OTEL İŞLETMELERİNDE MÜŞTERİ SADAKATİNİN DEĞERLENDİRİLMESİ: İSTANBUL’DAKİ BEŞ YILDIZLI OTEL İŞLETMELERİNDE BİR UYGULAMA

Öz

Anahtar Kelimeler

• Hizmet Kalitesi,Müşteri Memnuniyeti,Müşteri Sadakati,Sadakat

CUSTOMER LOYALTY ASSESSMENT IN HOTEL ENTERPRISES: AN APPLICATION IN FIVE STARS HOTEL ENTERPRISES IN İSTANBUL

Öz

Anahtar Kelimeler

• Service Quality,Customer Satisfaction,Customer Loyalty,Loyalty Programmes

Kaynakça

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