Araştırma Makalesi
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Çocuklara Yönelik Gıda Reklamları: Ebeveynlerin Bireysel Ahlak Felsefeleri, Ebeveynlik Tarzları ve Cinsiyetin Etkilerinin Araştırılması

Yıl 2019, Cilt: 9 Sayı: 1, 277 - 300, 30.06.2019
https://doi.org/10.18074/ckuiibfd.467134

Öz

Çalışmanın
amacı, televizyon reklamı ile çocuk etkileşiminde ebeveynlerin rolünün
anlaşılması ve test edilmesidir. Çalışmada, ebeveynlik tarzının, ebeveynlerin
bireysel ahlak felsefeleri ile çocuklara yönelik gıda reklamlarına ilişkin
tutumları arasındaki düzenleyici etkisi incelenmektedir. Ayrıca çalışmada, söz
konusu düzenleyicilik ilişkisinde ebeveynin cinsiyetinin etkisi de
araştırılmıştır. Analizlerde kullanılan birincil veri, üç ila sekiz yaş
aralığında çocuğu olan ebeveynlerden yüz yüze anket yöntemi ile elde edilmiş;
ön görülen ilişkiler, düzenleyici aracılık modeli kullanılarak test edilmiştir.
Sonuçlar, ebeveynlerin reklama yönelik olumsuz tutumlarının, sahip oldukları
ebeveynlik tarzı ile birlikte, bireysel ahlak felsefelerinden etkilendiğini
ortaya koymaktadır. Şöyle ki, daha idealist olan anne babaların daha fazla
sosyal yönelimli ebeveynlik tarzına sahip oldukları; aynı zamanda, kavram
yönelimli anne babalara kıyasla reklama yönelik daha olumsuz tutumlarının
olduğu tespit edilmiştir. Söz konusu aracılık etkisinin anne-baba arasında da,
diğer bir ifade ile ebeveynin cinsiyetine göre de farklılaştığı görülmektedir. Çalışma,
bireysel ahlak felsefesi ve ebeveynlik tarzınının birlikte etkisini incelemesi
açısından literatüre katkıda bulunmaktadır. Ek olarak, önceki çalışmalarda
yoğunlukla anne-çocuk ilişkisi üzerinde durulururken; ebeveynin cinsiyetinin
düzenleyici etkisinin incelenmesi de literatüre katkı niteliğindedir.

Kaynakça

  • Ahuja, R. D., Walker, M. and Tadepalli R. (2001), "Paternalism, limited paternalism and the Pontius Pilate plight when researching children", Journal of Business Ethics, Vol. 32 No.1, pp. 81-92.
  • Andrews, J. C. (1989), “The dimensionality of beliefs toward advertising in general”, Journal of Advertising, Vol. 18 No.1, pp. 26-35.
  • Bakir, A. And Vitell, S. J. (2010), “The ethics of food advertising targeted toward children: Parental viewpoint”, Journal of Business Ethics, Vol. 91 No. 2, pp. 299-311.
  • Bakir, A., Rose, G. M. and Shoham, A. (2006), “Family communication patterns: Mothers' and fathers' communication style and children's perceived influence in family decision making”, Journal of International Consumer Marketing, Vol. 19 No. 2, pp. 75-95.
  • Baron, R.M. and Kenny, D.A. (1986), “The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations”, Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-1182.
  • Bass, K., Barnett, T. and Brown, G. (1998), “The moral philosophy of sales managers and its influence on ethical decision making”, Journal of Personal Selling and Sales Management, Vol. 18 No. 2, pp. 1-17.
  • Baumrind, D. (1991), “Parenting styles and adolescent development”. In J.Brooks-Gunn, R. Lerner, and A. C. Petersen (Eds.), The encyclopedia of adolescence (pp. 746–758), New York: Garland.
  • Bijmolt, T. H., Claassen, W. and Brus, B. (1998), “Children's understanding of TV advertising: Effects of age, gender, and parental influence”, Journal of Consumer Policy, Vol. 21 No.2, pp. 171-194.
  • Bush, A. J., Smith, R. and Martin, C. (1999), “The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians”, Journal of Advertising, Vol. 28 No. 3, pp. 13-24.
  • Calvert, S. L. (2008), “Children as consumers: Advertising and marketing”, The future of children, Vol. 18 No. 1, pp. 205-234.
  • Carapito, E., Ribeiro, M. T., Pereira, A. I. and Roberto, M. S. (2018), “Parenting stress and preschoolers’ socio-emotional adjustment: the mediating role of parenting styles in parent–child dyads”. Journal of Family Studies, Vol. Mar No. 2, pp. 1-17.
  • Carlson, L., Laczniak, R. N. and Muehling D. D. (1994), “Understanding Parental Concern about Toy-Based Programming: New Insights from Socialization Theory,” Journal of Current Issues and Research in Advertising, Vol. 16 No. 2, pp. 59-72.
  • Carlson, L. and Grossbart, S. (1988), “Parental style and consumer socialization of children”. Journal of consumer research, Vol. 15 No.1, pp. 77-94.
  • Chan, K. and McNeal, J. U. (2003), “Parent-child communications about consumption and advertising in China”. Journal of Consumer Marketing, Vol. 20 No. 4, pp. 317-334.
  • Clarke, P. (2008), “Parental communication patterns and children's Christmas requests”. Journal of Consumer Marketing, Vol. 25 No. 6, pp. 350-360.
  • Crosby L. A. and Grossbart, S. L. (1984), “Parental Style Segments and Concern about Children’s Food Advertising” Current Issues and Research in Advertising, Vol. 7 No.1, pp. 43-63.
  • Darley, W. K. and Smith, R. E. (1995), “Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response”, Journal of advertising, Vol. 24 No. 1, pp. 41-56.
  • Eagly A. H. and Wood W. (1991), "Explaining Sex Differences in Social Behavior: A Meta-Analytic Perspective”, Personality and SocialPsychology Bulletin Vol. 17 No. June, pp. 306-315.
  • Evans, N. J., Carlson, L. and Hoy, M. G. (2013), “Coddling our kids: Can parenting style affect attitudes toward advergames?”, Journal of Advertising, Vol. 42 No. 2-3, pp. 228-240.
  • Feingold, A. (1994), "Gender Differences in Personality: A Meta-Analysis”, Psychological Bulletin Vol. 116 No. November, pp. 429-456.
  • Forsyth, D. R. (1980), “A taxonomy of ethical ideologies”, Journal of Personality and Social psychology, Vol. 39 No. 1, pp. 175.
  • Forsyth, D. R. (1992), “Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies”, Journal of Business Ethics, Vol. 11, pp. 461-470.
  • Foxman, E. R. and Tansuhaj, P. S. (1988), "Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement", in NA - Advances in Consumer Research Vol. 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, pp. 449-453.
  • Goldberg, M. E., Gorn G. J. and Gibson W. (1978), “TV Messages for Snack and Breakfast Foods: Do They Influence Children’s Preferences”, Journal of Consumer Research, Vol. 5 No. September, pp. 73–81.
  • Hair, J. F., Anderson, R., Tatham, R. L. and Black, W. C. (1998), Multivariate Data Analysis. Upper Saddle River, New Jersey.
  • Hayes, A. F. (2012) PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. Retrieved from http://www.afhayes.com/public/process2012.pdf.
  • Hudson, S., Hudson, D. and Peloza, J. (2008), “Meet the parents: A parents’ perspective on product placement in children’s films”, Journal of Business Ethics, Vol. 80 No. 2, pp. 289-304.
  • Kremers, S. P., Brug, J., de Vries, H. and Engels, R. C. (2003), “Parenting style and adolescent fruit consumption”, Appetite, Vol. 41 No. 1, pp. 43-50.
  • Malhotra, N. K. and Peterson, M. (2006), Basic Marketing Research : A Decision- Making Approach, Pearson Prentice Hall, International Ed. pp. 330.
  • Malik, G. (2012), “The Unethical Practices of Food Advertisements Targeted at Children: A Parental Viewpoint”, IUP Journal of Marketing Management, Vol. 11 No. 2, pp. 46.
  • Marta, J. M., Singhapakdi A. and Higgs-Kleyn N. (2001), “Corporate ethical values in South Africa”, Thunderbird International Business Review Vol. 43, pp. 755-772.
  • McHoskey, J. W. (1996), “Authoritarianism and ethical ideology”, The Journal of Social Psychology, Vol. 136 No. 6, pp. 709-717.
  • Mitchell, V., Petrovici, D., Schlegelmilch, B. B. and Szőcs, I. (2015), “The influence of parents versus peers on Generation Y Internet ethical attitudes”, Electronic Commerce Research and Applications, Vol. 14 No. 2, pp. 95-103.
  • Moore, R. L. and Stephens, L. F. (1975), “Some communication and demographic determinants of adolescent consumer learning”, Journal of Consumer Research, Vol. 2 No. 2, pp. 80-92.
  • Moschis, G. P., Moore, R. L. and Smith, R. B. (1984), “The impact of family communication on adolescent consumer socialization”, in NA - Advances in Consumer Research Vol. 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, pp. 314-319.
  • Mukherji, J. (2005), “Maternal communication patterns, advertising attitudes and mediation behaviours in urban India”, Journal of Marketing Communications, Vol. 11 No.4, pp. 247-262.
  • Park, H. (2005), “The role of idealism and relativism as dispositional characteristics in the socially responsible decision-making process”, Journal of Business Ethics, Vol. 56 No. 1, pp. 81-98.
  • Pollay, R. W. and Mittal, B. (1993), “Here's the beef: factors, determinants, and segments in consumer criticism of advertising”, The Journal of Marketing, No. July, pp.99-114.
  • Popović, S., Jakšić, D., Matić, R., Bjelica, D. and Maksimović, N. (2015), “Examining beliefs and attitudes toward advertising through sport among Serbian consumers”, Studia sportiva, Vol. 9 No. 1, pp. 225-231.
  • Preacher, K. J., Rucker, D. D. and Hayes, A. F. (2007), “Assessing moderated mediation hypotheses: Theory, methods, and prescriptions”, Multivariate Behavioral Research, Vol. 42 No. , pp. 185-227.
  • Rose, G. M., Bush, V. D. and Kahle, L. (1998), “The influence of family communication patterns on parental reactions toward advertising: A cross-national examination”, Journal of Advertising, Vol. 27 No. 4, pp. 71-85.
  • Russell, A., Aloa, V., Feder, T., Glover, A., Miller, H. and Palmer, G. (1998), “Sex-based differences in parenting styles in a sample with preschool children”, Australian Journal of Psychology, Vol. 50 No. 2, pp. 89-99.
  • Singh, R. and Soni, P. (2015), “Ethics in Food Advertising to Children in India-A Parental Perspective”, Journal of Food Products Marketing, Vol. 21 No. 2, pp. 141-159.Singhapakdi, A. and Vitell, S. J. (1994), “Ethical ideologies of future marketers: the relative influences of Machiavelliamsm and gender”, Journal of Marketing Education, Vol. 16 No. 1, pp. 34-42.
  • Singhapakdi, A., Vitell, S. J., Rallapalli, K. C. and Kraft, K. L. (1996), “The perceived role of ethics and social responsibility: A scale development”, Journal of Business Ethics, Vol. 15, pp. 1131-1140.
  • Singhapakdi, A., Vitell, S. J. and Franke, G. R. (1999), “Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies”, Journal of the Academy of Marketing Science, Vol. 27 No. 1, pp. 19-36.
  • Tabachnick, B. G. and Fidell, L. S. (2013), Using Multivariate Statistics, 6. Ed. Pearson. pp: 90-91.
  • Vitell, S., K. Rallapalli and Singhapakdi A. (1993), “Marketing norms: The influences of personal moral philosophies and organizational ethical culture”, Journal of the Academy of Marketing Science, Vol. 21 No. 331- 337.
  • Walsh, A. D., Laczniak, R. N. and Carlson L. (1998), “Mothers’ Preferences for Regulating Children’s Television”, Journal of Advertising, Vol. 27 No. 3, pp. 24–36.
  • Wisenblit, J. Z., Priluck, R. and F. Pirog, S. (2013), “The influence of parental styles on children's consumption”, Journal of Consumer Marketing, Vol. 30 No. 4, pp. 320-327.
  • Wolin, L. D. (2003), “Gender issues in advertising-An oversight synthesis of research: 1970-2002”, Journal of Advertising Research, Vol. 43 No. 1, pp. 111-129.
  • Wolin, L. D. and Korgaonkar, P. (2003), “Web advertising: gender differences in beliefs, attitudes and behavior”, Internet Research, Vol. 13 No. 5, pp. 375-385.

Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender

Yıl 2019, Cilt: 9 Sayı: 1, 277 - 300, 30.06.2019
https://doi.org/10.18074/ckuiibfd.467134

Öz

The
purpose of this study is to understand and empirically test the role of parents
in the advertising and children interaction. Specifically, the study intends to
examine
the mediating role of parenting style between
the
personal
moral philosophies of parents
and attitude toward food advertising (AA)
targeted at children and
investigate the role of gender of parents in
this mediation context. The d
ata were collected from parents who have three to
eight year-old children via face-to-face questionnaire.
A moderated
mediation framework was used to test the proposed relationships.
Results
indicate that more idealist parents tend to have more socio-oriented parenting
style and have more negative attitude toward food advertising targeted at
children than relativist and concept-oriented parents. Gender of parents
moderates
the relation between moral philosophies of the parents and AA via parenting
style.
This
study contributes to the limited existing literature by examining the
simultaneous effect of personal moral philosophy of parents and their parenting
style on their attitudes toward advertising targeted at children. Morover, most
of the existing research focuses on only mother-child interaction. The second
contribution of this research is to study the buffering effect of parent’s
gender on the proposed relations.

Kaynakça

  • Ahuja, R. D., Walker, M. and Tadepalli R. (2001), "Paternalism, limited paternalism and the Pontius Pilate plight when researching children", Journal of Business Ethics, Vol. 32 No.1, pp. 81-92.
  • Andrews, J. C. (1989), “The dimensionality of beliefs toward advertising in general”, Journal of Advertising, Vol. 18 No.1, pp. 26-35.
  • Bakir, A. And Vitell, S. J. (2010), “The ethics of food advertising targeted toward children: Parental viewpoint”, Journal of Business Ethics, Vol. 91 No. 2, pp. 299-311.
  • Bakir, A., Rose, G. M. and Shoham, A. (2006), “Family communication patterns: Mothers' and fathers' communication style and children's perceived influence in family decision making”, Journal of International Consumer Marketing, Vol. 19 No. 2, pp. 75-95.
  • Baron, R.M. and Kenny, D.A. (1986), “The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations”, Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-1182.
  • Bass, K., Barnett, T. and Brown, G. (1998), “The moral philosophy of sales managers and its influence on ethical decision making”, Journal of Personal Selling and Sales Management, Vol. 18 No. 2, pp. 1-17.
  • Baumrind, D. (1991), “Parenting styles and adolescent development”. In J.Brooks-Gunn, R. Lerner, and A. C. Petersen (Eds.), The encyclopedia of adolescence (pp. 746–758), New York: Garland.
  • Bijmolt, T. H., Claassen, W. and Brus, B. (1998), “Children's understanding of TV advertising: Effects of age, gender, and parental influence”, Journal of Consumer Policy, Vol. 21 No.2, pp. 171-194.
  • Bush, A. J., Smith, R. and Martin, C. (1999), “The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians”, Journal of Advertising, Vol. 28 No. 3, pp. 13-24.
  • Calvert, S. L. (2008), “Children as consumers: Advertising and marketing”, The future of children, Vol. 18 No. 1, pp. 205-234.
  • Carapito, E., Ribeiro, M. T., Pereira, A. I. and Roberto, M. S. (2018), “Parenting stress and preschoolers’ socio-emotional adjustment: the mediating role of parenting styles in parent–child dyads”. Journal of Family Studies, Vol. Mar No. 2, pp. 1-17.
  • Carlson, L., Laczniak, R. N. and Muehling D. D. (1994), “Understanding Parental Concern about Toy-Based Programming: New Insights from Socialization Theory,” Journal of Current Issues and Research in Advertising, Vol. 16 No. 2, pp. 59-72.
  • Carlson, L. and Grossbart, S. (1988), “Parental style and consumer socialization of children”. Journal of consumer research, Vol. 15 No.1, pp. 77-94.
  • Chan, K. and McNeal, J. U. (2003), “Parent-child communications about consumption and advertising in China”. Journal of Consumer Marketing, Vol. 20 No. 4, pp. 317-334.
  • Clarke, P. (2008), “Parental communication patterns and children's Christmas requests”. Journal of Consumer Marketing, Vol. 25 No. 6, pp. 350-360.
  • Crosby L. A. and Grossbart, S. L. (1984), “Parental Style Segments and Concern about Children’s Food Advertising” Current Issues and Research in Advertising, Vol. 7 No.1, pp. 43-63.
  • Darley, W. K. and Smith, R. E. (1995), “Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response”, Journal of advertising, Vol. 24 No. 1, pp. 41-56.
  • Eagly A. H. and Wood W. (1991), "Explaining Sex Differences in Social Behavior: A Meta-Analytic Perspective”, Personality and SocialPsychology Bulletin Vol. 17 No. June, pp. 306-315.
  • Evans, N. J., Carlson, L. and Hoy, M. G. (2013), “Coddling our kids: Can parenting style affect attitudes toward advergames?”, Journal of Advertising, Vol. 42 No. 2-3, pp. 228-240.
  • Feingold, A. (1994), "Gender Differences in Personality: A Meta-Analysis”, Psychological Bulletin Vol. 116 No. November, pp. 429-456.
  • Forsyth, D. R. (1980), “A taxonomy of ethical ideologies”, Journal of Personality and Social psychology, Vol. 39 No. 1, pp. 175.
  • Forsyth, D. R. (1992), “Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies”, Journal of Business Ethics, Vol. 11, pp. 461-470.
  • Foxman, E. R. and Tansuhaj, P. S. (1988), "Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement", in NA - Advances in Consumer Research Vol. 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, pp. 449-453.
  • Goldberg, M. E., Gorn G. J. and Gibson W. (1978), “TV Messages for Snack and Breakfast Foods: Do They Influence Children’s Preferences”, Journal of Consumer Research, Vol. 5 No. September, pp. 73–81.
  • Hair, J. F., Anderson, R., Tatham, R. L. and Black, W. C. (1998), Multivariate Data Analysis. Upper Saddle River, New Jersey.
  • Hayes, A. F. (2012) PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. Retrieved from http://www.afhayes.com/public/process2012.pdf.
  • Hudson, S., Hudson, D. and Peloza, J. (2008), “Meet the parents: A parents’ perspective on product placement in children’s films”, Journal of Business Ethics, Vol. 80 No. 2, pp. 289-304.
  • Kremers, S. P., Brug, J., de Vries, H. and Engels, R. C. (2003), “Parenting style and adolescent fruit consumption”, Appetite, Vol. 41 No. 1, pp. 43-50.
  • Malhotra, N. K. and Peterson, M. (2006), Basic Marketing Research : A Decision- Making Approach, Pearson Prentice Hall, International Ed. pp. 330.
  • Malik, G. (2012), “The Unethical Practices of Food Advertisements Targeted at Children: A Parental Viewpoint”, IUP Journal of Marketing Management, Vol. 11 No. 2, pp. 46.
  • Marta, J. M., Singhapakdi A. and Higgs-Kleyn N. (2001), “Corporate ethical values in South Africa”, Thunderbird International Business Review Vol. 43, pp. 755-772.
  • McHoskey, J. W. (1996), “Authoritarianism and ethical ideology”, The Journal of Social Psychology, Vol. 136 No. 6, pp. 709-717.
  • Mitchell, V., Petrovici, D., Schlegelmilch, B. B. and Szőcs, I. (2015), “The influence of parents versus peers on Generation Y Internet ethical attitudes”, Electronic Commerce Research and Applications, Vol. 14 No. 2, pp. 95-103.
  • Moore, R. L. and Stephens, L. F. (1975), “Some communication and demographic determinants of adolescent consumer learning”, Journal of Consumer Research, Vol. 2 No. 2, pp. 80-92.
  • Moschis, G. P., Moore, R. L. and Smith, R. B. (1984), “The impact of family communication on adolescent consumer socialization”, in NA - Advances in Consumer Research Vol. 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, pp. 314-319.
  • Mukherji, J. (2005), “Maternal communication patterns, advertising attitudes and mediation behaviours in urban India”, Journal of Marketing Communications, Vol. 11 No.4, pp. 247-262.
  • Park, H. (2005), “The role of idealism and relativism as dispositional characteristics in the socially responsible decision-making process”, Journal of Business Ethics, Vol. 56 No. 1, pp. 81-98.
  • Pollay, R. W. and Mittal, B. (1993), “Here's the beef: factors, determinants, and segments in consumer criticism of advertising”, The Journal of Marketing, No. July, pp.99-114.
  • Popović, S., Jakšić, D., Matić, R., Bjelica, D. and Maksimović, N. (2015), “Examining beliefs and attitudes toward advertising through sport among Serbian consumers”, Studia sportiva, Vol. 9 No. 1, pp. 225-231.
  • Preacher, K. J., Rucker, D. D. and Hayes, A. F. (2007), “Assessing moderated mediation hypotheses: Theory, methods, and prescriptions”, Multivariate Behavioral Research, Vol. 42 No. , pp. 185-227.
  • Rose, G. M., Bush, V. D. and Kahle, L. (1998), “The influence of family communication patterns on parental reactions toward advertising: A cross-national examination”, Journal of Advertising, Vol. 27 No. 4, pp. 71-85.
  • Russell, A., Aloa, V., Feder, T., Glover, A., Miller, H. and Palmer, G. (1998), “Sex-based differences in parenting styles in a sample with preschool children”, Australian Journal of Psychology, Vol. 50 No. 2, pp. 89-99.
  • Singh, R. and Soni, P. (2015), “Ethics in Food Advertising to Children in India-A Parental Perspective”, Journal of Food Products Marketing, Vol. 21 No. 2, pp. 141-159.Singhapakdi, A. and Vitell, S. J. (1994), “Ethical ideologies of future marketers: the relative influences of Machiavelliamsm and gender”, Journal of Marketing Education, Vol. 16 No. 1, pp. 34-42.
  • Singhapakdi, A., Vitell, S. J., Rallapalli, K. C. and Kraft, K. L. (1996), “The perceived role of ethics and social responsibility: A scale development”, Journal of Business Ethics, Vol. 15, pp. 1131-1140.
  • Singhapakdi, A., Vitell, S. J. and Franke, G. R. (1999), “Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies”, Journal of the Academy of Marketing Science, Vol. 27 No. 1, pp. 19-36.
  • Tabachnick, B. G. and Fidell, L. S. (2013), Using Multivariate Statistics, 6. Ed. Pearson. pp: 90-91.
  • Vitell, S., K. Rallapalli and Singhapakdi A. (1993), “Marketing norms: The influences of personal moral philosophies and organizational ethical culture”, Journal of the Academy of Marketing Science, Vol. 21 No. 331- 337.
  • Walsh, A. D., Laczniak, R. N. and Carlson L. (1998), “Mothers’ Preferences for Regulating Children’s Television”, Journal of Advertising, Vol. 27 No. 3, pp. 24–36.
  • Wisenblit, J. Z., Priluck, R. and F. Pirog, S. (2013), “The influence of parental styles on children's consumption”, Journal of Consumer Marketing, Vol. 30 No. 4, pp. 320-327.
  • Wolin, L. D. (2003), “Gender issues in advertising-An oversight synthesis of research: 1970-2002”, Journal of Advertising Research, Vol. 43 No. 1, pp. 111-129.
  • Wolin, L. D. and Korgaonkar, P. (2003), “Web advertising: gender differences in beliefs, attitudes and behavior”, Internet Research, Vol. 13 No. 5, pp. 375-385.
Toplam 51 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Öznur Özkan Tektaş

Yayımlanma Tarihi 30 Haziran 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 9 Sayı: 1

Kaynak Göster

APA Özkan Tektaş, Ö. (2019). Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 9(1), 277-300. https://doi.org/10.18074/ckuiibfd.467134
AMA Özkan Tektaş Ö. Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Haziran 2019;9(1):277-300. doi:10.18074/ckuiibfd.467134
Chicago Özkan Tektaş, Öznur. “Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 9, sy. 1 (Haziran 2019): 277-300. https://doi.org/10.18074/ckuiibfd.467134.
EndNote Özkan Tektaş Ö (01 Haziran 2019) Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 1 277–300.
IEEE Ö. Özkan Tektaş, “Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender”, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 9, sy. 1, ss. 277–300, 2019, doi: 10.18074/ckuiibfd.467134.
ISNAD Özkan Tektaş, Öznur. “Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender”. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9/1 (Haziran 2019), 277-300. https://doi.org/10.18074/ckuiibfd.467134.
JAMA Özkan Tektaş Ö. Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2019;9:277–300.
MLA Özkan Tektaş, Öznur. “Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 9, sy. 1, 2019, ss. 277-00, doi:10.18074/ckuiibfd.467134.
Vancouver Özkan Tektaş Ö. Food Advertising Targeted At Children: Examining the Effects of Parent’s Personal Moral Philosophy, Parenting Style, and Gender. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2019;9(1):277-300.