Yıl 2019, Cilt 9 , Sayı 2, Sayfalar 475 - 506 2019-12-30

Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler

Hacer PAÇAN ÖZCAN [1] , Şenay SABAH ÇELİK [2] , Alper ÖZER [3]


Bu çalışmada, Türkiye'deki bireysel bankacılık müşterilerinin mobil bankacılığı kullanım niyetlerini etkileyen faktörlerin analiz edilmesi amaçlanmakta olup oluşturulan model için Teknoloji Kabul Modeli (TKM) esas alınmıştır. Teknoloji kabul modelinde yer alan niyet, tutum, algılanan fayda ve algılanan kullanım kolaylığı değişkenlerine ilave olarak öznel norm, güven ve algılanan risk değişkenleri araştırma modeline eklenmiştir. Çalışmada anket tekniği ile toplanan 736 katılımcının verileri ile Yapısal Eşitlik Modeli (YEM) uygulanmıştır.  İstatistiksel analiz sonuçlarına göre bireylerin mobil bankacılığı kullanım niyeti üzerinde en çok etkisi olan değişkenin kullanıma yönelik tutum olduğu; bireylerin tutumlarını etkileyen öncelikli faktörlerin ise sırasıyla algılanan fayda, güven ve algılanan kullanım kolaylığından oluştuğu görülmektedir. Bu çalışma, TKM'nden geliştirdiğimiz modelin Türkiye'deki bankacılık müşterilerinin mobil bankacılığı benimsemesini etkileyen faktörleri teorik olarak öngörebildiğini doğrulamaktadır. 

Mobil Bankacılık, Teknoloji Kabul Modeli, Güven, Algılanan Risk, Öznel Norm
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  • İnternet kaynakları: Türkiye Bankalar Birliği, (TBB). Dijital, İnternet ve Mobil Bankacılık İstatistikleri 2018-Aralık, https://www.tbb.org.tr/tr/banka-ve-sektor-bilgileri/istatistiki-raporlar/Dijital,_Internet_ve_Mobil_Bankacilik_Istatistikleri/3754, (Erişim tarihi: 7.04.2019).
Birincil Dil tr
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Orcid: 0000-0002-0344-5350
Yazar: Hacer PAÇAN ÖZCAN (Sorumlu Yazar)
Kurum: ANKARA ÜNİVERSİTESİ
Ülke: Turkey


Orcid: 0000-0001-5764-6783
Yazar: Şenay SABAH ÇELİK
Kurum: ANKARA ÜNİVERSİTESİ, SİYASAL BİLGİLER FAKÜLTESİ
Ülke: Turkey


Orcid: 0000-0002-2886-7314
Yazar: Alper ÖZER
Kurum: ANKARA ÜNİVERSİTESİ, SİYASAL BİLGİLER FAKÜLTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Aralık 2019

Bibtex @araştırma makalesi { ckuiibfd590493, journal = {Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, issn = {1308-5549}, eissn = {2147-4206}, address = {iibfdergi@karatekin.edu.tr}, publisher = {Çankırı Karatekin Üniversitesi}, year = {2019}, volume = {9}, pages = {475 - 506}, doi = {10.18074/ckuiibfd.590493}, title = {Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler}, key = {cite}, author = {PAÇAN ÖZCAN, Hacer and SABAH ÇELİK, Şenay and ÖZER, Alper} }
APA PAÇAN ÖZCAN, H , SABAH ÇELİK, Ş , ÖZER, A . (2019). Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , 9 (2) , 475-506 . DOI: 10.18074/ckuiibfd.590493
MLA PAÇAN ÖZCAN, H , SABAH ÇELİK, Ş , ÖZER, A . "Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler". Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 (2019 ): 475-506 <https://dergipark.org.tr/tr/pub/ckuiibfd/issue/51227/590493>
Chicago PAÇAN ÖZCAN, H , SABAH ÇELİK, Ş , ÖZER, A . "Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler". Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 (2019 ): 475-506
RIS TY - JOUR T1 - Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler AU - Hacer PAÇAN ÖZCAN , Şenay SABAH ÇELİK , Alper ÖZER Y1 - 2019 PY - 2019 N1 - doi: 10.18074/ckuiibfd.590493 DO - 10.18074/ckuiibfd.590493 T2 - Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JF - Journal JO - JOR SP - 475 EP - 506 VL - 9 IS - 2 SN - 1308-5549-2147-4206 M3 - doi: 10.18074/ckuiibfd.590493 UR - https://doi.org/10.18074/ckuiibfd.590493 Y2 - 2019 ER -
EndNote %0 Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler %A Hacer PAÇAN ÖZCAN , Şenay SABAH ÇELİK , Alper ÖZER %T Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler %D 2019 %J Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi %P 1308-5549-2147-4206 %V 9 %N 2 %R doi: 10.18074/ckuiibfd.590493 %U 10.18074/ckuiibfd.590493
ISNAD PAÇAN ÖZCAN, Hacer , SABAH ÇELİK, Şenay , ÖZER, Alper . "Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler". Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 / 2 (Aralık 2020): 475-506 . https://doi.org/10.18074/ckuiibfd.590493
AMA PAÇAN ÖZCAN H , SABAH ÇELİK Ş , ÖZER A . Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2019; 9(2): 475-506.
Vancouver PAÇAN ÖZCAN H , SABAH ÇELİK Ş , ÖZER A . Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2019; 9(2): 506-475.