OTEL İŞLETMELERİNDE MÜŞTERİ SADAKATİNİN DEĞERLENDİRİLMESİ: İSTANBUL’DAKİ BEŞ YILDIZLI OTEL İŞLETMELERİNDE BİR UYGULAMA

Yıl 2006, Cilt: 9 Sayı: 15, 159 - 188, 01.05.2006

Murat Selim Selvi Fatih Ercan

Anahtar Kelimeler

Hizmet Kalitesi, Müşteri Memnuniyeti, Müşteri Sadakati, Sadakat

CUSTOMER LOYALTY ASSESSMENT IN HOTEL ENTERPRISES: AN APPLICATION IN FIVE STARS HOTEL ENTERPRISES IN İSTANBUL

Anahtar Kelimeler

Service Quality, Customer Satisfaction, Customer Loyalty, Loyalty Programmes

Kaynakça

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