Artificial ıntelligence and ınnovation in graphic design: Pushing The Boundaries

Yıl 2025, Cilt: 28 Sayı: 54, 681 - 698, 16.12.2025

Abdulkadir Özdemir

https://doi.org/10.31795/baunsobed.1752840

Öz

This study aims to examine the transformative impact of artificial intelligence on graphic design practice and thinking. The primary objective of the research is to reveal how AI transcends being merely a tool to become an active component of the creative process and to demonstrate the symbiotic relationship this establishes with human creativity. The study was conducted by adopting a qualitative research method. The findings show that AI-supported design tools bring speed, diversity, and a new dimension of originality to the process. It was determined that boundaries are expanding, particularly in fields such as image processing, style transfer, and automated content generation. The contribution of the research to the field is that it demonstrates how this technological transformation not only accelerates production processes but also reshapes the aesthetic, conceptual, philosophical, and pedagogical dimensions of design. In this respect, the study positions human-machine collaboration as one of the fundamental dynamics of contemporary creativity. The importance of the study lies in its highlighting of a paradigm shift by critically evaluating the critical issues brought about by the use of AI, such as originality, copyright, ethical boundaries, and cultural representation. However, the limitations of the study are the limited number of cases examined and the potential for the findings to change over time due to the constantly evolving nature of the technology.

Anahtar Kelimeler

Artificial Intelligence , Graphic Design , Innovation , Creativity , Digital Transformation

Yapay zeka ve grafik tasarımda inovasyon: Sınırları Zorlamak

Öz

Bu çalışma, yapay zekânın grafik tasarım pratiği ve düşüncesi üzerindeki dönüştürücü etkisini incelemeyi amaçlamaktadır. Araştırmanın temel hedefi, yapay zekânın sadece bir araç olmanın ötesine geçerek yaratıcı sürecin etkin bir bileşeni haline gelişini ve bu durumun insan yaratıcılığı ile kurduğu simbiyotik ilişkiyi ortaya koymaktır. Çalışma, nitel araştırma yöntemi benimsenerek yürütülmüştür. Elde edilen bulgular, yapay zekâ destekli tasarım araçlarının sürece hız, çeşitlilik ve yeni bir özgünlük boyutu kattığını göstermektedir. Özellikle görüntü işleme, stil transferi ve otomatik içerik üretimi gibi alanlarda sınırların genişlediği tespit edilmiştir. Araştırmanın alana katkısı, bu teknolojik dönüşümün yalnızca üretim aşamalarını hızlandırmakla kalmayıp, tasarımın estetik, kavramsal, felsefi ve pedagojik boyutlarını da yeniden şekillendirdiğini göstermesidir. Bu yönüyle çalışma, insan-makine işbirliğini çağdaş yaratıcılığın temel dinamiklerinden biri olarak konumlandırmaktadır. Çalışmanın önemi, otonom sistem kullanımının beraberinde getirdiği özgünlük, telif hakkı, etik sınırlar ve kültürel temsil gibi kritik sorunları eleştirel bir bakış açısıyla değerlendirerek paradigmal bir kaymanın altını çizmesidir. Ancak, çalışmanın sınırlılıkları incelenen örneklerin sayıca sınırlı oluşu ve teknolojinin sürekli gelişen doğası nedeniyle bulguların zamanla değişebilme potansiyelidir.

Anahtar Kelimeler

Yapay Zekâ , Grafik Tasarım , İnovasyon , Yaratıcılık , Dijital Dönüşüm

Kaynakça

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