Social media data as a user perception tool: Evaluation of user experiences in Sultanahmet Area

Öz

Social media and new communication technologies have been developing rapidly in recent years and contribute to urban studies. The massive data provided by mobile devices and web services remark a new information source that can be functional in city-specific decision-making. With these features, social networks can show urban life's situation about each user's unique social, economic, and political aspects. In this context, data obtained from new media and social networks in planning the cities' touristic areas will contribute to regional and local tourism planning. This study focuses on the analysis process, evaluation, and contribution of the data set obtained from the Flickr and Foursquare application, one of the location-based social networks, to urban design and tourism studies. Each social media application was evaluated within itself and a holistic evaluation was made in the city square with the data obtained between 2004-2018. In the research area designated as Sultanahmet Square, the experiences and perceptions of individuals using the specified web applications were examined.

Anahtar Kelimeler

• Turizm
• Urban Square
• Social Media
• Data Analysis
• Sultanahmet Square

Kullanıcı algısı aracı olarak sosyal medya verileri: Sultanahmet Bölgesi’ndeki kullanıcı deneyimlerinin değerlendirilmesi

Öz

Sosyal medya ve yeni iletişim teknolojileri son yıllarda hızla gelişmekte ve kent çalışmalarına katkı sağlamaktadır. Mobil cihazlar ve web hizmetleri tarafından sağlanan büyük veriler, kente yönelik karar verme mekanizmalarında işlevsel olabilecek yeni bir bilgi kaynağına işaret etmektedir. Bu özellikleri ile sosyal ağlar, kent ve kentteki her kullanıcının özgün sosyal, ekonomik ve politik yönleri hakkındaki durumunu göstermektedir. Bu kapsamda şehirlerin turistik alanlarının planlanmasında yeni medya ve sosyal ağlardan elde edilen veriler bölgesel ve yerel turizm planlamasına katkı sağlayacak özelliktedir. Bu çalışma, konum temelli sosyal ağlardan biri olan Flickr ve Foursquare uygulamasından elde edilen veri setinin analiz süreci, değerlendirilmesi ve kent ve turizm çalışmalarına katkısına odaklanmaktadır. 2004-2018 yılları arasında elde edilen veriler ile her sosyal medya uygulaması kendi içinde değerlendirilerek kent meydanında bütüncül bir değerlendirme yapılmaktadır. Sultanahmet Meydanı özelinde, belirtilen web uygulamalarını kullanan bireylerin deneyimleri ve paylaşımları üzerinden kullanıcı algıları incelenmektedir.

Anahtar Kelimeler

• Turizm
• Kent Meydanı
• Sosyal Medya
• Veri Analizi
• Sultanahmet Meydanı

Kaynakça

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