A PRIVACY BASED MONEY MAKING MODEL PROPOSAL ON SOCIAL NETWORKS

Öz

With the development of information technologies companies can interact much easier and efficiently with their customers. In many cases; such as social networks, companies have the chance to create unique products / services for each customer where the information provided by users are actually essential part of the service. This is useful to maintain customer satisfaction and / or interaction, but on the other hand, there are concerns about privacy of personal information. In this paper we try to develop a model to demonstrate how personal information can turn into money on social networks and talk about privacy issues. We argue that privacy issues are an important barrier among social networks’ money making efforts

Anahtar Kelimeler

• social networks, privacy, money making, personal data

A PRIVACY BASED MONEY MAKING MODEL PROPOSAL ON SOCIAL NETWORKS

Öz

Bireyleri arkadaşları, aileleri ve/veya ortak ilgi alanlarına sahip oldukları diğer insanlar ile birbirine bağlayan sosyal ağların kullanıcı sayıları giderek artmaktadır. Özellikle 2000’li yılların ortalarında yükselişe geçen ve son yıllarda akıllı mobil cihazların yaygınlık kazanması ile hayatın her alanına ve anına giren sosyal ağların karlılıkları ve gelir modelleri de tartışılır olmuştur. Bu çalışmada, sosyal ağların veri tabanlarında tuttukları üyelere ait kişisel bilgilerin gizliliği baz alınarak basit bir model geliştirilmiş ve modele ilişkin sorgulamalar, bu ağları kullanan çeşitli gruplara uygulanan bir anket ile test edilmiştir. Anket uygulaması sonucunda, kişilerin sosyal ağlar ile paylaştıkları bilgilerin üçüncü taraflar ile paylaşılması ya da ele geçirilmesinden rahatsızlık duydukları ve sosyal ağlar ile daha az bilgi paylaşma eğilimine girdikleri gözlenmiştir. Bunun bir sonucu olarak, kişisel veriler ile uyumlu reklam ve içerik sunan sosyal ağların gelir modelleri sekteye uğrayabilmektedir

Anahtar Kelimeler

• sosyal, ağ, sosyal medya, network, gelir, kar

Kaynakça

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