A RESEARCH ON THE BOUTIQUE HOTEL EMPLOYEES’ PERCEPTIONS OF BOUTIQUE HOTEL CONCEPT, CHARACTERISTICS, AND SERVICES : A CASE STUDY OF NEVŞEHİR

Yıl 2012, Cilt: 15 Sayı: 27, 339 - 355, 01.06.2012

Lütfi Buyruk Duygu Eren

Öz

With their warm atmospheres, authentic designs, unusual artitecture, and high-quality private services, boutique hotels are popular as accommodation facilities meeting the demands of tourists-especially in the upper income class-who would like to stay in authentic hotels. The aim of this study is to assess the butique hotel concept, qualification and service perception of employees in the butique-style hotels in Nevşehir, and to determine whether there is difference in these perceptions according to their demographic characteristics. A questionnaire composed of three parts is developed and conducted on the employees in butique-style accommodations businesses. In this study, it is found out that although the perceptions of the employees about the services and qualification of butique hotels are quite high, their perceptions about the concept of butique hotel are rather low. Perceptions do not differ in gender, age, level of education, service period and tourism education; however, they differ in the perceptions of executives and workers’ butique hotel concept, qualification and services

Anahtar Kelimeler

butique hotel concept, qualification and services of butique hotels, Nevşehir

BUTİK OTEL ÇALIŞANLARININ BUTİK OTEL KAVRAM, ÖZELLİK VE HİZMETLERİNİ ALGILAMALARI ÜZERİNE BİR ARAŞTIRMA: NEVŞEHİR ÖRNEĞİ

Öz

Butik oteller, son yıllarda küçük fakat samimi atmosferi, özgün tasarımı, farklı mimarisi, yüksek kalitede kişiye özel hizmetleriyle; özellikle üst düzey gelir grubundan turistlerin daha özgün mekanlarda konaklama isteklerine cevap veren konaklama işletmeleri olarak dikkatleri çekmektedirler. Bu çalışmanın amacı, Nevşehir Bölgesi’nde butik otel tarzı işletmelerde çalışanların butik otel kavram, özellik ve hizmet algılamalarını değerlendirmek ve çalışanların demografik özelliklerine göre bu algılamalarda fark olup olmadığını belirlemektir. Bu amaçla üç bölümden oluşan bir anket geliştirilmiş ve anket butik otel tarazı işletmelerde çalışanlara uygulanmıştır. Araştırma sonucunda, çalışanların butik otel özellik ve hizmetleri ile ilgili algılamalarının yüksek olduğu, butik otel kavramı ile ilgili algılamalarının ise nispeten düşük olduğu bulunmuştur. Algılamaların cinsiyet, yaş, eğitim durumu, sektörde çalışma yılı ve turizm eğitimi alma gibi özelliklere göre farklılaşmadığı; ancak, yönetici ve işgörenlerin butik otel kavram, özellik ve hizmetlerini algılamaların farklılaştığı tespit edilmiştir

Anahtar Kelimeler

Anahtar Kavramlar: Butik otel kavramı, butik otel özellikler ve hizmetleri, Nevşehir

Kaynakça

• Aggett, M. (2007). What has Influenced Growth in the UK’s Boutique Hotel Sector?, International Journal of Contemporary Hospitality Management, 19 (2), 169-177.
• Albazzaz, A.; Birnbaum, B.; Brachfeld, D.; Danilov, M.; de Vries, O.K ve Moed, J. (2003). Lifestyles of the Rich and Almost Famous: The Boutique Hotel Phenomenon in the United States. High Tech Entrepreneurship and Strategy Group Project (R. Adner), http://faculty.insead.edu/adner/PREVIOUS/Projects-Jan03/ Boutique%20Hotels.pdf, 09.01.2012.
• Aliukeviciute, M. ve Ligeikiene, R. A. (2011). Boutique Hotels’ Evolution https://ojs.kauko.lt/index.php/stmd/article/viewFile/233/229, 11.01.2012).
• Brights, D. (2007). The Definition Of Boutique Hotels, http://davidbrights. articlealley.com/the-definition-of-boutique-hotels-81865.html, 15.01.2012.
• Buyruk, L. (2011). Kapadokya’da Butik Otel İşletmeciliğinin Gelişimi ve Sorunları, I. Uluslararası Nevşehir Tarih ve Kültür Sempozyumu, Nevşehir Üniversitesi, 16-19 Kasım 2011.
• Callan, R. J. ve Fearon, R. (1997). Town House Hotels – An Emerging Sector, International Journal of Contemporary Hospitality Management, 9 (4), 168–175.
• Freund de Klumbis, D. (2003). Seeking the “Ultimate Hotel Experience” http://www.esade.edu/cedit2003/pdfs/danielafreund.pdf, 11.01.2012.
• Forsgren, S. ve Franchetti, C. (2004). The Marketing Role of Unique Concepts for Hotels in Sweden, Published Master Thesis, Göteborg University, Graduate Business School, School of Economics and Commercial Law: Elanders Novum.
• Hyde, K. F. ve Lawson, R. (2003). The Nature Of Independent Travel, Journal Of Travel Research, 42, 13-23.
• Kültür ve Turizm Bakanlığı, Turizm Tesislerinin Belgelendirilmesine ve Niteliklerine İlişkin Yönetmelik http://www.kultur.gov.tr/TR/belge/1-43963/ eski2yeni.html, 22.07.2011.
• Lim, W. M. ve Endean, M. (2009). Elucidating the Aesthetic and Operational Characteristics of UK Boutique Hotels, International Journal of Contemporary Hospitality Management, 21 (1), 38-51.
• McDonnell Covelli, J. (2005). ‘Boutique’ Hotels are Getting New Interest, Business First of Buffalo, http://www.bizjournals.com/buffalo/stories/2005/01/31/ focus4.html?page=all, 15.01.2012.
• McIntosh, A. J. ve Siggs, A. (2005). An Exploration Of The Experiential Nature of Boutique Accommodation, Journal Of Travel Research, 44, 74-81.
• Mcneill, D. (2009). The Airport Hotel as Business Space, GeografiskaAnnaler: Series B, Human Geography, 91 (3), 219–228.
• Nobles, H. ve Thompson, C. (2001). What is a Boutique Hotel?, Hotel Online Special Report, http://www.hotel-online.com/News/PR2001_4th/Oct01_ BoutiqueAttributes.html, 15.01.2012.
• Paton, N. (2005). Market Snapshot: Boutique hotels http://www. caterersearch.com/Articles/03/06/2005/300719/Market-snapshot-Boutique-hotels. htm, 11.01.2012.
• Peterson, R. A. (September 1994). A Meta-Analysis of Cronbach’s Coefficient Alpha, Journal of Consumer Research, 21, 381-391.
• Poon, A. (1993). Tourism, Technology and Competitive Strategies. Wallingford UK: CAB International.
• PricewaterhouseCoopers (2005). The secret of lifestyle hotels’ popularity is simple: they are in tune with the needs of the new, complex consumer, Hospitality Direction Europe Edition, 12, 1- 12. http://www.pwc.ch/user_content/editor/files/ publ_techno/pwc_hospitality_directions_europe_0509_e.pdf, 11.01.2012.
• Rogerson, J.M. (2010). The Boutique Hotel Industry in South Africa: Definition, Scope, and Organization, Urban Forum, 21, 425-439.
• Rowe, M. (2003). Defining Boutique Chic, Lodging Hospitality 59 (13): 34- 37.
• Türk Dil Kurumu Büyük Türkçe Sözlük, http://tdkterim.gov.tr/bts/, 08.01.2012.
• Van Hartestvelt, M. (2006). Building a Better Boutique Hotel, Lodging Hospitality, 15: 32-44.
• Victorino, L.; Verma, R.; Plaschka, G. ve Dev, C. (2005). Service Innovation and Customer Choices in Hospitality Industry, Managing Service Quality, 15 (6), 555-576.