Holistic Digital Transformation in Information Systems: Balancing Technology and Ecosystem Needs

Yıl 2024, Cilt: 7 Sayı: 2, 211 - 224, 31.12.2024

Müge Akbulut

https://doi.org/10.33721/by.1514672

Öz

Digital transformation is a comprehensive process that aims to develop efficient and sustainable solutions using information and communication technologies. However, this transformation should not be limited to investing in new technologies. For a successful digital transformation, it is necessary to proceed with a holistic approach, taking into account the dynamics and needs of the existing ecosystem. Otherwise, new platforms may not achieve the expected success and transformation efforts may fail. In this context, Adner and Kapoor's technology-ecosystem model provides a powerful framework for understanding how technological changes interact with ecosystem dynamics. In this study, the model is analyzed in the context of information systems. Emphasising the importance of the ecosystem in the digital transformation process, this study explains with examples the necessity of focusing not only on technology but also on the supporting ecosystem. It was also mentioned that factors such as the compatibility of the technology with the existing ecosystem, the need for independence, the target audience, different usage features and a user-friendly interface should be taken into consideration during the ecosystem creation phase. The results of the study reveal that the harmonisation of new technologies with existing ecosystems accelerates the adoption process and ensures sustainability. Practical applications include strategic planning, improving integration and user adaptation, which are critical to achieving long-term digital transformation goals.

Anahtar Kelimeler

Adner and Kapoor, Digital Transformation, Information Systems Design

Bilgi Sistemleri Özelinde Bütünsel Dijital Dönüşüm: Teknoloji ve Ekosistem İhtiyaçlarının Dengelenmesi

Öz

Dijital dönüşüm, bilgi ve iletişim teknolojilerini kullanarak verimli ve sürdürülebilir çözümler geliştirmeyi amaçlayan kapsamlı bir süreçtir. Ancak bu dönüşüm sadece yeni teknolojilere yatırım yapmakla sınırlı kalmamalıdır. Başarılı bir dijital dönüşüm için mevcut ekosistemin dinamikleri ve ihtiyaçları da dikkate alınarak bütüncül bir yaklaşımla ilerlemek gerekir. Aksi takdirde yeni platformlar beklenen başarıyı sağlayamaz ve dönüşüm çabaları başarısızlıkla sonuçlanabilir. Bu bağlamda, Adner ve Kapoor’un teknoloji-ekosistem modeli, teknolojik değişimlerin ekosistem dinamikleri ile nasıl etkileşime girdiğini anlamak için güçlü bir çerçeve sunmaktadır. Bu çalışmada, Adner ve Kapoor'un modeli bilgi sistemleri bağlamında incelenmiştir. Dijital dönüşüm sürecinde ekosistemin önemini vurgulayan bu çalışma, yalnızca teknolojiye değil, aynı zamanda destekleyici ekosisteme de odaklanmanın gerekliliğini örneklerle açıklamaktadır. Ayrıca, ekosistem yaratma aşamasında teknolojinin mevcut ekosistem ile uyumu, bağımsızlık ihtiyacı, hedef kitle, farklı kullanım özellikleri ve kullanıcı dostu bir arayüz gibi faktörlerin de göz önünde bulundurulması gerektiğine değinilmiştir. Çalışmanın sonuçları, yeni teknolojilerin mevcut ekosistemlerle uyum sağlamasının benimsenme sürecini hızlandırdığını ve sürdürülebilirliği sağladığını ortaya koymaktadır. Pratik uygulamalar arasında, stratejik planlama, entegrasyonun iyileştirilmesi ve kullanıcı adaptasyonu yer almakta olup, bu unsurlar uzun vadeli dijital dönüşüm hedeflerine ulaşmak için kritik öneme sahiptir.

Anahtar Kelimeler

Adner ve Kapoor’un Teknoloji-Ekosistem Modeli, Dijital Dönüşüm, Bilgi Sistemleri Tasarımı

Teşekkür

Metni dikkatle okuyup yapıcı önerilerde bulunan Dr. Öğr. Üyesi Sümeyye Akça’ya teşekkür ederim.

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