Küreselleşme Ve Yeni Ekonomik Düzende Piyasa Yapısı Ve Şirketlerin Uzun Vadeli Maliyetleri Üzerine Bir Oyun Teorisi Modeli

Yıl 2008, Cilt: 3 Sayı: 2, 61 - 75, 01.12.2008

Yrd. Doç. Dr.arzdar Kiracı

Öz

Technological developments in information and communication sectors combined with globalization caused a transformation process that is similar to the one experienced during the industrial revolution. The ones who predict the direction of this transformation and successfully adopt themselves to the new environment become stronger. The continuous change in the new environment is eliminating the institutions resisting to the change before they are able to observe the consequence of these developments, which necessitates synchronization with these changes. This paper investigates this process and the behaviour of the firms by constructing a Cournot type game theoretic model that uses Rogers' diffusion of innovation theory. The model incorporates the accelerated product innovation process due to technological changes, globalization, and interaction of firms in competitive environment to predict the possible cost structures of the firms. The model in this paper confirms the expected results that innovator firms gain when adopting innovative products. In addition, there are also surprising results that provide evidence that even in globalization, under some circumstances neither consumers nor firms will benefit from this new transformation process.

Anahtar Kelimeler

Globalization, Market Structure In The New Economic Order, Companies Long-Term Costs

KÜRESELLEŞME VE YENİ EKONOMİK DÜZENDE PİYASA YAPISI VE ŞİRKETLERİN UZUN VADELİ MALİYETLERİ ÜZERİNE BİR OYUN TEORİSİ MODELİ

Öz

Bilgi ve iletişim teknolojilerindeki gelişmeler küreselleşme ile birlikte Endüstri
Devrimindekine benzer bir dönüşüm süreci yaratmıştır. Bu süreçte, dönüşümün yönünü
tahmin eden ve uyum sağlayan şirketler başarılı olmaktadırlar. Yeni Ekonomideki sürekli
değişim, bu yeniliklere direnç gösteren şirketleri yeniliklerin sonuçlarını dahi görmeden
elemekte ve bu sebeple bu yeni yapı değişimlerle birlikte hareket etmeyi zorunlu kılmaktadır.
Bu gerçekler ışığında bu çalışma Cournot tipi bir oyun teorisi modeli ve Rogers’in
Yeniliklerin Yayınımı Teorisini kullanarak bu dönüşüm sürecinde piyasa yapısı ve şirketlerin
maliyetleri üzerinde yorum yapmaktadır. Model piyasadaki ürünlerin teknolojik gelişmeden
ötürü hızlanmış yenilenme-değişme sürelerini, küreselleşmeyi ve rekabetçi ortamda
şirketlerin uzun dönem davranışını dikkate alarak şirketlerin maliyet yapısını incelemektedir.
Bu çalışma yenilikçi ürünleri kullanan şirketların daha kazançlı olacağını onaylamakta, fakat
bu yeni ortamda bazı durumlarda rekabetin artmayacağı ve ne tüketicilerin ne de şirketlerin bu
değişim sürecinden daha kârlı çıkmayacağını göstermektedir.

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