BibTex RIS Kaynak Göster

Yazılı Reklamda Aldatma Algısı Üzerine Bir Ön Çalışma

Yıl 2010, Cilt: 7 Sayı: 2, 24 - 37, 01.12.2010

Öz

Reklam harcamaları ve yatırımlarındaki yukarıya doğru ve istikrarlı artış, reklamcılığın giderek artan önemine işaret etmektedir. Tüketici “aldatma algısı” ile ilgili uygun veri olmadığı için, bu araştırmada belli bir değişkeni derinlemesine incelemek yerine, çok sayıda değişkeni ele almak hedeflenmiştir. 50 si kadın ve 50 si erkek olmak üzere Mersin Üniversitesi Sosyal Bilimler (psikoloji, sosyoloji, felsefe, ekonomi, işletme) bölümlerinden 100 öğrenciyle çalışılmıştır. Aldatma algısı üzerine etkisi olabilecek çok sayıda değişken arasında konuyla ilgisi olduğu düşünülen bazı değişkenler araştırmada ele alınmıştır. Beklendiği üzere, aldatma algısı üzerine etkisi olduğu düşünüldüğü için seçilmiş olan bu az sayıda değişkenin gerçekten de aldatma algısı üzerine etkisi olduğu bulunmuştur

Kaynakça

  • Bauer, R.A., Greyser, S.A. (1968) Advertising in America: The Consumer View Graduate School of Business Administration, Harvard University, Boston
  • Bond, C. F. Jr.; DePaulo, B. M. (2008) (a) “Individual differences in judging deception: Accuracy and bias”, Psychological Bulletin, Vol 134(4), Jul.
  • Bond, C. F. Jr.; DePaulo, B. M.; (2008) (b) “Individual differences in judging deception: Reply to O'Sullivan (2008) and Pigott and Wu (2008)” Psychological Bulletin, Vol 134(4), Jul.
  • Brown, F.G. (1970) Principles of Educational and Psychological Testing, Dreyden Press Inc., Hinsdale, Ill.
  • Caplow, T., (1954) The Sociology of Work, University of Minnesota Press, Minneapolis, Minnesota.
  • DePaulo, B.M. Lindsay, J. J.; Malone, B. E. Muhlenbruck, L. Charlton, K. Cooper, H. (2003) “Cues to Deception” Psychological Bulletin, Vol 129(1), Jan.
  • Engel, J.E., Kollat, D.T., Blackwell, R.D. (1968) Consumer Behvior, Holt, Rinehart, and Winston, New York.
  • Frank, M. G. Ekman, P. (1997) “The ability to detect deceit generalizes across different types of high-stake lies.”, Journal of Personality and Social Psychology, Vol 72(6), Jun.
  • Frey, A.W., Halterman, J.C. (1970) Advertising, The Ronald Press Co.: New York
  • Guilford, J.F. (1954) Psychometric Methods, McGraw-Hill Book Co.: New York.
  • Haefner, J.E. (1972) “Perception of Deception in Television Advertising”, Ph.D. Dissertation, University of Minnesota,
  • Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., Tahtam, R.L. (2006). Multivariate Data Analysis, Sixth Edition, Pearson Prentice Hall, Upper Saddle River, New Jersey, 07458.
  • Howell, D.C. (1982) Statistical Methods for Psychology, Duxbury, PWS Publishers, Boston, Massachusetts, 02116.
  • Rascoe, J.T. (1975) Fundamental Research Statistics for Behavioral Sciences, HRW, New York.
  • Raymond, A.B., Greyser S.A. (1968) Advertising in America: The Consumer View, Graduate School of Business Administration Harvard University , Boston.
  • Ruffman, T. Olson, D. R. Ash, T. Keenan, T. (1993) “The ABCs of deception: Do young children understand deception in the same way as adults?” Developmental Psychology, Vol 29(1), Jan.
  • Sabourin, M. (2007) “The assessment of credibility: An analysis of truth and deception Psychology/Psychologie canadienne, Vol 48(1), Feb. multiethnic environment” Canadian
  • Walker, H.M., Lev, J. (1969). Elementary Statistical Methods, HRW, New York.

The Perception of Deception in Printed Advertising: An Exploratory Study

Yıl 2010, Cilt: 7 Sayı: 2, 24 - 37, 01.12.2010

Öz

The importance of the advertising function is indicated in part by the size of the advertising expenditures and by the generally steady upward trend of advertising investments. Because of the lack of pertinent data on consumer perception of deception this study takes as its purpose an attempt to explore a wide range of topics in general, rather than a limited topic in extreme depth One-hundred subjects were drawn from social sciences (psychology, sociology, philosophy, economics, management) pool at the University of Mersin, fifty of which were female and fifty which were male. From many thousand of variables concerning perceived deception which could have been investigated, and those which appeared to have some relevance were investigated. As expected, even after a handful of variables were carefully selected for exploration of possible effects on perceived deception, few did have an effect

Kaynakça

  • Bauer, R.A., Greyser, S.A. (1968) Advertising in America: The Consumer View Graduate School of Business Administration, Harvard University, Boston
  • Bond, C. F. Jr.; DePaulo, B. M. (2008) (a) “Individual differences in judging deception: Accuracy and bias”, Psychological Bulletin, Vol 134(4), Jul.
  • Bond, C. F. Jr.; DePaulo, B. M.; (2008) (b) “Individual differences in judging deception: Reply to O'Sullivan (2008) and Pigott and Wu (2008)” Psychological Bulletin, Vol 134(4), Jul.
  • Brown, F.G. (1970) Principles of Educational and Psychological Testing, Dreyden Press Inc., Hinsdale, Ill.
  • Caplow, T., (1954) The Sociology of Work, University of Minnesota Press, Minneapolis, Minnesota.
  • DePaulo, B.M. Lindsay, J. J.; Malone, B. E. Muhlenbruck, L. Charlton, K. Cooper, H. (2003) “Cues to Deception” Psychological Bulletin, Vol 129(1), Jan.
  • Engel, J.E., Kollat, D.T., Blackwell, R.D. (1968) Consumer Behvior, Holt, Rinehart, and Winston, New York.
  • Frank, M. G. Ekman, P. (1997) “The ability to detect deceit generalizes across different types of high-stake lies.”, Journal of Personality and Social Psychology, Vol 72(6), Jun.
  • Frey, A.W., Halterman, J.C. (1970) Advertising, The Ronald Press Co.: New York
  • Guilford, J.F. (1954) Psychometric Methods, McGraw-Hill Book Co.: New York.
  • Haefner, J.E. (1972) “Perception of Deception in Television Advertising”, Ph.D. Dissertation, University of Minnesota,
  • Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., Tahtam, R.L. (2006). Multivariate Data Analysis, Sixth Edition, Pearson Prentice Hall, Upper Saddle River, New Jersey, 07458.
  • Howell, D.C. (1982) Statistical Methods for Psychology, Duxbury, PWS Publishers, Boston, Massachusetts, 02116.
  • Rascoe, J.T. (1975) Fundamental Research Statistics for Behavioral Sciences, HRW, New York.
  • Raymond, A.B., Greyser S.A. (1968) Advertising in America: The Consumer View, Graduate School of Business Administration Harvard University , Boston.
  • Ruffman, T. Olson, D. R. Ash, T. Keenan, T. (1993) “The ABCs of deception: Do young children understand deception in the same way as adults?” Developmental Psychology, Vol 29(1), Jan.
  • Sabourin, M. (2007) “The assessment of credibility: An analysis of truth and deception Psychology/Psychologie canadienne, Vol 48(1), Feb. multiethnic environment” Canadian
  • Walker, H.M., Lev, J. (1969). Elementary Statistical Methods, HRW, New York.
Toplam 18 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA72PU92FC
Bölüm Araştırma Makalesi
Yazarlar

Ertuğrul Gödelek Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2010
Yayımlandığı Sayı Yıl 2010 Cilt: 7 Sayı: 2

Kaynak Göster

APA Gödelek, E. (2010). Yazılı Reklamda Aldatma Algısı Üzerine Bir Ön Çalışma. Çağ Üniversitesi Sosyal Bilimler Dergisi, 7(2), 24-37.