The Role of Privacy Concern in E-Commerce: A Bibliometric Analysis

Öz

The aim of this study is to investigate global research trends, emerging themes, and knowledge gaps in the literature on privacy concerns in e-commerce. A total of 464 academic papers published between 1998 and 2024 in the Scopus database were analyzed using bibliometric methods. The distribution of these papers by year and discipline, the most productive authors, the leading countries in the field, citation networks, keyword trends, and thematic evolution maps were examined with the help of R-based Bibliometrix and VOSviewer software. The findings reveal that research in this domain is multidisciplinary in nature and has exhibited steady growth over the past three decades, with a particular concentration in computer science, business, and the social sciences. Data security and privacy-related topics such as AI, blockchain, and recommender systems emerge as central themes of thematic development. This study offers concrete directions for future research in areas such as consumer rights, regulation, and privacy-protected personalization, while presenting a structural map of the field spanning a quarter of a century.

Anahtar Kelimeler

• E-commerce
• Privacy Concern
• Bibliometric Analysis
• Data Privacy
• Scopus.

E-Ticarette Gizlilik Endişesinin Rolü: Bibliyometrik Bir Analiz

Öz

Bu çalışmanın amacı, e-ticaret ile ilgili gizlilik endişelerine dair literatürün küresel araştırma eğilimlerini, bu araştırmalarda öne çıkan temaları ve alana ilişkin bilgi boşluklarını incelemektir. Çalışmada 1998'den 2024'e kadar Scopus veri tabanında yayınlanan 464 akademik çalışma bibliyometrik analiz yöntemiyle araştırılmıştır. Bu akademik çalışmaların yıllara ve disiplinlere göre dağılımı, en üretken yazarlar, alanda en çok araştırma yapılan ülkeler, atıf ağları, anahtar kelime trendleri ve tematik evrim haritaları R tabanlı Bibliometrix ve VOSviewer programları aracılığıyla incelenmiştir. Bu alanda yapılan çalışmaların multidisipliner nitelikte olduğunu ve son otuz yılda istikrarlı bir büyüme kaydettiğini gösteren bulgular, çalışmaların özellikle bilgisayar bilimleri, işletme ve sosyal bilimler alanlarında yoğunlaştığını işaret etmektedir. Yapay zekâ, blok zinciri ve öneri sistemleri gibi veri güvenliği ve gizliliği ile ilgili konular, tematik eğilimlerin odak noktasıdır. Bu araştırma, tüketici hakları, regülasyon ve gizlilik-korumalı kişiselleştirme alanlarında gelecekteki potansiyel araştırmalar için somut yönelimler sunmakta ve alanın çeyrek asırlık yapısal haritasını gözler önüne sermektedir.

Anahtar Kelimeler

• E-ticaret
• Gizlilik Endişesi
• Bibliyometrik Analiz
• Veri Gizliliği
• Scopus

Kaynakça

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