INVESTIGATION OF THE EFFECT OF SPIRITUAL LEADERSHIP ON CORPORATE REPUTATION

Öz

In the research, it is aimed to test the effect of the spiritual leadership behaviors perceived by white-collar employees from their managers on their perceptions of corporate reputation. The data obtained from 236 participants using the quantitative research method were analyzed in the SPSS 22.0 package program. In this context, firstly, the distribution of the demographic characteristics of the participants was examined, explanatory factor analysis was performed to test the validity of the scales used in the research, and reliability analysis was performed to test scale’s reliability. Pearson correlation analysis was conducted to examine the relationship between the research variables, spiritual leadership and corporate reputation. Finally, in order to test the research hypothesis, linear regression was applied to test the effect of spiritual leadership, which is the independent variable of the research, on the dependent variable, corporate reputation. According to the results of the research, there is a significant and positive relationship between the perceived spiritual leadership behaviors and the perceived corporate reputation of white-collar employees. In addition, the perceived spiritual leadership behaviors of white-collar employees enable them to perceive their institutions as more reputable. In the conclusion part of the research, suggestions about future studies on the concepts of spiritual leadership and corporate reputation are presented.

Anahtar Kelimeler

• Spiritual Leadership
• Corporate Reputation
• White-Collar Employee

SPİRİTÜEL LİDERLİĞİN KURUMSAL İTİBARA ETKİSİNİN İNCELENMESİ

Öz

Araştırmada beyaz yakalı çalışanların yöneticilerinden algıladıkları spiritüel liderlik davranışlarının kurumsal itibar algılarına etkisinin test edilmesi amaçlanmıştır. Nicel araştırma metodu kullanılarak 236 katılımcıdan elde edilen veriler SPSS 22.0 paket programında analiz edilmiştir. Bu bağlamda ilk olarak katılımcıların demografik özelliklerinin dağılımları incelenmiş, araştırma kapsamında kullanılan ölçeklerin geçerliliklerinin test edilmesi için açıklayıcı faktör analizi, güvenilirlerinin test edilmesi için ise güvenilirlik analizi yapılmıştır. Araştırma değişkenleri olan spiritüel liderlik ve kurumsal itibar arasındaki arasındaki ilişkinin istatistiksel olarak incelemek için pearson korelasyon analizi yapılmıştır. Son olarak ise araştırma hipotezinin test edilmesi adına araştırmanın bağımsız değişkeni olan spiritüel liderliğin bağımlı değişken olan kurumsal itibara etkisini test etmek adına doğrusal regresyon uygulanmıştır. Araştırma sonuçlarına göre beyaz yakalı çalışanların algıladıkları spiritüel liderlik davranışları ile çalıştıkları kurumları adına algıladıkları kurumsal itibar arasında istatistiksel olarak anlamlı ve pozitif yönlü bir ilişki bulunmaktadır. Ayrıca beyaz yakalı çalışanların algıladıkları spiritüel liderlik davranışları, kurumlarını daha itibarlı olarak algılamalarını sağlamaktadır. Araştırmanın sonuç kısmında, araştırma değişkenleri olan spiritüel liderlik ve kurumsal itibar kavramlarına yönelik gelecekte yapılabilecek çalışmalar hakkında öneriler sunulmuştur.

Anahtar Kelimeler

• Spiritüel Liderlik
• Kurumsal İtibar
• Beyaz Yakalı Çallışan.
• , Beyaz Yakalı Çallışan

Kaynakça

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