Araştırma Makalesi
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Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma

Yıl 2021, Cilt: 11 Sayı: 1, 163 - 194, 30.06.2021
https://doi.org/10.18074/ckuiibfd.779917

Öz

Çalışma, çaba beklentisi, performans beklentisi, öz yeterlik ve güvenin online tatmin üzerindeki etkisini incelemektedir. Ayrıca çalışmada online alışveriş deneyiminin online tatmin ve online tekrar satın alma niyeti üzerindeki etkisi de incelenmektedir. Araştırmanın evrenini Türkiye’de online alışveriş yapan tüketiciler oluşturmaktadır. Araştırma kapsamında tesadüfi olmayan örneklemelerden ‘kolayda örneklem’ yöntemi uygulanmıştır. Örneklem sayısı ise 435 anket formunda yer alan verilerden yola çıkarak değerlendirilmiştir. Araştırmada hipotezlerin test edilmesi için Smart PLS 3 (Partial Least Squares) istatistik programı kullanılmıştır. Analiz sonuçlarına göre; çaba beklentisinin, performans beklentisinin, öz yeterliliğin ve online alışveriş deneyiminin online müşteri tatminini olumlu yönde etkilediği tespit edilmiştir. Ancak güven değişkeninin online müşteri tatmini üzerinde olumlu bir etkisinin olmadığı belirlenmiştir. Gerçekleştirilen analizler neticesinde online alışveriş deneyiminin ve online müşteri tatmininin online tekrar satın alma niyetini olumlu yönde etkilediği de tespit edilmiştir.

Kaynakça

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Toplam 76 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Sinan Çavuşoğlu 0000-0001-9365-8677

Bülent Demirağ 0000-0002-8718-1822

Yayımlanma Tarihi 30 Haziran 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 11 Sayı: 1

Kaynak Göster

APA Çavuşoğlu, S., & Demirağ, B. (2021). Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 11(1), 163-194. https://doi.org/10.18074/ckuiibfd.779917
AMA Çavuşoğlu S, Demirağ B. Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Haziran 2021;11(1):163-194. doi:10.18074/ckuiibfd.779917
Chicago Çavuşoğlu, Sinan, ve Bülent Demirağ. “Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 11, sy. 1 (Haziran 2021): 163-94. https://doi.org/10.18074/ckuiibfd.779917.
EndNote Çavuşoğlu S, Demirağ B (01 Haziran 2021) Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11 1 163–194.
IEEE S. Çavuşoğlu ve B. Demirağ, “Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma”, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 11, sy. 1, ss. 163–194, 2021, doi: 10.18074/ckuiibfd.779917.
ISNAD Çavuşoğlu, Sinan - Demirağ, Bülent. “Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma”. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11/1 (Haziran 2021), 163-194. https://doi.org/10.18074/ckuiibfd.779917.
JAMA Çavuşoğlu S, Demirağ B. Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021;11:163–194.
MLA Çavuşoğlu, Sinan ve Bülent Demirağ. “Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma”. Çankırı Karatekin Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, c. 11, sy. 1, 2021, ss. 163-94, doi:10.18074/ckuiibfd.779917.
Vancouver Çavuşoğlu S, Demirağ B. Çevrimiçi Tekrar Satın Alma Niyetinin Öncülleri: Türkiye’de Alışveriş Yapan Tüketiciler Üzerine Bir Araştırma. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021;11(1):163-94.