STRATEGY AND STRUCTURE TYPES IN BUSINESS AND A CONCEPTUAL MODEL PROPOSAL ON THEIR RELATIONSHIP

Öz

Nowadays, strategic management has become indispensable for organizations where there is an intense competitive environment. Organizational strategy and structure determined by organizations according to changing environmental conditions constitute two important pillars of strategic management. Although there are many studies investigating the relationship between organizational strategy and organizational structure in the strategic management literature, less studies investigating the relationship between Michael Porter's competitive strategies typology and the types of organizational structure of Tom Burns and G. M. Stalker reveal the need for studies in this area. Based on this need, the main purpose of this study is to investigate the relationship between organizational strategy and organizational structure and to present a general framework for Porter's competitive strategies in relation to the organizational structure types of Burns and Stalker.

Anahtar Kelimeler

• Strategic management,
• organizational strategies
• organizational structures
• competitive strategies

İŞLETMELERDE UYGULANAN STRATEJİ VE YAPI TÜRLERİ VE İLİŞKİLERİNE DAİR BİR KAVRAMSAL MODEL ÖNERİSİ

Öz

Yoğun rekabet ortamının bulunduğu günümüzde örgütler için stratejik yönetim vazgeçilmez hale gelmiştir. Örgütlerin değişen çevre koşullarına göre belirlediği örgüt stratejisi ve yapısı stratejik yönetimin iki önemli sacayağını oluşturmaktadır. Stratejik yönetim literatüründe örgüt stratejisi ve örgüt yapısı arasındaki ilişkiyi araştıran birçok çalışma bulunmasına karşın, Michael Porter’ın rekabet stratejileri tipolojisi ile Tom Burns ve G. M. Stalker’ın örgüt yapısı türleri arasındaki ilişkiyi araştıran çalışmaların daha az olması bu alanda çalışma yapılması ihtiyacını ortaya koymaktadır. Bu ihtiyaca binaen bu çalışmanın temel amacı, örgüt stratejisi ve örgüt yapısı arasındaki ilişkinin araştırılması ve bu ilişkide Porter’ın rekabet stratejilerinin Burns ve Stalker’ın örgüt yapısı türleri ilişkisine ilişkin genel bir çerçeve sunulmasıdır.

Anahtar Kelimeler

• stratejik yönetim
• örgüt stratejileri
• örgüt yapıları
• rekabet stratejileri

Kaynakça

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