UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS
Öz
The purpose of this study is to understand which factors affect customer satisfaction as well as future behavioral intention in online food ordering. A conceptual model was developed to assess the effect of factors on customer satisfaction. The dimensions of online service quality are identified through existing literature. The study employed a quantitative research design collecting data via convenience sampling. Data were analyzed by regression model to test the proposed hypotheses. The results show that website quality, delivery, and food quality explain the satisfaction of customers for online food ordering, which, in turn positively affects future behavioral intentions.
Anahtar Kelimeler
Kaynakça
- Boyer, K. K., Hallowell, R., & Roth, A. V. (2002). E‐services: operating strategy—a case study and a method for analyzing operational benefits. Journal of Operations management, 20(2), 175-188.
- Byambaa, B., & Chang, K. (2012). The influence of factors of online purchase on customer satisfaction in Mongolian Airlines. International Proceedings of Economics Development and Research, 57(15), 80-85.
- Cox, J., & Dale, B. G. (2001). Service quality and e-commerce: an exploratory analysis. Managing Service Quality: An International Journal, 11(2), 121-131.
- Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. Journal of marketing, 56(3), 55-68.
- Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.
- Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571.
- Dholakia, R. R., & Zhao, M. (2010). Effects of online store attributes on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 38(7), 482-496.
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Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
Araştırma Makalesi
Yazarlar
Yayımlanma Tarihi
1 Aralık 2019
Gönderilme Tarihi
29 Ağustos 2019
Kabul Tarihi
25 Kasım 2019
Yayımlandığı Sayı
Yıl 2019 Cilt: 7 Sayı: 2
APA
Shıpman, Z. D. (2019). UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS. Beykoz Akademi Dergisi, 7(2), 81-90. https://doi.org/10.14514/byk.m.26515393.2019.7/2.81-90
AMA
1.Shıpman ZD. UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS. Beykoz Akademi Dergisi. 2019;7(2):81-90. doi:10.14514/byk.m.26515393.2019.7/2.81-90
Chicago
Shıpman, Zehra Dilistan. 2019. “UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS”. Beykoz Akademi Dergisi 7 (2): 81-90. https://doi.org/10.14514/byk.m.26515393.2019.7/2.81-90.
EndNote
Shıpman ZD (01 Aralık 2019) UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS. Beykoz Akademi Dergisi 7 2 81–90.
IEEE
[1]Z. D. Shıpman, “UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS”, Beykoz Akademi Dergisi, c. 7, sy 2, ss. 81–90, Ara. 2019, doi: 10.14514/byk.m.26515393.2019.7/2.81-90.
ISNAD
Shıpman, Zehra Dilistan. “UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS”. Beykoz Akademi Dergisi 7/2 (01 Aralık 2019): 81-90. https://doi.org/10.14514/byk.m.26515393.2019.7/2.81-90.
JAMA
1.Shıpman ZD. UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS. Beykoz Akademi Dergisi. 2019;7:81–90.
MLA
Shıpman, Zehra Dilistan. “UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS”. Beykoz Akademi Dergisi, c. 7, sy 2, Aralık 2019, ss. 81-90, doi:10.14514/byk.m.26515393.2019.7/2.81-90.
Vancouver
1.Zehra Dilistan Shıpman. UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS. Beykoz Akademi Dergisi. 01 Aralık 2019;7(2):81-90. doi:10.14514/byk.m.26515393.2019.7/2.81-90
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