Öz
This study examining the forms of simulating reality with reference to the Simulation Theory of Jean Baudrillard, one of the most important philosophers of the postmodern era, discusses the research question through Islamic marriage sites. According to Baudrillard, whose Simulation Theory asserts that material reality has disappeared physically and as well as conceptually, only virtual reality, namely, the simulated version of reality has been left over. For him, simulation is neither an image of the ‘real’ nor is it the version of the reality pretending to be ‘real’. He gives the example of a patient to explain the simulation: a malingerer at first lies on a bed and tries to make people believe. The person who is acting in the illness simulation does not only pretend but also reveals that he convinces oneself by finding various symptoms in his body before the surrounding people do so. On the other hand, Baudrillard emphasizes that simulation eliminates the difference between real and fake and also between real and imaginary (2016b: 15-16). Real and fake irreversibly disappeared for good by completely dissolving the lines between real and imaginary. What is only left over from the no longer accessible reality is the hyperreality which is deprived of origin and reality and derived through models. In other words, everything that can be called real now becomes hyperreality. One of the most remarkable components of simulation theory is mass media. Imitations, images, and codes have dominated daily life in a society that is virtualized by media and information networks; they are the fundamental element that generates social reality. Virtual reality has surrounded the social life in a way that the socialization level of individuals becomes directly proportional to their relationship with media. That is to say, the masses are always subject to a communication bombardment; in Baudrillard’s own words, “what specifies socialization is the hours spent in front of communication instruments by the amount of news, not theoretical borders” (1991: 22). Media tools that play a dominant role in shallowing the concepts, in substituting the reality by virtuality and in transformation of everything into a dead nature which is nothing more than an image, that is, into a simulation universe, also involve media consumers in this process. The postmodern human can take a place in the production process of virtual reality by technical possibilities of new media platforms and provides for reality to become unreachable further. He does this with great sincerity. Just because it is thought that ‘synthetic’ gestures of the modern society that has a very advanced level of technology are superior to traditional society’s gestures necessitate physical participation (Baudrillard, 2010: 71-72). Societies, today, are convinced that they do live in a genuine reality rather than virtual one, by the help of virtual technologies; an enormous effort, energy, and money is spent to this end (Adanır, 2016: 53). One of the virtual realities of new media technologies is online dating sites. People, nowadays, benefit from new media platforms to establish a long dating relationship and marriage. It is also confirmed that marriages via dating sites as a result of falling under the spell of virtual reality have increased day by day. Results of the Pew Research Center’s report about online friends and marriage tendencies in America show a parallelism related view. For the report, 15% of the US population uses such platforms to meet and find partners; 5% of American couples who are married met with each other via dating sites and/or applications (Smith and Anderson, 2016). This increase is seen in Turkey as well. Virtual marriage sites appear attractive to remove the disadvantages arising from the traditional structure of Turkish society. Marriage sites that come to help about overcoming the difficulties during socialization before marriage by the effect of traditional codes and religious references have been preferred more every passing day. Accordingly, marriage sites that design ergonomy of the site based on traditional and religious references by considering related reality cause real to become virtual and be carried into digital platforms by a mutation.