Marka Sayfalarına Yönelik Tutumun Marka Sayfalarındaki Reklamlara Yönelik İnançlar İle Marka Sayfalarına Üye Olma Niyeti Arasındaki İlişkideki Aracılık Rolünün İncelenmesi
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Ayrıntılar
Birincil Dil
Türkçe
Konular
-
Bölüm
Araştırma Makalesi
Yazarlar
Ecehan Turgut
Bu kişi benim
0000-0002-2087-0367
Türkiye
Çağatay Akdoğan
0000-0003-0147-6468
Türkiye
Yayımlanma Tarihi
13 Şubat 2021
Gönderilme Tarihi
8 Temmuz 2019
Kabul Tarihi
27 Şubat 2020
Yayımlandığı Sayı
Yıl 2021 Cilt: 19 Sayı: 39