Fashion or Tourism? A Conceptual review of fashion tourism in Turkey

Öz

Fashion is viewed as one of the developing creative industries in the world. Fashion tourism, which emerges from the combination of the fashion and tourism sectors that hold a significant place in Turkey's economy, is a developing type of tourism. Fashion tourism is a travel experience for those who aspire to learn about the culture and traditional fabrics of a destination, as well as witness its design processes, through visiting destinations during fashion events. Cities like Paris, New York, and Milan, generally referred to as fashion capitals, host various fashion events every year. In addition to these cities, Istanbul also organizes a fashion week. The positive image associated with fashion capital significantly influences tourists visiting the city. The aim of this study is to examine the development of fashion tourism within the scope of fashion events both globally and in Turkey. Thus, it aims to contribute to the literature on fashion tourism. The research findings indicate that tourists who travel for fashion events tend to spend more money than other tourist groups and engage in cultural and historical explorations of the city. This type of tourism positively contributes to the economy through tourist spending on accommodation, food, and transportation. The study concludes that Turkey, particularly Istanbul, has the potential to become a global fashion center by leveraging its rich cultural heritage, unique fabrics, and by creating unique, branded designs. Achieving this will require multifaceted support from private and public organizations, foundations, and investors.

Anahtar Kelimeler

• Fashion
• Fashion Events
• Tourism
• Fashion Tourism

Moda mı Turizm mi? Türkiye'de moda turizmine ilişkin kavramsal bir inceleme

Öz

Moda dünyada gelişmekte olan yaratıcı endüstrilerden biri olarak görülmektedir. Türkiye ekonomisi için önemli bir yere sahip olan moda ve turizm sektörlerinin birleşimiyle ortaya çıkan moda turizmi, gelişmekte olan bir turizm türüdür. Moda turizmi, moda etkinlikleri sırasında destinasyonları ziyaret ederek bir destinasyonun kültürü ve geleneksel kumaşları hakkında bilgi edinmeyi ve tasarım süreçlerine tanık olmayı arzulayanlar için bir seyahat deneyimidir. Paris, New York ve Milano gibi genellikle moda başkentleri olarak anılan şehirler, her yıl çeşitli moda etkinliklerine ev sahipliği yapmaktadır. Bu şehirlerin yanı sıra, İstanbul da bir moda haftası düzenlemektedir. Moda başkentiyle ilişkilendirilen pozitif imaj, şehri ziyaret eden turistleri önemli ölçüde etkilemektedir. Bu çalışmanın amacı hem küresel hem de Türkiye'de moda etkinlikleri kapsamında moda turizminin gelişimini incelemektir. Böylece moda turizmi literatürüne katkıda bulunmayı amaçlamaktadır. Araştırma bulguları, moda etkinlikleri için seyahat eden turistlerin, diğer turist gruplarından daha fazla para harcama eğiliminde olduklarını ve şehrin kültürel ve tarihi keşiflerine katıldıklarını göstermektedir. Bu turizm türü, turistlerin konaklama, yiyecek ve ulaşım harcamaları aracılığıyla ekonomiye olumlu katkı sağlamaktadır. Çalışma, Türkiye'nin, özellikle İstanbul'un, zengin kültürel mirasını ve eşsiz kumaşlarını kullanarak küresel bir moda merkezi olabileceğini öne sürmektedir. Bu potansiyelin gerçeğe dönüştürmesi için de özel ve kamu kuruluşları, vakıflar ve yatırımcıların iş birliğinin önemi vurgulanmaktadır.

Anahtar Kelimeler

• Moda
• Moda Etkinlikleri
• Turizm
• Moda Turizmi

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