in the age and gender section was retrained with the help of the TensorFlow library. A suggestion system was created according to the estimation results of the models found after the training was completed. For example, a young woman, who wears a shirt and a skirt, is shown exclusively in the advertising inventory of the store, with a skirt or shirt advertisement for young women. Then, the study made suggestions by taking images of the people with the help of a camera, and the results were determined as acceptable.

Anahtar Kelimeler

Object detection, personalized advertisement, deep learning

Derin öğrenme temelli nesne tespiti algoritmaları kullanılarak kişiye özgü reklam sunulması

Öz

Günümüzde internet reklamları kişilerin çerez ve oturum bilgilerine erişerek kişiselleştirilmekte ve yüksek bir başarı elde etmektedir. Bu çalışmanın amacı internet reklamlarına benzer bir ortamın gerçek hayattaki reklamlar üzerinde uygulanmasıdır. Mağazaların giriş noktalarına veya ilan tahtalarına koyulacak bir kamera ve ekran ile gelen müşterilerin yaş, cinsiyet ve giyim tarzlarını inceleyerek kişiye özel reklamlar önerilmiştir. Böylelikle kullanıcıya beğenebileceği ürünleri gösterip kullanıcının ilgisini çekerek, satışların arttırılması planlanmaktadır. Bir sonraki aşamada internetten elde edilen görüntü verisetleri derin öğrenme algoritmaları ile incelenerek, görüntüdeki kişinin yaş, cinsiyet ve giyim tarzı analiz ve tespit edilmiştir. Giysi kısmında YOLOv3 algoritması kullanılmış olup, yaş ve cinsiyet kısmında önceden eğitilmiş olan bir model TensorFlow kütüphanesi yardımıyla tekrar eğitilerek kullanılmıştır. Eğitimler tamamlandıktan sonra elde edilen modellerin tahmin sonuçlarına göre bir öneri sistemi oluşturulmuştur. Örneğin gömlek ve etek giyen genç bir kadına, mağazanın reklam envanterinde, genç kadınlar için bulunan etek veya gömlek reklamı kişiye özgü olarak gösterilmektedir. Daha sonra çalışma bir kamera yardımıyla kişilerin görüntüsü alınarak önerilerde bulunmuş ve sonuçlar kabul edilebilir belirlenmiştir.

Anahtar Kelimeler

Nesne tespiti, kişiye özgü reklam, derin öğrenme

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