ANALYZING PERCEPTIONS TOWARD SMART HOME DEVICES THROUGH THE UTAUT MODEL: A STUDY ON ROBOT VACUUM USERS

Öz

This study aims to investigate how users view smart home technology using the Unified Technology Acceptance and Usage Theory (UTAUT) model. In this context, a survey was conducted with 288 robot vacuum cleaner users. In the study, the effects of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioral intention and usage behavior were analyzed. SPSS 25 and AMOS 26 software were used to analyze the data. The research model was tested and validated using structural equation modeling. The results showed that while facilitating factors and behavioral intention influence usage behavior, performance expectancy, effort expectancy, and social influence affect behavioral intention. The study's conclusion included recommendations and theoretical and practical implications.

Anahtar Kelimeler

• UTAUT Model
• Technology Acceptance
• Smart Home Appliances
• Usage Behavior
• Robot Vacuum Cleaners
• User Perception.

AKILLI EV ALETLERİNE YÖNELİK ALGILAMALARIN UTAUT MODELİ İLE ANALİZ EDİLMESİ: ROBOT SÜPÜRGE KULLANICILARI ÜZERİNE BİR ARAŞTIRMA

Öz

Bu çalışma akıllı ev teknolojilerine yönelik kullanıcı algılarını Birleşik Teknoloji Kabul ve Kullanım Teorisi (UTAUT) modeli çerçevesinde incelemeyi amaçlamaktadır. Bu bağlamda robot süpürge kullanıcısı 288 kişi ile anket uygulaması gerçekleştirilmiştir. Araştırmada performans beklentisi, çaba beklentisi, sosyal etki ve kolaylaştırıcı şartların davranışsal niyet ve kullanım davranışı üzerindeki etkisi analiz edilmiştir. Verilerin analiz edilmesinde SPSS 25 ve AMOS 26 yazılımları kullanılmıştır. Araştırma modelinin doğrulanması ve test edilmesinde yapısal eşitlik modellemesi kullanılmıştır. Elde edilen bulgular performans beklentisi, çaba beklentisi ve sosyal etkinin davranışsal niyet üzerinde, kolaylaştırıcı şartlar ve davranışsal niyetin de kullanım davranışı üzerinde etkisi olduğunu ortaya koymuştur. Çalışma teorik ve pratik çıkarımlar ve önerilere yer verilerek nihayete erdirilmiştir.

Anahtar Kelimeler

• UTAUT Modeli
• Teknoloji Kabulü
• Akıllı Ev Aletleri
• Kullanım Davranışı
• Robot Süpürgeler
• Kullanıcı Algısı.

Kaynakça

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