Araştırma Makalesi
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TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ

Yıl 2020, Cilt: 10 Sayı: 1, 319 - 348, 30.06.2020
https://doi.org/10.18074/ckuiibfd.683723

Öz

Son yıllarda hızla artan rekabetçi iş ortamında, firmaların tedarik zinciri ortaklarıyla yaptıkları stratejik iş ortaklığı ve tedarik zinciri ortaklarını inovasyon sürecine katılmanın önemi firmalar tarafından önem kazanmıştır. Bu bakımdan firmaların tedarik zinciri müşteri entegrasyonu ve ürün inovasyon kapasitesi, üzerinde durulması gereken önemli konular olmaktadır. Bu çalışmada müşteri entegrasyonunun firma performansı üzerindeki etkisinde, ürün inovasyon kapasitesinin aracılık etkisi araştırılmaktadır. Bu amaçla ilk 1000 ihracatçı firma arasından seçilen 96 imalat firmadan anket ile veri toplanmıştır. Araştırma modeli öncelikli olarak yapısal eşitlik modeli ile analiz edilmiştir. Analiz neticesinde müşteri entegrasyonunun firma performansı ve ürün inovasyon kapasitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ayrıca ürün inovasyon kapasitesinin de firma performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Process makro yöntemi ile yapılan aracılık testi sonucunda ise müşteri entegrasyonunun firma performansı üzerindeki etkisinde ürün inovasyon kapasitesinin aracılık rolü bulunduğu tespit edilmiştir.

Kaynakça

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Toplam 56 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Bülent Yıldız 0000-0002-5368-2805

Behzat Sayın 0000-0001-9330-1504

Yayımlanma Tarihi 30 Haziran 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 10 Sayı: 1

Kaynak Göster

APA Yıldız, B., & Sayın, B. (2020). TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 10(1), 319-348. https://doi.org/10.18074/ckuiibfd.683723
AMA Yıldız B, Sayın B. TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Haziran 2020;10(1):319-348. doi:10.18074/ckuiibfd.683723
Chicago Yıldız, Bülent, ve Behzat Sayın. “TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 10, sy. 1 (Haziran 2020): 319-48. https://doi.org/10.18074/ckuiibfd.683723.
EndNote Yıldız B, Sayın B (01 Haziran 2020) TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 10 1 319–348.
IEEE B. Yıldız ve B. Sayın, “TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ”, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 10, sy. 1, ss. 319–348, 2020, doi: 10.18074/ckuiibfd.683723.
ISNAD Yıldız, Bülent - Sayın, Behzat. “TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ”. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 10/1 (Haziran 2020), 319-348. https://doi.org/10.18074/ckuiibfd.683723.
JAMA Yıldız B, Sayın B. TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020;10:319–348.
MLA Yıldız, Bülent ve Behzat Sayın. “TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 10, sy. 1, 2020, ss. 319-48, doi:10.18074/ckuiibfd.683723.
Vancouver Yıldız B, Sayın B. TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020;10(1):319-48.

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