Strategies That Transform the Retail
Öz
The objective of the present investigation is to analyze the strategies that the companies implement and the changes that originate in the retail trade and the retail trade and in the commercial establishments in the developed countries. Based on a literary review, it identifies the framework of the current situation, encompassing all the social products and services that cause the new mechanisms of sale of products and services by the firms and the different ways of buying products and services by Los Consumers Concluding that this variation is mainly present due to the technological level, the culture of the purchase and the strategies of sale, that owns and develops the consumers and the companies.
Anahtar Kelimeler
Kaynakça
- Bachs, F., López-Jurado, M y Yaguez M. (2002). Internet, comercio electrónico y plan de negocio. España. Deusto planeta de Agostini Profesional y Formación S.L.
- Bloomberg, M. (8 de abril del 2017). Desaparecerán los centros comerciales. El Financiero. Recuperado de: http://www.elfinanciero.com.mx/empresas/desapareceran-los-centros-comerciales.html.
- Bomey, N. (4 de abril del 2017). Ralph Lauren cerrará almacenes, oficinas en esfuerzo de vuelta. USA Today. Recuperado de: https://www.usatoday.com/story/money/2017/04/04/ralph-lauren-restructuring/100016380/
- Brunner, J. (2000). Globalización y el futuro de la educación: tendencias, desafíos y estrategias. Recuperado de: http://www. schwartzman.org.br/simon/delphi/pdf/brunner.pdf
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- Dess, G. G., & Beard, D. W. (1984). Dimensions of organizational task environments. Administrative science quarterly, 52-73.
- El Economista. (21 de abril del 2017). La última víctima del retail en EEUU: Bebe Store cierra todas sus tiendas y liquida el stock. Recuperado de: http://www.eleconomista.es/distribucion/noticias/8308753/04/17/La-ultima-victima-del-retail-en-EEUU-Bebe-Store-cierra-todas-sus-tiendas-y-liquida-el-stock.html
- Fernández, A., Sánchez, M., Jiménez, H., Hernández, R. (2015). La importancia de la Innovación en el Comercio Electrónico. Universidad Business Review, núm. 47, julio-septiembre, 2015, pp. 106-125 Portal Universia S.A. Madrid, España. ISSN: 1698-5117.
Ayrıntılar
Birincil Dil
İngilizce
Konular
Ekonomi, İşletme
Bölüm
Araştırma Makalesi
Yazarlar
José G. Vargas-hernández
*
Bu kişi benim
University Center for Economic and Managerial Sciences. University of Guadalajara
Mexico
María Luisa Anaya Rosas
Bu kişi benim
Maestría en Negocios y Estudios Económicos Centro Universitario de Ciencias Económico Administrativas. Universidad de Guadalajara
Mexico
Yayımlanma Tarihi
31 Aralık 2017
Gönderilme Tarihi
26 Aralık 2017
Kabul Tarihi
29 Aralık 2017
Yayımlandığı Sayı
Yıl 2017 Cilt: 1 Sayı: 1