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KADINLARIN SPORU SEYRETME GÜDÜLERİNİN İNCELENMESİ

Yıl 2017, Cilt: 11 Sayı: 3, 300 - 309, 01.12.2017

Öz

Bu araştırma kadın spor seyircilerinin spor müsabakalarını seyretme sebeplerinin çeşitli değişkenler statü, medeni durum, eğitim durumu, taraftarlık düzeyi, seyretme sıklığı ve spor yapma sıklığı açısından incelemek amacıyla yapılmıştır. Genel tarama modellerinden biri olan kesit alma yaklaşımı ve ilişkisel tarama modeli ile yapılan bu araştırmanın katılımcıları basit rastgele örnekleme yöntemi ile seçilen Bolu ve Ankara ilinde yaşayan ve spor müsabakalarını seyreden 120 kadın spor seyircisinden oluşmuştur. Araştırma da veri toplama aracı olarak anket yöntemi kullanılmıştır. Polat ve Yalçın 2014 tarafından geliştirilen Spor Seyircileri İçin Dışsal Güdü Ölçeği SSİDGÖ ve Spor Seyircileri İçin İçsel Güdü Ölçeği SSİİGÖ toplam 75 sorudan oluşmaktadır32. SSİDGÖ’de toplamda 9 ve SSİİDGÖ’ de toplamda 7 tane alt boyut bulunmaktadır. Ölçeğin bu çalışma için yapılan Cronbach’s Alpha iç tutarlılık değeri SSİDGÖ için a=0,92 , SSİİGÖ için a=0,95 bulunmuştur. Verilerin analizinde tanımlayıcı istatistik, Mann-Whitney U testi, Kruskal Wallis testi, Korelasyon testi ve T-testi kullanılmıştır. Araştırma sonucunda statü değişkeni ile SSİİGÖ’nin milli duygular alt boyutunda ve yine statü ve medeni durum değişkenine göre SSİDGÖ’nün popülarite ve aile bağları alt boyutlarında istatistiksel olarak anlamlı fark bulunmuştur. Taraftarlık düzeyi değişkeni ile SSİİGÖ’nin milli değerler, spor tutkusu, yerel bağlılık ve başarı düzeyi alt boyutlarında pozitif yönde düşük düzeyde, yine taraftarlık düzeyi ile SSİDGÖ’nin aile bağları ve oyun bilgisi alt boyutlarında ise pozitif yönde düşük düzeyde ilişki belirlenmiştir. Spor yapma sıklığı, seyretme sıklığı ve eğitim değişkenleri ile SSİİGÖ ve SSİDGÖ ölçeği alt boyutları arasında istatistiksel olarak anlamlı farklıklar tespit edilmiştir.

Kaynakça

  • Fink, J. S., Trail, G. T. and Anderson, D. F.
  • ‘’Environmental Factors Associated with Spectator
  • Attendance and Sport Consumption Behavior
  • Gender and Team Differences’’ Sport Marketing
  • Quarterly, 11 (1): 8-19,2002.
  • Fink, J. S. and Parker, H. M. “Spectator Motives: Why Do We Watch When Our Favorite Team is not Playing?” Sport Marketing Quarterly, 18: 210-217, 2009.
  • Funk, D. C., Consumer Behavior in Sport and Events: Marketing Action. Oxford: Elsevier, 2008.
  • Funk, D. C., Mahony, D. F. and Havitz, M. E. ‘’Sport Consumer Behavior: Assessment and Direction’’ Sport Marketing Quarterly, 12 (4): 200-205, 2003.
  • Funk, D. C., Mahony, D. F. and Ridinger, L. L. Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support. Sport Marketing Quarterly, 11 (1): 33-43, 2002.
  • Funk, D. C., Ridinger, L. L. and Moorman, A. M. Understanding Consumer Support: Extending the Sport Interest İInventory (SII) to Examine Individual Differences Among Women’s Professional Sport Consumers. Sport Management Review, 6 (1): 1- 31,2003.
  • Gencer R. T., Kiremitçi O., Aycan A., Demiray E., and Unutmaz V. “The Relationship Between the Motives and Points of Attachment of the Professional Football Team Academic Review, 12 (Special Issue): 41-53, 2012 [In English Abstract] Spectators” Ege
  • Gençay, S. ‘‘The investigation of sports spectator
  • behaviours of university students ’’ Gazi University
  • Institution of Health Science Department of Physical
  • Education and Sport, Phd Thesis, Ankara,2004. [In English Abstract]
  • Doğu,G. A., ve Yetim A. A., Yakın Dönem Gençlik
  • ve Spor Politikaları, Türkiye Alim Yayınları, Ankara, 2016.[In Turkish]
  • James, J. D. and Ridinger, L. L. ‘’Female and Male Sport Fans: A Comparison of Sport Consumption Motives’’ Journal of Sport Behavior, 25 (3): 260-278, 2002.
  • Kaptan, S. Bilimsel Araştırma ve İstatistik Teknikleri. 11. Baskı, Ankara: Tekışık Web Ofset,1998. [In Turkish]
  • Karalar, R. Tüketici Davranışlarında Güdülenme. R. Karalar
  • (ed.), Eskişehir: Anadolu Üniversitesi Web
  • Ofset, 2006. [In Turkish]
  • Kast, F. E. and Rosenzweig, J. E. Organization and Management: Approach. 4th. Ed. New York: McGraw-Hill International Edition, 1985. and Contingency
  • Kim, S., Greenwell, T. C., Andrew, D. P. S., Lee, J. and Mahony, D. F. ‘’ An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans ’’ Sport Marketing Quarterly, 17 (2): 109-119, 2008.
  • Kwon, H. and Trail, G. ‘’The Feasibility of Single- Item Measures in Sport Loyalty Research’’ Sport Management Review, 8 (1): 69-89, 2005.
  • Lee, S., Shin, H. and Shinchi, T. ‘’Identifying Sociological Motivation of Hispanic/Latino Sport Consumers Attending Sporting Events’’ Sport Management International Journal. 6 (1): 79-94. DOI: http:dx.doi.org/10.4127/ch.2010.0047, 2010.
  • Maksimovic, N., Matic, R., Milosevic, Z., Jaksic, D., Shreffer, M. and Ross, S.‘’Motives and Identification of Different Types of Fans With a Team in Serbian Soccer’’ Management, 7 (1): 39-48, 2012. Technologies Education
  • McDonald, M. A., Milne, G. R. and Hong, J. ‘’Motivational Factors for Evaluating Sport Spectator and Quarterly, 11 (2): 100-113, 2002. Sport Marketing
  • Mehus, I.,”Sociability and Excitement Motives of
  • Spectators Attending Entertainment Sport Events: Spectators of Soccer and Ski-Jumping’’ Journal of Sport Behavior, 28(4): 333-350, 2005.
  • Milne, G. R. and McDonald, M. A. ’’Sport Marketing: Managing the Exchange Process. Sudbury’’ Jones and Bartlett Publishers, 1999.
  • Mucuk, İ., Pazarlama İlkeleri ve Örnek Olaylar. 7. Ba
  • sım, İstanbul: Türkmen Kitabevi,1997. [In Turkish]
  • Mullin, B. J., Hardy, S. and Sutton, W. A. Sport Marketing. 3th. Ed., Illinois: Human Kinetics, 2007.
  • Polat, E. “Investigation of Spectators’ Reasons to Watch Sporting Events: Sample Of University Students, PhD. Thesis, Bolu, Abant İzzet Baysal University, Institute of Social Sciences. 2013. [In English Abstract]
  • Polat, E. and Yalçın, H. B. ‘’External Motivations Scale for Sport Spectators (EMSSS) and Internal Motivations Scale for Sport Spectators (IMSSS) Validity and Reliability Study’’ Journal of Human Sciences, 11 (1):105-127, DOI: 2014. [In English
  • Polat E, ve Yalçın H. B.. Spor Seyircileri için Dışsal
  • Güdü Ölçeği (SSİDGÖ) ve Spor Seyircileri İçin İçsel Güdü Ölçeği (SSİİGÖ)’ne Doğrulayıcı Faktör Analizi Uygulanması, 4. Uluslararası Balkan Spor Bilimleri Kongresi, Bursa, 21 – 23 Mayıs 2017. [In Turkish]
  • Robbins, S. P., Essentials of Organizational Behavior. 3rd Ed., New Jersey: Prentice Hall Inc.,1992.
  • Robinson, M. J. and Trail, G. T. ‘’Relationships Among Spectator Gender, Motives, Points of Attachment and Sport Preference’’ Journal of Sports Management, 19 (1): 58-80, 2005.
  • Ryan, R. M. and Deci, E. L. ‘’Intrinsic and Extrinsic Motivations: Directions’’ Contemporary Educational Psychology. 25 (1): 54-67. DOI:10.1006/ceps.1999.1020, 2000.
  • Shank, M. D. ‘’Sport Marketing: A Strategic
  • Perspective. 3rd. Ed., New Jersey:Prentice Hall Inc,2005.
  • Silah, M.,Sosyal Psikoloji (Davranış Bilimi). Ankara: Gazi Kitabevi, 2000. [In Turkish]
  • Smith, A. C. T. Introduction to Sport Marketing. Oxford: Elsevier, 2008.
  • Trail, G. T., James, J. D. and Fink, I. S. A. ‘’Theoretical Model of Sport Spectator Consumption Behavior’’ Management.1 (3): 154-180,2000. Journal of Sport
  • Trail, G. T. and James, J. D. ‘’The Motivation Scale for Sport Consumption: Assessment of the Scales Psychometric Behavior.24 (1):108-127, 2001. of Sport
  • Üzüm H., Osmanoğlu, H., Özen G., Polat, E. and
  • Sönmezoğlu, U. “Study on Motives of University Students for Watching Sport Events (Sırnak Province Case Study)” International Journal of Science Culture and Sport, July, (Special Issue 1): 241-254, D.O.I: 10.14486/IJSCS94, 2014.
  • Wann D. L. ‘’Preliminary Validation of the Sport Fan
  • Motivation Scale’’ Journal of Sport and Social Issues, 19 (4): 377-396,1995. 309

A STUDY ON THE MOTIVATIONS OF WOMEN TOWARDS WATCHING SPORT EVENTS

Yıl 2017, Cilt: 11 Sayı: 3, 300 - 309, 01.12.2017

Öz

The purpose of this study was to examine the various variables status, marital status, education status, fanship level, watching frequency and frequency of sporting of the reasons for watching sporting events of female sport spectators. This study has been conducted by cross-sectional approach which is one of the general survey model and relational survey model. The participants composed of 120 female spectators who watch sporting events and live in Bolu and Ankara by choose with simple and random sample model. Survey method was used as data collection tool in the study. The external motivations scale for sport spectators EMSSS and the internal motivations scale for sport spectators IMSSS developed by Polat and Yalçın 2014 32 composed of a total of 75 questions. EMSSS consisted of 9 sub-dimensions in total and IMSSS is 7 subdimensions in total. For this study, the Cronbach’s Alpha value of scale was α=0,92 for EMSSS and α=0,96 for IMSSS. Descriptive statistics, Mann-Whitney U test, Kruskal Wallis test, Correlation test and T-tests were used in the analysis of the data As a result of study, a statistically significant difference was found in the national feelings subdimensions of IMSSS with status variables and also in the sub-dimensions of popularity and family bonds of EMSSS with regard to the status and marital status variables. By spectator-level variables, a low level of positive relationship was determined in the sub-dimensions of national values, sport passion, regional loyalty and achievement level of IMSSS. Also by spectator-level variables, a low level of positive relationship was determined in the sub-dimensions of family bonds and game knowledge of EMSSS. There were statistically significant differences between the subdimensions of EMSSS and IMSSS with the frequency of sports, watching frequency and education variables

Kaynakça

  • Fink, J. S., Trail, G. T. and Anderson, D. F.
  • ‘’Environmental Factors Associated with Spectator
  • Attendance and Sport Consumption Behavior
  • Gender and Team Differences’’ Sport Marketing
  • Quarterly, 11 (1): 8-19,2002.
  • Fink, J. S. and Parker, H. M. “Spectator Motives: Why Do We Watch When Our Favorite Team is not Playing?” Sport Marketing Quarterly, 18: 210-217, 2009.
  • Funk, D. C., Consumer Behavior in Sport and Events: Marketing Action. Oxford: Elsevier, 2008.
  • Funk, D. C., Mahony, D. F. and Havitz, M. E. ‘’Sport Consumer Behavior: Assessment and Direction’’ Sport Marketing Quarterly, 12 (4): 200-205, 2003.
  • Funk, D. C., Mahony, D. F. and Ridinger, L. L. Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support. Sport Marketing Quarterly, 11 (1): 33-43, 2002.
  • Funk, D. C., Ridinger, L. L. and Moorman, A. M. Understanding Consumer Support: Extending the Sport Interest İInventory (SII) to Examine Individual Differences Among Women’s Professional Sport Consumers. Sport Management Review, 6 (1): 1- 31,2003.
  • Gencer R. T., Kiremitçi O., Aycan A., Demiray E., and Unutmaz V. “The Relationship Between the Motives and Points of Attachment of the Professional Football Team Academic Review, 12 (Special Issue): 41-53, 2012 [In English Abstract] Spectators” Ege
  • Gençay, S. ‘‘The investigation of sports spectator
  • behaviours of university students ’’ Gazi University
  • Institution of Health Science Department of Physical
  • Education and Sport, Phd Thesis, Ankara,2004. [In English Abstract]
  • Doğu,G. A., ve Yetim A. A., Yakın Dönem Gençlik
  • ve Spor Politikaları, Türkiye Alim Yayınları, Ankara, 2016.[In Turkish]
  • James, J. D. and Ridinger, L. L. ‘’Female and Male Sport Fans: A Comparison of Sport Consumption Motives’’ Journal of Sport Behavior, 25 (3): 260-278, 2002.
  • Kaptan, S. Bilimsel Araştırma ve İstatistik Teknikleri. 11. Baskı, Ankara: Tekışık Web Ofset,1998. [In Turkish]
  • Karalar, R. Tüketici Davranışlarında Güdülenme. R. Karalar
  • (ed.), Eskişehir: Anadolu Üniversitesi Web
  • Ofset, 2006. [In Turkish]
  • Kast, F. E. and Rosenzweig, J. E. Organization and Management: Approach. 4th. Ed. New York: McGraw-Hill International Edition, 1985. and Contingency
  • Kim, S., Greenwell, T. C., Andrew, D. P. S., Lee, J. and Mahony, D. F. ‘’ An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans ’’ Sport Marketing Quarterly, 17 (2): 109-119, 2008.
  • Kwon, H. and Trail, G. ‘’The Feasibility of Single- Item Measures in Sport Loyalty Research’’ Sport Management Review, 8 (1): 69-89, 2005.
  • Lee, S., Shin, H. and Shinchi, T. ‘’Identifying Sociological Motivation of Hispanic/Latino Sport Consumers Attending Sporting Events’’ Sport Management International Journal. 6 (1): 79-94. DOI: http:dx.doi.org/10.4127/ch.2010.0047, 2010.
  • Maksimovic, N., Matic, R., Milosevic, Z., Jaksic, D., Shreffer, M. and Ross, S.‘’Motives and Identification of Different Types of Fans With a Team in Serbian Soccer’’ Management, 7 (1): 39-48, 2012. Technologies Education
  • McDonald, M. A., Milne, G. R. and Hong, J. ‘’Motivational Factors for Evaluating Sport Spectator and Quarterly, 11 (2): 100-113, 2002. Sport Marketing
  • Mehus, I.,”Sociability and Excitement Motives of
  • Spectators Attending Entertainment Sport Events: Spectators of Soccer and Ski-Jumping’’ Journal of Sport Behavior, 28(4): 333-350, 2005.
  • Milne, G. R. and McDonald, M. A. ’’Sport Marketing: Managing the Exchange Process. Sudbury’’ Jones and Bartlett Publishers, 1999.
  • Mucuk, İ., Pazarlama İlkeleri ve Örnek Olaylar. 7. Ba
  • sım, İstanbul: Türkmen Kitabevi,1997. [In Turkish]
  • Mullin, B. J., Hardy, S. and Sutton, W. A. Sport Marketing. 3th. Ed., Illinois: Human Kinetics, 2007.
  • Polat, E. “Investigation of Spectators’ Reasons to Watch Sporting Events: Sample Of University Students, PhD. Thesis, Bolu, Abant İzzet Baysal University, Institute of Social Sciences. 2013. [In English Abstract]
  • Polat, E. and Yalçın, H. B. ‘’External Motivations Scale for Sport Spectators (EMSSS) and Internal Motivations Scale for Sport Spectators (IMSSS) Validity and Reliability Study’’ Journal of Human Sciences, 11 (1):105-127, DOI: 2014. [In English
  • Polat E, ve Yalçın H. B.. Spor Seyircileri için Dışsal
  • Güdü Ölçeği (SSİDGÖ) ve Spor Seyircileri İçin İçsel Güdü Ölçeği (SSİİGÖ)’ne Doğrulayıcı Faktör Analizi Uygulanması, 4. Uluslararası Balkan Spor Bilimleri Kongresi, Bursa, 21 – 23 Mayıs 2017. [In Turkish]
  • Robbins, S. P., Essentials of Organizational Behavior. 3rd Ed., New Jersey: Prentice Hall Inc.,1992.
  • Robinson, M. J. and Trail, G. T. ‘’Relationships Among Spectator Gender, Motives, Points of Attachment and Sport Preference’’ Journal of Sports Management, 19 (1): 58-80, 2005.
  • Ryan, R. M. and Deci, E. L. ‘’Intrinsic and Extrinsic Motivations: Directions’’ Contemporary Educational Psychology. 25 (1): 54-67. DOI:10.1006/ceps.1999.1020, 2000.
  • Shank, M. D. ‘’Sport Marketing: A Strategic
  • Perspective. 3rd. Ed., New Jersey:Prentice Hall Inc,2005.
  • Silah, M.,Sosyal Psikoloji (Davranış Bilimi). Ankara: Gazi Kitabevi, 2000. [In Turkish]
  • Smith, A. C. T. Introduction to Sport Marketing. Oxford: Elsevier, 2008.
  • Trail, G. T., James, J. D. and Fink, I. S. A. ‘’Theoretical Model of Sport Spectator Consumption Behavior’’ Management.1 (3): 154-180,2000. Journal of Sport
  • Trail, G. T. and James, J. D. ‘’The Motivation Scale for Sport Consumption: Assessment of the Scales Psychometric Behavior.24 (1):108-127, 2001. of Sport
  • Üzüm H., Osmanoğlu, H., Özen G., Polat, E. and
  • Sönmezoğlu, U. “Study on Motives of University Students for Watching Sport Events (Sırnak Province Case Study)” International Journal of Science Culture and Sport, July, (Special Issue 1): 241-254, D.O.I: 10.14486/IJSCS94, 2014.
  • Wann D. L. ‘’Preliminary Validation of the Sport Fan
  • Motivation Scale’’ Journal of Sport and Social Issues, 19 (4): 377-396,1995. 309
Toplam 51 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Hanifi Üzüm Bu kişi benim

Muhammet Cihat Çiftçi Bu kişi benim

Aylin Çelen Bu kişi benim

Güçlü Özen Bu kişi benim

Çağdaş Çalış Bu kişi benim

Ümid Karlı Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 11 Sayı: 3

Kaynak Göster

APA Üzüm, H., Çiftçi, M. C., Çelen, A., Özen, G., vd. (2017). KADINLARIN SPORU SEYRETME GÜDÜLERİNİN İNCELENMESİ. Beden Eğitimi Ve Spor Bilimleri Dergisi, 11(3), 300-309.

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